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Certificate Program in

Marketing Analytics

Become a future-ready marketer with Data Science skills. Learn to design winning marketing campaigns for the best results with our Marketing Analytics Course Training.
  • Get Trained by Trainers from ISB, IIT & IIM
  • 16 Hours of Intensive Classroom & Online Sessions
  • 24+ Hours of Practical Assignments
  • 2 Capstone Live Projects
  • 100% Job Placement Assistance
marketing Analytics course - 360digitmg
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marketing Analytics course reviews - 360digitmg
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Academic Partners & International Accreditations
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"The Marketing Analytics market of the South East Asian Region is $1.8 billion and will be the in-market size." - (Source). Marketing Analytics has seen sustainable growth in the last two years and is anticipated to flourish further by 2025. This development introduces a complete evaluation of the Marketing Analytics market and specifies future patterns, customer sentiment analysis, growth factors, and authenticated market information. In southeast Asia, Analytics with Artificial Intelligence is emerging rapidly where Kuala Lumpur is evolving as a second satellite hub, because of its potential talent and business development. South Asian countries started adopting AI and initiated many companies to use it. Major sectors like banks and telecommunications are adopting advanced analytics and the latest digital technologies.

Marketing Analytics

marketing analytics course duration

Total Duration

1 Month

marketing analytics course pre-requisite


  • Computer Skills
  • Basic Mathematical Concepts
  • Analytical Mindset

Marketing Analytics Programme Overview

Marketing professionals want to discern and if possible, forecast how consumers buy products and/or services. Data Science and Artificial Intelligence when paired with cloud-based computing can help marketers micro-target and micro-segment their consumer base with the speed and performance including real-time experimentation. Pwc and Business-Higher Education Forum (BHEF) published a study that says 69% of employers prefer to hire candidates with highly specific data science skills.

Marketing Analytics Learning Outcomes

Marketing Analytics has a bright future in Malaysia. A Market Analyst supports industries to gain beneficial insights for their products and services. A Market Analyst should be able to analyze from the available data and prepare a plan which has multiple potential solutions for the clients. This will help companies to build marketing strategies for products specific to certain demographics. This will further help companies to know their targeted customers, gain a competitive edge, be efficient and productive. By Marketing Analytics certification program students/ professionals will learn marketing domains, understand the importance of segmentation and Targeting. Learn Customer Lifetime value calculation and its applications. Able to perform forecasting using customer base models and statistical analysis. As per client requirements, the students will be able to design effective marketing plans that deliver profits and be competitive ahead.

Learn about marketing domain and its emergence in business strategies
Understand the need for Segmentation and Targeting
Develop a nuanced appreciation for designing products that create value
Product positioning for most effective results and returns
Formulate pricing strategy that drives up profits for firms
Understand the finer areas of market analysis to break into the competitive market with a new product based on future growth
Customer Lifetime Value (CLV) calculation
Perform forecasting to take proactive business decisions
Demand forecasting using customer-base models and statistical approaches

Block Your Time

marketing analytics course - 360digitmg

16 hours

Classroom Sessions

marketing analytics course - 360digitmg

24 hours

Assignments &

marketing analytics course - 360digitmg

16 hours

Live Projects

Who Should Sign Up?

  • Data and Analytics Manager
  • Business Analysts
  • Data Engineers
  • Banking and Finance Analysts
  • Marketing Managers
  • Supply Chain Professionals
  • HR Managers
  • Math, Science and Commerce Graduates

Marketing Analytics Course Modules

Marketing Analysts professionals are expected to have sound knowledge in Business intelligence, marketing, and necessary software skills. The Marketing Analytics course modules start with the introduction of the domain of marketing analytics, its importance, and applications. Students will learn about segmentation approaches and targeting strategies. Learn about novices in marketing and implementation. Understand the major concepts of perception mapping, product positioning, and preference mapping. Preference mapping which is used to identify consumer preference positioning for different brands will be explained from a marketing analytics perspective. Learn about the advantages of conjoint analysis in modifying the product design that enables profits to the customer. Students will further explore the nuances of tweaking product design to deliver a better value proposition to the customer. Decision calculus to optimize value extracted is explained with real-time cases. Understand the importance of enhancing value extraction which is the maximum rupee value that you can extract from existing and potential customers. Apart from this, students will learn the concepts and calculations of Customer Lifetime Value.

