Professional Certificate in
E-commerce Analytics Course
- Get Trained by Trainers from ISB, IIT & IIM
- 16 Hours of Intensive Classroom & Online Sessions
- 20 Hours of Free Python Programming Videos
- Get Quiz Questions and Use Cases
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2024 Learners
Academic Partners & International Accreditations
With the advancement of the internet, E-commerce has boomed, and processing the large amount of data that is being generated has become paramount for the e-commerce industry to make informed decisions. E-commerce Analytics is referred to as a tool or strategy that is designed to analyze large amounts of data.
As e-commerce entirely exists in a virtual space it generates complex datasets about customer behavior. With the humongous amount of data generated, finding the right tool is vital for business development and survival in the competitive world.
Technology evolves rapidly and shopping trends change daily. So using the same tool for a longer period is not viable. To stay ahead in the market and make reliable and profitable insights, e-commerce analytics tools should be effective.
Overview of E-commerce Analytics Course
With the majority of companies going online, brands are opting for a cloud-based commerce approach to deliver the best shopping experience to customers. Unlike previously, now the companies should provide seamless service across every touchpoint- social, mobile, web, and store. With the help of E-commerce Analytics, companies can track the online purchase activity of customers and can use pop-ups, gift cards, or discount coupons to re-direct the customers to their brand. With the 360DigiTMG E-Commerce Analytics program, you can learn to adopt tools that integrate with your unified commerce platform and can track and keep up with the rapidly evolving customer journey.
E-commerce Analytics Course Training Learning Outcomes
Machine Learning and Big Data Analytics have become game-changer in the E-Commerce domain. This Certification Program is a sui generis attempt to blend Machine Learning solutions for traditional customer retention problems and loyalty. Specifically designed to suit energy and resource professionals and data professionals who wish to understand the application of Big Data Analytics, Machine Learning, Neural Networks, and Deep Learning to E-Commerce industry data. This E-Commerce Analytics course is meant for professionals from the E-commerce industry as it provides a comprehensive picture of how Data Science and Artificial Intelligence can be leveraged to increase productivity and profits in decisions. Understanding the applications of Data Science, Machine Learning to the energy and resource industry will be the prime objective of this content-rich program.
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Who Should Sign Up?
- IT Engineers
- Data and Analytics Manager
- Business Analysts
- Data Engineers
- Banking and Finance Analysts
- Marketing Managers
- Supply Chain Professionals
- HR Managers
- Math, Science and Commerce Graduates
E-commerce Analytics Course Modules
- This module introduces the topic of E-commerce
- Examples like business expansion
- Basic information on AI and ML
- Introduction to the various stages of analytics and using an historical example of the various stages can help understand the steps involved in analytics
- Discussion on CRISP-ML (Q)
- Explanation on the importance CRISP-ML (Q) in various Data Science related projects
- Explanation on unsupervised and supervised learning
- Explanation on the training , validation and testing stages of supervised learning
- Understanding right fit, underfit and overfit scenarios in supervised learning
- Understanding Hyperparameter tuning in the context of overfit
- This module covers the various steps of EDA
- Discussion on the 4 business moment decisions in EDA
- Discussion on univariate, bivariate, and multivariate EDA steps
- Explanation of the various pre-processing steps involved in any Machine learning or Artificial intelligence project
- Brief introduction to feature engineering
- Re-cap of unsupervised learning in ML
- Understanding of clustering in layman’s terminology
- Understanding K-means clustering from a technical perspective
- Understanding the usage of elbow curve and silhouette scoring to decide on the ideal number of clusters
- Re-cap on supervised learning
- Understanding of nearest neighbor in ML
- Understanding KNN algorithm and distance metrics
- Understanding of early stopping point in training phase
- Explanation of the need for odd number of neighbors when classifying
- Understanding the decision making process for humans and correlating to the topic of Decision Trees
- Understanding the various components of a decision tree
- Understanding the idea behind root node and how it affects the overall tree
- Understanding entropy and information gain concepts of decision tree to make logical choices on root node
- Usage of hyperparamter tuning to optimize the tree
- Introduction to the concept of line equation
- Correlation of line equation in ML terms
- Understanding of correlation and its importance in Linear regression
- Differentiating between the equations of SLR and MLR
- Explanation on the OLS concept
- Re-cap on the topics covered before
- Understanding the importance of AI
- Understanding the reasoning behind the concept of neural networks
- Explanation on the perceptron algorithm
- Introduction to multilayer perceptron
- Understanding the concept of weight calculations
- Brief intro in gradient descent
Tools Covered
Trends in E-commerce Analytics Course
Gartner in its latest research report has noted that India is one of the fastest-growing E-commerce markets and is predicted to grow by 60-70% every year. Data Analytics tools can be regarded for this growth as they have helped companies in analyzing customer behavior and design strategies to drive sales. Here are a few trends that will drive the E-commerce industry in 2022 and why you should invest in E-Commerce Analytics:
AI for cross-selling
AI is advancing rapidly and it has proved as a game changer in upselling and cross-selling. AI can predict consumer behavior and shopping patterns of customers by analyzing their browser history. It can also customize popups and recommend products as per customers' interests.
