Data Science Using Python & R in Johor

Learn about the Project Management Methodology, CRISP-DM, for handling Data Science projects & various concepts used in defining business problems and then performing data collection in line with business problems. Understand the importance of documenting the business objectives & business constraints so that the entire project is performed to solve business problems. Project charter overview will help participants understand the real-world documentation aspect as well.

Learn about data preparation and data cleansing in data science projects to ensure that appropriate data is provided to the next step. Outlier analysis or treatment, handling missing values using imputation, transformation, normalization/standardization, etc., will be explained in thorough detail. Understand the various moments of a business decision and graphical representation so that structured descriptive analytics or descriptive statistics is performed. This exploratory data analytics is the first step in data analytics to draw meaningful insights.

Learn about applying domain knowledge to the data so that more meaningful variables are derived. Understand two main modules of feature engineering including feature extraction and feature selection. Knowing how to shortlist the critical inputs from trivial many inputs is the key to ensuring the high performance of the machine learning models. Understand about extracting features from structured as well as unstructured data such as videos, images, audio, textual files, etc.

Understand one of the key inferential statistical techniques called Hypothesis testing. Understand various parametric hypothesis tests. Learn about the implementation of a Regression method based on the business problems to be solved. Understand about Linear Regression as well as Logistic Regression techniques used to handle continuous as well as discrete output prediction. Evaluation techniques by understanding the measure of Error (RMSE), problems while building a Regression Model like Collinearity, Heteroscedasticity, overfitting, and Underfitting are explained in detail.

Understand the advanced regression models such as Poisson Regression, Negative Binomial Regression, Zero-Inflated models, etc., used to predict the count output variables. Learn about the various scenarios which trigger the application of advanced regression techniques. Understanding and evaluating the models using appropriate performance and accuracy measures of regression are explained in detail.

Data Mining branch called unsupervised learning is extremely important in solving problems, which require the application of only unsupervised learning tasks and also used to support predictive modeling. Clustering or segmentation has two prime techniques – K-Means clustering, as well as Hierarchical clustering and both, are explained in finer detail. Alongside, participants will also learn about handling datasets with large variables using dimension reduction techniques such as Principal Component Analysis or PCA. Finally one will learn about Association rules also called affinity analysis or market basket analysis or relationship mining.

The majority of unstructured data is in textual format and analyzing such data requires special techniques such as text mining or also called as text analytics. Techniques such as DTM/TDM using Term Frequency, Inverse Document Frequency, etc. are explained in this module. One will also learn about generating a word cloud, performing sentiment analysis, etc. Also, advanced Natural Language Processing techniques such as LDA, topic mining, etc., are explained using practical use cases. Also, the learning includes extracting unstructured data from social media as well as varied websites.

A major branch of study in data science is Machine Learning also called Data Mining Supervised Learning or Predictive Modelling. One will learn about K Nearest Neighbors (KNN), Decision Tree (Boosting), Random Forest (Bagging), Stacking, Ensemble models and Naïve Bayes. One will learn about the various regularization techniques as well as understand how to evaluate for overfitting (variance) and underfitting (bias). All these are explained using industry relevant use cases and mini-projects.

Black box machine learning algorithms are extremely important in the field of machine learning. While there is no interpretation in the models, accuracy is unmatched in comparison to other shallow machine learning algorithms. Learn about the Perceptron algorithm and Multi-layered Perceptron algorithm or MLP. Understand about Kernel tricks used within Support Vector Machine algorithms. Understand about linearly separable boundaries as well as non-linear boundaries and now to solve these using Deep learning algorithms.

Understand the difference between cross-sectional data versus time series data. Search about the forecasting strategy employed in solving business problems. Understand various forecasting components such as Level, Trend, Seasonality & Noise. Also, learn about various error functions and which one is the best given a business scenario. Finally, build various forecasting models ranging from linear to exponential to additive seasonality to multiplicative seasonality.