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Professional Certification in

Business Analytics in USA

Leverage the power of business analytics and statistics in your career. Master Tableau for comprehensive Data Visualization for your business needs.
  • 72 Hours Classroom & Online Sessions
  • 140+ Hours Assignments & eLearning
  • 100% Job Assistance
  • 2 Capstone Projects
  • Industry Placement Training
business analytics course review in USA - 360digitmg
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business analytics course review in USA - 360digitmg
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"The demand for Business analysts will uptick by 15% till 2026 as companies improve efficiency and control costs." - (Source). The United States of America has long been the bastion of technological advancements and leading the way in Big Data Analytics and Artificial Intelligence. According to Deloitte’s Analytics team, business analytics is becoming mainstream but it still has a long way to go. While the paper lists a variety of reasons for that, the skills shortage is also mentioned as one among them. The opportunities for this field are not even at full potential and yet there are concerns that there is a skills gap – this sheds light on the huge requirement for analytics professionals when business analytics becomes even more mainstream. Business analytics has aided in understanding the way business works and has decreased the chances of making poor investment decisions. Hence, the time is ripe for all professionals in the USA who want to pursue a career in analytics to join this course in Business Analytics and get accustomed to this exciting field and reap the benefits well into the future!

Python & R Program

business analytics course duration

Total Duration

4 Months

business analytics course pre-requisites


  • Computer Skills
  • Basic Mathematical Concepts
  • Analytical Mindset

Business Analytics Certification Course Overview

Harness the power data with advanced analytics and statistical tools in your current profession with our Professional Certification in Business Analytics. Develop and deploy Machine Learning powered predictive analytics to make data-driven business decisions. Additionally, gain mastery of Tableau to create powerfully insightful visualizations to story-tell your business needs.

The Professional Certification in Business Analytics is a foundation course for entry-level and seasoned professionals alike who want to imbibe cutting edge data skills in their current (or prospective) industry domain or function area. This course will help you become a Business Intelligence and Data Visualization expert and surge ahead in your career. The Business Analytics certification course covers all the essential Analytical and Statistical techniques for effective business decision - making. In addition to that, the course also introduces participants to basic python language concepts.

Define Business Analytics?

The goal of business analytics is to collate, sort, process, and study business data. It is the process that uses statistical models to convert data into business insights. It also aims at determining which datasets are going to be useful in solving problems and recommending actions to maximize ideal outcomes in areas of efficiency, productivity, and revenue. To accurately predict future events and market trends they use statistics, information systems, computer science, artificial intelligence, and deep learning to understand complex data sets and identify patterns. It then recommends strategies that can drive consumers toward a desired intention.

Business Analytics Training Learning Outcomes

The end goal of every business is to Enhance product value for complete customer satisfaction. This course in Business Analytics aims at preparing candidates for the demands of the global business environment. Decision making plays a critical role in making or breaking a company’s goals and analytics gives the power to make accurate decisions faster and more efficiently and could leverage businesses. Analytics also provides clearer insights through Data Visualization using comprehensive charts and graphs that help in extracting relevant and useful insights from data in a much clearer way. In this course, students will learn the skills of collecting data, mining data, performing Text Mining to generate customer sentiment analysis, and explore the various analytics tools and techniques including descriptive and predictive analytics. Students will acquire skills needed to analyze and evaluate appropriate business strategies used for promoting a new or existing product or service by integrating marketing concepts, and strategies. They will also learn to create a business report communicating the various practices and theories involved in incorporating principles of marketing, economics, accounting, operations management, and finance. With this course acquire new skills and fast track your career in Business Analytics. You will also learn to

Work with various data generation sources
Perform Text Mining to generate Customer Sentiment Analysis
Understand how to use various analytics tools and techniques
Develop an understanding of descriptive and predictive analytics
Apply data-driven, Machine Learning approaches for business decisions
Build prediction models for day-to-day applicability
Perform forecasting to take proactive business decisions
Use Data Visualization concepts to represent data for easy understanding
Create business reports, dashboards, stories, maps etc. to draw meaningful business insights

Block Your Time

data science course - 360digitmg

72 hours

Classroom Sessions

data science course - 360digitmg

140 hours


data science course - 360digitmg

140 hours

2 Live Projects

Who Should Sign Up?