1. Data Science Foundation Module

Get about, CRISP - ML(Q) the perfect Project Management Methodology used for handling Data Mining projects. Understand the entire process flow including Business Problem definition, Data Collection, Data Cleansing, Feature Engineering, Feature Selection, Model Building, Deployment and Maintenance. Get introduced to the principles of big data and learn about the opportunities being created. Understand about how Data is generation and explosion of data, Innovations in the space of analytics. Learn how to distinguish between data types, Exploratory data analysis, the Various moments of Business decisions and various Graphical techniques. Learn about probability and probability distribution namely Z distribution and Student's t-distribution.

Learn about Hypothesis testing, the many Hypothesis testing Statistics, work with the Null Hypothesis & Alternative hypothesis and Types of hypothesis testing. Interpret the results of Hypothesis test and probabilities of Alpha error, understand Type I and Type II errors. Get introduced to Linear regression, various components of Linear regression viz regression line, Linear regression equation, the concept of Ordinary Least Square. Get introduced to Linear regression analysis, and Linear regression examples

Understand the Linear regression in a multivariate scenario, understand collinearity and how to deal with it. Get introduced to the analysis of Attribute Data, understand the principles of Logistic regression, Binary Logistic regression analysis. Learn about the Multiple Logistic regression, Probability measures, and its interpretation. Get clarity on the confusion matrix and its elements. Get introduced to “Cut off value” estimation using AUC and ROC curve, understand False Positive Rate, False Negative Rate, Sensitivity, Specificity. Gain a birds-eye view to various advanced regression techniques and analysis of count data namely Poisson regression, Negative binomial regression. Learn when to use Poisson regression and negative binomial regression for predicting count data.

2. Marketing Analytics Module
Tools Covered
Marketing analytics training using r programming
Marketing analytics training using r studio programming
How We Prepare You
  • Marketing analytics training with placements
    Additional Assignments of over 60+ hours
  • Marketing analytics course with placements
    Live Free Webinars
  • Marketing analytics training institute with placements
    Resume and LinkedIn Review Sessions
  • Marketing analytics course with certification
    6 Months LMS Access
  • Marketing analytics certification
    Job Placements in Marketing Analytics Fields
  • best Marketing analytics course
    Complimentary Courses
  • best Marketing analytics course training
    Unlimited Mock Interview and Quiz Session
  • best Marketing analytics training with placements
    Hands-on Experience in Live Projects
  • Marketing analytics course
    Life Time Free Access to Industry Webinars

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Marketing Analytics Certificate Panel of Coaches

Artificial Intelligence & Deep Learning Course Training -360digitmg

Bharani Kumar Depuru

  • Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
  • Over 18+ years of professional experience
  • Trained over 2,500 professionals from eight countries
  • Corporate clients include Deloitte, Hewlett Packard Enterprise, Amazon, Tech Mahindra, Cummins, Accenture, IBM
  • Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, (DSDM Atern)
  • Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read More >
Artificial Intelligence & Deep Learning Course Training -360digitmg

Sharat Chandra Kumar

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data
  • Trained over 1,500 professional across 12 countries
  • Worked as a Data scientist for 18+ years across several industry domains
  • Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology Infrastructure Library
  • Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, Python, Tableau, Cognos
  • Corporate clients include DuPont, All-Scripts, Girnarsoft (College-, Car-) and many more
Read More >
Artificial Intelligence & Deep Learning Course Training - 360digitmg

Bhargavi Kandukuri

  • Areas of expertise: Business analytics, Quality management, Data visualisation with Tableau, COBOL, CICS, DB2 and JCL
  • Electronics and communications engineer with over 19+ years of industry experience
  • Senior Tableau developer, with experience in analytics solutions development in domains such as retail, clinical and manufacturing
  • Trained over 750+ professionals across the globe in three years
  • Worked with Infosys Technologies, iGate, Patni Global Solutions as technology analyst
Read More >
marketing analytics certificate course - 360digitmg


Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Data Science in Marketing Analytics Certificate is your passport to an accelerated career path.

**All certificate images are for illustrative purposes only. The actual certificate may be subject to change at the discretion of the Certification Body.

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Alumni Speak

Nur Fatin

"Coming from a psychology background, I was looking for a Data Science certification that can add value to my degree. The 360DigiTMG program has such depth, comprehensiveness, and thoroughness in preparing students that also looks into the applied side of Data Science."

"I'm happy to inform you that after 4 months of enrolling in a Professional Diploma in Full Stack Data Science, I have been offered a position that looks into applied aspects of Data Science and psychology."

