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Certificate Course in

Digital Marketing in Malaysia

Learn Digital Marketing course and become a pro. Build effective strategies using digital channels like social media, search engines, email, and websites to escalate business.
  • 50 Hours Self-Paced Course Videos
  • 24 Hours hands-on Study Materials
  • Earn Certificate from State University of New York, USA
  • 6 months access to the Learning Management System
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"Malaysia proves to be one of the key players in the e-commerce market. The country ranks 27th globally with 80% Internet penetration rate, one of the highest in the Southeast Asia region." - (Source). As Malaysia has woken up to the future of digital marketing, it has the highest number of online shopping penetration with 68.4% of Malaysians spending an increasing amount of time and money. This has invited the interest of top players in advertising wanting to take advantage of this situation and the Malaysian government is not far behind to identify the potential in this industry, and has been instrumental in promoting its rise. This has substantially led to an increase in the requirement for junior and mid-level professionals in the space of Digital Marketing.

Digital Marketing

digital marketing course pre-requisite - 360digitmg


  • Computer Skills
  • Basic Marketing Knowledge
  • Basic Creative Skills

Digital Marketing Course Programme Overview

Acquire specialized skills with the Certification Program in Digital Marketing in Malaysia. Digital marketing is an ever-evolving field with new advancements and innovations happening every day and one needs to update their skill set to stay in the race. Many organizations have embarked on their digital transformation journeys after seeing a rise in the demand for a digital landscape that is spread outside of traditional spheres. Learn how to improve the effectiveness of marketing activities and drive greater value for marketing in your organization. This well-rounded curriculum on digital marketing includes SEO, web analytics, content marketing, paid search, and more. This course is a compendium of the basic concepts of digital marketing. The course imparts training on website planning and creation, Search Engine Optimization(SEO), PPC advertisements and Google Ads, Search Ads, Shopping ads, App installation ads, and video marketing ads. The guidelines of Mobile Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Affiliate Marketing are elaborated upon. The course also helps the student create the best Internet Marketing Strategy for his organization. This structured curriculum will train students to engage with the consumer and lower customer acquisition costs through targeted marketing. Launch your career in this creative and challenging field with the digital marketing course in Malaysia.

What is Digital Marketing?

Marketing is about your relationship with your customers and how well you connect with them. Today any form of marketing that exists online is termed as Digital marketing, it is one of the most powerful aspects of running a business today. Digital Marketing utilizes the Internet and other digital media resources such as search engines, social media, websites, mobile apps, video, images, etc. to connect with current and prospective customers to achieve marketing objectives.

Digital Marketing Course Outcomes

As Malaysia becomes more digitized and consumers are becoming increasingly tech-friendly, there has been a sudden boom in the digital marketing course in malaysia, the base of many e-commerce companies. Companies even in suburban areas such as Selangor feel that they can no longer rely solely on the traditional forms of advertising and marketing their products and are on a lookout to market their services digitally. Digital Marketing targets every platform be it the Web, Mobile, iPads or Social media in the context of both their technological footing and delivery mechanisms. The upsurge in digital marketing reflects its growing importance among organizations that are willing to invest in a digital strategy. International business today needs to engage and manage in a real-time digital environment and needs to leverage digital technologies as a tool to build upon their presence and competitive advantage by adopting the current marketing strategies in the digital market. This course has been designed to provide students with a complete understanding of marketing in the digital environment. If you are in the field of Digital Marketing or you're a complete beginner, having a strong foundation will increase your competence in the domain of Digital Marketing. With this course on Digital Marketing in Malaysia, you will

Be proficient in Social Media Marketing and Optimization of Advertisements
Be able to deploy Google Adwords using ideal keywords for higher Quality Rank and Ad score
Be able to deliver better content for e-mail campaigns and SEO
Be able to understand SEO techniques to improve page ranking

Who Should Sign Up?