  • IT Engineers
  • Data and Analytics Manager
  • Business Analysts
  • Data Engineers
  • Banking and Finance Analysts
  • Marketing Managers
  • Supply Chain Professionals
  • HR Managers
  • Math, Science and Commerce Graduates

Business Analytics Course Modules

This course is designed to empower you with essential techniques, tools, and skills you will need to excel in this field. The aim of this module is to build your understanding and capabilities in designing, structuring, and analyzing data. The module on business analytics will cover Hypothesis testing, Linear regression, Black Box techniques, Data Mining and many more to demonstrate familiarity with analytical tools. Learn various Hypothesis Tests to solve business problems. Using a simple mathematical formula, the equation of a line, you can predict an outcome. Understand the art of improvising the results of Prediction Models. Understand the different regression techniques, like Logistic Regression and Poisson Regression, etc. used for discrete data.

Understand what is Data Science, Machine Learning, and Artificial Intelligence. Learn the applications and approaches to implement Analytical solutions to an organization using business data. You will learn how to implement Descriptive and Predictive Analytics as part of this module.

Inferential Statistics is the study to evaluate results for a population using a subset of data. The assumptions made for business problems are analyzed using Inferential Statistics. Learn various Hypothesis Tests to solve business problems. Using a simple mathematical formula, the equation of a line, you can predict an outcome. Understand the art of improvising the results of Prediction Models.

Line Assumptions are the prerequisite and post requisites for developing a Regression Model. As part of this module learn to deal with conditions that may arise while developing a Prediction Model. Understand the different regression techniques, like Logistic Regression and Poisson Regression, etc., used for discrete data.

Descriptive Analytics analyses historical data and can explain scenarios that happened in the past. The information generated from this preliminary analysis is subjected to Data Mining techniques to obtain the desired results. Understand the different mathematical approaches for Descriptive and Predictive Analysis as part of this Data Mining module.

Learn to predict categorical data using Classifier Techniques. In the industry, the classification techniques are predominantly used to solve prediction problems. You will learn these popular techniques and the math behind these algorithms. Learn to analyze the unstructured text data by extracting features from the data. Apply probability-based classification techniques to predict outcomes using text data.

Deep Learning techniques are based on Black Box techniques. As part of this module, you will learn the most commonly used Deep Learning Algorithms. Learn how to deal with unstructured data, the art of developing a Neural Network and the different types of Neural Networks. Support Vector Machine is a kernel-based technique to classify the non-linear data in multidimensional spaces. Understand how time-series data is different from the regular data, learn to interpret the effects of time on the data. You will learn methods used to perform forecasting on time series data.

Reporting is an essential stage of Data Analytics. You will learn the most famous business intelligence tool Tableau and its capabilities. Learn the Data Visualization rules and differentiate a good visualization from a bad visualization.

Learn to tell stories on data using graphs and plots. Learn how Tableau can be used to tell patterns and anomalies in the data. Learn the features like parameters, filters, Quick Table calculations, sets, etc., to segregate the data.

Learn how to use Calculated Fields in Tableau to customize and create new attributes. Tableau Maps feature which is a unique feature will automatically help to define stories using world maps. You will learn to add customized maps and background images for creating customized visual information. Learn to use dashboards and stories using multiple worksheets in sequence and create a story on business data.

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How We Prepare You
  • Business Analytics course in USA
    Additional Assignments of over 140 hours
  • Business Analytics course in USA
    Live Free Webinars
  • Business Analytics training in USA
    Resume and LinkedIn Review Sessions
  • Business Analytics institute in USA
    3 Month Access to LMS
  • Business Analytics certification in USA
    24/7 Support
  • Business Analytics course in USA
    Job Assistance in Business Analytics Fields
  • Business Analytics course in USA
    Complimentary Courses
  • Business Analytics course in USA
    Unlimited Mock Interview and Quiz Session
  • Business Analytics course in USA
    Hands-on Experience in a Live Project
  • Business Analytics course in USA
    Life Time Free Access to Industry Webinars

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