How is this Digital Marketing Certification Programme different from others?

This Digital Marketing Certification Programme includes the latest advances in the space of Digital Marketing. It includes Machine Learning and Predictive Modelling for more effective results.

What certification will I get after completion of the course?

Participants will receive a course completion certificate from Innodatatics Inc.,USA, which is a consulting company in the space of emerging technologies.

How much time do I ideally need to invest in the course?

This Advanced Social Media and Web Analytics training is for 16 hours spread across two days on our campus in Kuala Lumpur, Malaysia. However, to make the most of the programme, you should spend an hour a day for the next 15 days to gain sufficient expertise on the subject.

How do industry collaborations add value to this Digital Marketing Certification course?

360DigiTMG is the training vertical of Innodatatics, a USA-based IT consulting company with customers across the globe. The curriculum includes use cases from Innodatatics, which are then turned into case studies for the easy understanding of students.

What kind of real-life projects are part of the course? How would these industry projects help me?

Innodatatics runs projects for customers from various industries, sectors and domains. We add live projects that the company is currently working on to provide participants real-life experience of the concepts taught in class. Participants will be guided through these and suggestions will be provided by industry experts.

Who will take classes? What are the credentials of the trainers?

All the 360DigiTMG trainers are industry experts. They spend 70 percent of their time on projects and the other 30 percent on delivering trainings. This way they are able to share real-life industry experiences with the programme participants.

Advanced Program in

Digital Marketing using AI

Become a future-ready marketer with Advanced Digital Marketing skills. Learn the latest analytics techniques to make data-driven decisions and deliver better results for your organisation.

16 Hours of Intensive Classroom & Online Sessions
15+ Digital Marketing Must Know Tools Explained
40+ Hours of Practical Assignments
100% Job Placement Assistance
Artificial Intelligence in Social Media and Web Analytics included

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Academic Partners & International Accreditations

"Singapore has made the greatest advances in the field of Artificial intelligence. AI specialists rank at the top among the emerging jobs in Malaysia." (Source). Digital penetration in Malaysia is on the rise and we are now getting to see more and more consumers of Digital content and services in Malaysia. With the high maturity of the digital space, more and more advanced methods of Marketing digitally are being sought. While the use of Artificial intelligence is not new, its use in Digital Marketing is throwing up new game-changing opportunities for stakeholders in the Digital Marketing space. Given that Malaysians are early adopters of technology in any form, Digital Marketing using AI will be the new paradigm for youngsters in Malaysia. Four-fifth of Malaysia’s 32.23 Million population, where 77.5% are active social media users. Malaysia is ranked 27th worldwide with a 78% Internet penetration rate, highest in Southeast Asia.

Digital Marketing using AI

adavanced digital marketing course duration - 360digitmg

Total Duration

3 Months

Prerequisites

Computer Skills
Understanding of the Internet
Analytical Mindset

Advanced Digital Marketing Course Overview

The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers to the latest analytics tools. The Digital Marketing course in Malaysia is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics, and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click-through rates and Data Analytics to improve marketing outcomes.

Digital Marketing using Artificial Intelligence

Artificial Intelligence is transforming Digital Marketing. From collecting data and to interpretation Artificial Intelligence plays a substantial role. This predictive analytics helps marketers and businesses to improve their production. AI is gaining popularity in Digital Marketing as it is growing rapidly and showing prominent results.

Advanced Digital Marketing Course Outcomes

Advanced Digital Marketing course is the booming course where many students are aiming to learn. This course helps students to gear up for the future advertising industry. This course enriches students with the latest technologies like Artificial Intelligence and Machine learning. Students will learn to analyze structured and unstructured data. Learn customer sentiment analysis and understand mobile analytics for futuristic marketing. Students will be able to forecast digital marketing strategies and provide valuable customer insights for companies by working on real time projects.

Analyse unstructured data such as social media comments and customer reviews to understand customer sentiments

Decode data to create an effective social media strategy

Use Machine Learning to predict and improve click through rates and through put rates

Understand Mobile Analytics for futuristic marketing

Block Your Time

16 hours

Classroom Sessions

40 hours

Assignments

40 hours

Live Projects

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Who Should Sign Up?

Candidates aspiring to be IR 4.0 consultants
CEOs and other senior executives
Plant heads, Operations heads, Line managers
Employees of organisations that are planning to implement smart factories
Research and Development heads and Industrial engineering heads
Professionals who want to be a part of an organisation’s change management

Advanced Digital Marketing Course Modules

360DigiTMG offers an Advanced Digital Marketing course using AI in Malaysia. Excel your career by learning the latest analytics in Digital marketing and stand out in the crowd. Traditional methods like advertising in newspapers or magazines are gone, Digital marketing on social media platforms is gaining popularity and driving lots of traffic. Many companies are looking for skilled digital marketing professionals to improve their sales cost-effectively. The modules are crafted by industry experts as per the industry trends. The modules enable students to learn the basics of Digital Marketing. Understand concepts of Text Mining and Network Analytics. Students will learn to use Google Adwords and advanced techniques. Understand the various tools and their application. Learn Artificial Intelligence and Machine learning concepts and applications in Digital Marketing for leads generation. Understand Digital attribution and Mobile ecosystems. Students will learn about the powerful content marketing on various platforms. By the end of the course, students will gain valuable insights and be able to apply in marketing for escalating business. Their skills will help to provide better customer service which is very essential in Digital Marketing.

1. Basics of Digital Marketing

2. Text Mining

3. Network Analytics

4. Advanced techniques using probability in Google Adwords

5. Machine Learning in Digital Marketing

6. Digital Attribution

7. Mobile Ecosystem

Advanced Digital Marketing Trends in Malaysia

Digital Marketing is the game-changer in the advertising field and many companies are imbibing this new technology to boost up their sales. Let us look at the latest top trends in Digital Marketing in Malaysia. With advancements in AI, marketers can enhance the marketing and advertising of their products. AI is used to create unique video content, by which brands can know the viewer behaviors and can predict the taste of customers. AI helps to improve sales. Influencer Marketing is trending in 2020, which means the hiring of social media users who have a substantial amount of followers, will help in spreading the brand, this will enhance the production of the business. Another booming trend is Search Engine Optimisation, with effective SEO, your website will be ranked higher in Google, this will help to drive potential traffic and reduce so much money in advertising.

Voice search is one of the popular trends in Digital Marketing in Malaysia. Google voice search is used by the users to search for any content on the web through voice commands on both mobiles and desktops. Content MArketing is the top trend in Digital marketing in Malaysia in 2020. It is crafting effective content on social media platforms like Facebook groups and LinkedIn. It is one of the cost-effective and significant Digital Marketing strategies. Other popular digital marketing trends in Malaysia are Email Marketing, Virtual Assistant (VA)support, Google Ads, Augmented Reality, and henceforth.