  • Candidates aspiring to be IR 4.0 consultants
  • CEOs and other senior executives
  • Plant heads, Operations heads, Line managers
  • Employees of organisations that are planning to implement smart factories
  • Research and Development heads and Industrial engineering heads
  • Professionals who want to be a part of an organisation’s change management


Digital Marketing Course Modules in Malaysia    Powered by  360digitmg

Businesses have realized the importance of strengthening their innovation and technological abilities to maximize growth, and they need skilled talent to support business growth. With the shift to a digital economy, 95% of employers in Malaysia, believe in adopting a progressive view with a strong intent to hire talent with digital skills. The module on digital marketing covers all the fundamental concepts of digital marketing which give the learners a general understanding of digital marketing principles. You will learn how to create a website using WordPress, learn about Search Engine Marketing, Search Engine Optimization, Social Media Marketing, and Social Media Optimization- What it is, how it works, and how to make it work? You will also be exposed to various digital marketing tools by applying them to real-life cases with relevant marketing theories and frameworks.

  • Why Digital Marketing?
  • Traditional versus Digital
  • Mindset behind Digital Marketing?
  • Expectations on when to Advertise Online
  • What is Domain, Hosting & Cpanel
  • Introduction to CMS (Content Management System) and WordPress
  • Installing WordPress and Launching a Website
  • Customisation and Blog Setup
  • Generating Ideas for Articles & Infographics
  • Graphic Designing using Canva
  • Curating Content
  • Generating Unique Content from the Ideas
  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Audits, SEO Tools, Measurements
  • Introduction to Social Media, Facebook Marketing, Content creation for social media
  • Facebook Marketing and Advertising
  • Instagram Marketing
  • Tools for SM Scheduling, Listening & Analytics
  • Basics of Search Engine Marketing & Introduction to Google Ads
  • Google Ads Creation
  • Google Display Network(GDN) & Landing Pages
  • Retargeting & YouTube Ads
  • Web Analytics
  • Understanding and Using Google Analytics Data
  • Collecting actionable data with Google Analytics
  • Navigating Google Analytics Reports
  • Google Tag Manager
  • Introduction to Email Marketing & Email Service Providers (ESPs)
  • Creation of Lists & Flows
  • Advanced Lists & Segmentation
  • Landing Page Optimization
  • Increasing Trustworthiness
  • A/B Testing & Tracking
  • Introduction to Affiliate Marketing
  • Getting Approvals from Networks
  • Getting Traffic to the Offers
  • Online Reputation Management
  • Handling an Online Crisis
  • Negative SEO & Burying in Google
  • Introduction to eCommerce Platforms
  • Setting up the Payments
  • Getting Traffic to the Product Pages
  • Crafting Offers
  • Facebook Blueprint
  • Google Ads
  • Google Video Advertising
  • Google Display Advertising
  • Google Shopping Advertising
  • Google Mobile Advertising
  • Google Search Advertising
  • Google Analytics
  • Microsoft Bing
  • Hubspot Inbound Marketing
  • Canva
  • A Hrefs
  • Moz
  • Uber Suggest
  • HootSuite
  • Facebook Ads Manager
  • Facebook Business Manager
  • Facebook Page Insights
  • Twitter Native Platform
  • Google Ads Manager
  • Google Analytics
  • YouTube Creator Studio
  • Landingi
  • Active Campaign
  • Unbounce

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How We Prepare You
  • digital marketing course in malaysia
    Work on Practical Assignments
  • digital marketing course in malaysia
    Live Free Webinars
  • digital marketing course in malaysia
    Resume and LinkedIn Review Sessions
  • digital marketing course in malaysia
    6 Months Access to LMS
  • digital marketing course in malaysia
    Job Assistance in Digital Marketing Fields
  • digital marketing course in malaysia
    Complimentary Courses
  • digital marketing course in malaysia
    Unlimited Mock Interview and Quiz Session
  • digital marketing course in malaysia
    Hands-on Experience in a Live Project
  • digital marketing course in malaysia
    Life Time Free Access to Industry Webinars

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