Nur Fatin

Associate Data Scientist

Thanujah Muniandy

"360DigiTMG has an outstanding team of educators; who supported and inspired me throughout my Data Science course. Though I came from a statistical background, they've helped me master the programming skills necessary for a Data Science job. The career services team supported my job search and, I received two excellent job offers. This program pushes you to the next level. It is the most rewarding time and money investment I've made-absolutely worth it.”

Thanujah Muniandy

Ann Nee, Wong

"360DigiTMG’s Full Stack Data Science programme equips its graduates with the latest skillset and technology in becoming an industry-ready Data Scientist. Thanks to this programme, I have made a successful transition from a non-IT background into a career in Data Science and Analytics. For those who are still considering, be bold and take the first step into a domain that is filled with growth and opportunities.”

Ann Nee, Wong

Mohd Basri

"360DigiTMG is such a great place to enhance IR 4.0 related skills. The best instructor, online study platform with keen attention to all the details. As a non-IT background student, I am happy to have a helpful team to assist me through the course until I have completed it.”

Mohd Basri

Ashner Novilla

"I think the Full Stack Data Science Course overall was great. It helped me formalize and think more deeply about ways to tackle the projects from a Data Science perspective. Also, I was remarkably impressed with the instructors, specifically their ability to make complicated concepts seem very simple."

"The instructors from 360DigiTMG were great and it showed how they engaged with all the students even in a virtual setting. Additionally, all of them are willing to help students even if they are falling behind. Overall, a great class with great instructors. I will recommend this to upcoming deal professionals going forward.”

Ashner Novilla


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FAQs for Marketing Analytics Course

This course just assumes some basic computer familiarity and analytical mindset. It definitely helps if the learner has some background in marketing, SQL and Programming languages such as Python and R.

This course is specifically catered to learners intending to either begin or advance their careers in marketing.

Different organisations use different terms for data professionals. You will sometimes find these terms being used interchangeably. Though there are no hard rules that distinguish one from another, you should get the role descriptions clarified before you join an organisation.

With growing demand, there is a scarcity of data science professionals in the market. If you can demonstrate strong knowledge of data science concepts and algorithms, then there is a high chance for you to be able to make a career in this profession.

360DigiTMG provides internship opportunities through Innodatatics, our USA- based consulting partner, for deserving participants to help them gain real-life experience. This greatly helps students to bridge the gap between theory and practice.

There are plenty of jobs available for data professionals. Once you complete the training, assignments and the live projects, we will send your resume to the organisations with whom we have formal agreements on job placements.

We also conduct webinars to help you with your resume and job interviews. We cover all aspects of post-training activities that are required to get a successful placement.

After you have completed the classroom sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.

You will be attending 16 hours of classroom and/or virtual instructor-led sessions. After completion, you will have access to the Learning Management System for three months for recorded videos and assignments. Also you will have to spend another month after the classroom sessions to complete the live project.

If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.

We assign mentors to each student in this programme. Additionally, during the mentorship sessions, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.

No. The cost of the certificate is included in the programme package.

Jobs in the Field of Marketing Analytics in Malaysia

Jobs in the Field of Marketing Analytics in Malaysia

Marketing Analytics will have jobs for the roles as Marketing Analyst, Marketing Lead, Product Marketing Specialist, Digital Analytics Specialist, Data Analytics Specialist, Analytics Manager

Salaries in Malaysia for Marketing Analytics

Salaries in Malaysia for Marketing Analytics

The average salary for marketing analysts is RM 35K and for marketing specialists at an early-career level the average salary is RM 53,488, and for experienced the average salary is RM 83k approximately.

Marketing Analytics Projects in Malaysia

Marketing Analytics Projects in Malaysia

Marketing Analytics is involved in the forecasting, predictive analysis of the business with R, and projects merged with Artificial Intelligence and machine learning in the telecom sector and others.

Role of Open Source Tools in Marketing Analytics

Role of Open Source Tools in Marketing Analytics

Marketing Analytics is operated with tools that include R and R Studio. Other prime tools are Piwik, NextCloud, Mail-in-a-Box, HackMD, and WordPress.

Modes of training for Marketing Analytics

Modes of Training in Marketing Analytics

The Marketing Analytics certification course in Malaysia is designed for students and working professionals. 360DigiTMG offers students the option of both classroom and online learning.

Industry Application of Marketing Analytics

Industry Applications of Marketing Analytics in Malaysia

Marketing Analytics has great potential in sectors that include banks, Healthcare, Retail, Manufacturing, Telecom, Automotives, Hotels, etc.

Companies That Trust Us

360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.


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360DigiTMG - Data Science, IR 4.0, AI, Machine Learning Training in Malaysia

Level 16, 1 Sentral, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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