Advanced Program in
Digital Marketing using AI
- 16 Hours of Intensive Classroom & Online Sessions
- 15+ Digital Marketing Must Know Tools Explained
- 40+ Hours of Practical Assignments
- 100% Job Placement Assistance
- Artificial Intelligence in Social Media and Web Analytics included
5222 Learners
Academic Partners & International Accreditations
"Singapore has made the greatest advances in the field of Artificial intelligence. AI specialists rank at the top among the emerging jobs in Malaysia." (Source). Digital penetration in Malaysia is on the rise and we are now getting to see more and more consumers of Digital content and services in Malaysia. With the high maturity of the digital space, more and more advanced methods of Marketing digitally are being sought. While the use of Artificial intelligence is not new, its use in Digital Marketing is throwing up new game-changing opportunities for stakeholders in the Digital Marketing space. Given that Malaysians are early adopters of technology in any form, Digital Marketing using AI will be the new paradigm for youngsters in Malaysia. Four-fifth of Malaysia’s 32.23 Million population, where 77.5% are active social media users. Malaysia is ranked 27th worldwide with a 78% Internet penetration rate, highest in Southeast Asia.
Digital Marketing using AI
Total Duration
3 Months
Prerequisites
- Computer Skills
- Understanding of the Internet
- Analytical Mindset
Advanced Digital Marketing Course Overview
The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers to the latest analytics tools. The Digital Marketing course in Malaysia is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics, and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click-through rates and Data Analytics to improve marketing outcomes.
Digital Marketing using Artificial Intelligence
Artificial Intelligence is transforming Digital Marketing. From collecting data and to interpretation Artificial Intelligence plays a substantial role. This predictive analytics helps marketers and businesses to improve their production. AI is gaining popularity in Digital Marketing as it is growing rapidly and showing prominent results.
Advanced Digital Marketing Course Outcomes
Advanced Digital Marketing course is the booming course where many students are aiming to learn. This course helps students to gear up for the future advertising industry. This course enriches students with the latest technologies like Artificial Intelligence and Machine learning. Students will learn to analyze structured and unstructured data. Learn customer sentiment analysis and understand mobile analytics for futuristic marketing. Students will be able to forecast digital marketing strategies and provide valuable customer insights for companies by working on real time projects.
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Who Should Sign Up?
- Candidates aspiring to be IR 4.0 consultants
- CEOs and other senior executives
- Plant heads, Operations heads, Line managers
- Employees of organisations that are planning to implement smart factories
- Research and Development heads and Industrial engineering heads
- Professionals who want to be a part of an organisation’s change management
Advanced Digital Marketing Course Modules
360DigiTMG offers an Advanced Digital Marketing course using AI in Malaysia. Excel your career by learning the latest analytics in Digital marketing and stand out in the crowd. Traditional methods like advertising in newspapers or magazines are gone, Digital marketing on social media platforms is gaining popularity and driving lots of traffic. Many companies are looking for skilled digital marketing professionals to improve their sales cost-effectively. The modules are crafted by industry experts as per the industry trends. The modules enable students to learn the basics of Digital Marketing. Understand concepts of Text Mining and Network Analytics. Students will learn to use Google Adwords and advanced techniques. Understand the various tools and their application. Learn Artificial Intelligence and Machine learning concepts and applications in Digital Marketing for leads generation. Understand Digital attribution and Mobile ecosystems. Students will learn about the powerful content marketing on various platforms. By the end of the course, students will gain valuable insights and be able to apply in marketing for escalating business. Their skills will help to provide better customer service which is very essential in Digital Marketing.
Tools Covered
Advanced Digital Marketing Trends in Malaysia
Digital Marketing is the game-changer in the advertising field and many companies are imbibing this new technology to boost up their sales. Let us look at the latest top trends in Digital Marketing in Malaysia. With advancements in AI, marketers can enhance the marketing and advertising of their products. AI is used to create unique video content, by which brands can know the viewer behaviors and can predict the taste of customers. AI helps to improve sales. Influencer Marketing is trending in 2020, which means the hiring of social media users who have a substantial amount of followers, will help in spreading the brand, this will enhance the production of the business. Another booming trend is Search Engine Optimisation, with effective SEO, your website will be ranked higher in Google, this will help to drive potential traffic and reduce so much money in advertising.
Voice search is one of the popular trends in Digital Marketing in Malaysia. Google voice search is used by the users to search for any content on the web through voice commands on both mobiles and desktops. Content MArketing is the top trend in Digital marketing in Malaysia in 2020. It is crafting effective content on social media platforms like Facebook groups and LinkedIn. It is one of the cost-effective and significant Digital Marketing strategies. Other popular digital marketing trends in Malaysia are Email Marketing, Virtual Assistant (VA)support, Google Ads, Augmented Reality, and henceforth.
How We Prepare You
- Additional Assignments of over 40+ hours
- Live Free Webinars
- Resume and LinkedIn Review Sessions
- LMS Access for 6 Months
- 24/7 Support
- Job Assistance in Advance program in Digital Marketing using AI Fields
- Complimentary Courses
- Unlimited Mock Interview and Quiz Session
- Hands-on Experience in Live Projects
- Life Time Free Access to Industry Webinars
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AI in Digital Marketing Panel of Coaches
Bharani Kumar Depuru
- Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
- Over 18+ years of professional experience
- Trained over 2,500 professionals from eight countries
- Corporate clients include Deloitte, Hewlett Packard Enterprise, Amazon, Tech Mahindra, Cummins, Accenture, IBM
- Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, (DSDM Atern)
- Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Sharat Chandra Kumar
- Areas of expertise: Data sciences, Machine learning, Business intelligence and Data
- Trained over 1,500 professional across 12 countries
- Worked as a Data scientist for 18+ years across several industry domains
- Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology Infrastructure Library
- Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, Python, Tableau, Cognos
- Corporate clients include DuPont, All-Scripts, Girnarsoft (College-, Car-) and many more
Bhargavi Kandukuri
- Areas of expertise: Business analytics, Quality management, Data
visualisation with Tableau, COBOL, CICS, DB2 and JCL - Electronics and communications engineer with over 19+ years of industry experience
- Senior Tableau developer, with experience in analytics solutions development in domains such as retail, clinical and manufacturing
- Trained over 750+ professionals across the globe in three years
- Worked with Infosys Technologies, iGate, Patni Global Solutions as technology analyst
Certificate
The Advanced Program in Digital Marketing Certificate is your badge of recognition as a full-scale Digital Marketer. Display your certificate and earn appreciation from office colleagues and industry peers.
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Alumni Speak
"Coming from a psychology background, I was looking for a Data Science certification that can add value to my degree. The 360DigiTMG program has such depth, comprehensiveness, and thoroughness in preparing students that also looks into the applied side of Data Science."
"I'm happy to inform you that after 4 months of enrolling in a Professional Diploma in Full Stack Data Science, I have been offered a position that looks into applied aspects of Data Science and psychology."
Nur Fatin
Associate Data Scientist
"360DigiTMG has an outstanding team of educators; who supported and inspired me throughout my Data Science course. Though I came from a statistical background, they've helped me master the programming skills necessary for a Data Science job. The career services team supported my job search and, I received two excellent job offers. This program pushes you to the next level. It is the most rewarding time and money investment I've made-absolutely worth it.”
Thanujah Muniandy
"360DigiTMG’s Full Stack Data Science programme equips its graduates with the latest skillset and technology in becoming an industry-ready Data Scientist. Thanks to this programme, I have made a successful transition from a non-IT background into a career in Data Science and Analytics. For those who are still considering, be bold and take the first step into a domain that is filled with growth and opportunities.”
Ann Nee, Wong
"360DigiTMG is such a great place to enhance IR 4.0 related skills. The best instructor, online study platform with keen attention to all the details. As a non-IT background student, I am happy to have a helpful team to assist me through the course until I have completed it.”
Mohd Basri
"I think the Full Stack Data Science Course overall was great. It helped me formalize and think more deeply about ways to tackle the projects from a Data Science perspective. Also, I was remarkably impressed with the instructors, specifically their ability to make complicated concepts seem very simple."
"The instructors from 360DigiTMG were great and it showed how they engaged with all the students even in a virtual setting. Additionally, all of them are willing to help students even if they are falling behind. Overall, a great class with great instructors. I will recommend this to upcoming deal professionals going forward.”
Ashner Novilla
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FAQs for Digital Marketing Program using AI
This Digital Marketing Certification Programme includes the latest advances in the space of Digital Marketing. It includes Machine Learning and Predictive Modelling for more effective results.
Participants will receive a course completion certificate from AiSPRY.,USA, which is a consulting company in the space of emerging technologies.
This Advanced Social Media and Web Analytics training is for 16 hours spread across two days on our campus in Kuala Lumpur, Malaysia. However, to make the most of the programme, you should spend an hour a day for the next 15 days to gain sufficient expertise on the subject.
360DigiTMG is the training vertical of AiSPRY, a USA-based IT consulting company with customers across the globe. The curriculum includes use cases from AiSPRY, which are then turned into case studies for the easy understanding of students.
AiSPRY runs projects for customers from various industries, sectors and domains. We add live projects that the company is currently working on to provide participants real-life experience of the concepts taught in class. Participants will be guided through these and suggestions will be provided by industry experts.
All the 360DigiTMG trainers are industry experts. They spend 70 percent of their time on projects and the other 30 percent on delivering trainings. This way they are able to share real-life industry experiences with the programme participants.
Jobs in the Field of Advanced Digital Marketing
The top jobs in the field of Advanced Digital Marketing in Malaysia are Digital Marketing Strategist, Digital Marketing Manager, Content Strategist, SEO and SEM specialist, Virtual Reality Developer, Content Strategist, Social Media Marketer, User Experience Designer.
Salaries for Advanced Digital Marketing in Malaysia
The average salary for a Digital Marketing Specialist in Malaysia at an early career will amount to RM 45,406 and at a middle level can expect a salary up to RM 64,339. The salary varies according to skills and experience.
Advanced Digital Marketing Projects in Malaysia
Advanced Digital Marketing with Artificial Intelligence is applied in enabling advanced chatbots, Email Marketing, Content Marketing, and so on.
Role of Open Source Tools in Advanced Digital Marketing
Python and R are the imperative tools to learn Digital Marketing, Students will learn about its applications also.
Modes of Training of Advanced Digital Marketing
360DigiTMG offers students the option of both classroom and online learning. We also support e-learning as part of our curriculum.
Industry Applications of Advanced Digital Marketing
Digital Marketing is creating waves in every industry that includes Fashion, Hotel, Pharmacy, Tourism, Oil and Gas, Hospitality, Healthcare, Automobile, and many more.
Companies That Trust Us
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
Student Voices