Green Buying
Consumers are now going towards eco-friendly products that are environmentally safe and sustainable. Consumers are ready to pay higher than the normal amount for eco-friendly products.
Chatbots in Customer Service
Customer service is an integral part of any organization and to provide better service most companies have now opted for chatbots. They perform many tasks as answering FAQs, collecting feedback through surveys, suggesting product recommendations, and informing about sales.
Voice Search
Voice Search has revolutionized the way customers search online and the voice search market is predicted to grow by $4 million in 2023. E-commerce companies can utilize voice search optimization strategies to improve their rank, queries, and keywords.
Virtual Reality in shopping
Virtual Reality is another technical wonder; if used properly by the E-commerce giants will fetch them many profits. By using augmented reality and VR companies can display their products and improve sales.
Data Analytics is the future to drive customer satisfaction and design strategies. E-commerce Analytics will navigate the E-commerce revolution.
How we prepare you
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Get Quiz Questions and Use Cases
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Live Free Webinars
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Resume and LinkedIn Review Sessions
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Lifetime LMS Access
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24/7 Support
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Job Placements in HR Analytics Fields
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Complimentary Courses
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Unlimited Mock Interview and Quiz Session
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Hands-on Experience in Live Projects
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Offline Hiring Events
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+91 9989994319
Certificate
Earn a E-commerce Analytics Course certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Data Science in E-commerce Analytics Course Certificate is your passport to an accelerated career path.
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Alumni Speak
"The training was organised properly, and our instructor was extremely conceptually sound. I enjoyed the interview preparation, and 360DigiTMG is to credit for my successful placement.”
Pavan Satya
Senior Software Engineer
"Although data sciences is a complex field, the course made it seem quite straightforward to me. This course's readings and tests were fantastic. This teacher was really beneficial. This university offers a wealth of information."
Chetan Reddy
Data Scientist
"The course's material and infrastructure are reliable. The majority of the time, they keep an eye on us. They actually assisted me in getting a job. I appreciated their help with placement. Excellent institution.”
Santosh Kumar
Business Intelligence Analyst
"Numerous advantages of the course. Thank you especially to my mentors. It feels wonderful to finally get to work.”
Kadar Nagole
Data Scientist
"Excellent team and a good atmosphere. They truly did lead the way for me right away. My mentors are wonderful. The training materials are top-notch.”
Gowtham R
Data Engineer
"The instructors improved the sessions' interactivity and communicated well. The course has been fantastic.”
Wan Muhamad Taufik
Associate Data Scientist
"The instructors went above and beyond to allay our fears. They assigned us an enormous amount of work, including one very difficult live project. great location for studying.”
Venu Panjarla
AVP Technology
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FAQs for E-commerce Analytics Training Program
If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.
Each classroom session is recorded on video and stored in our Learning Management System AISPRY. You will be assigned a dedicated login to AISPRY. You can access the video sessions from AISPRY.
After you have completed the classroom sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.
We assign mentors to each student in this program. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.
This Certificate is valid lifelong. 360DigiTMG has a pay once repeat many times offer on this course. You pay once for the course and can repeat it many times in the future for free. This helps you adapt to technological changes and software updates in the course of your career.
Jobs in the field of Analytics
The HR department has to act like the bridge between the employer and the employee. One can work for various management positions in an organization like HR manager, Director of HR Training and Development, HR Generalist, Employee Relations Manager, Technical Recruiter, etc.
Salaries for Analytics Experts
An HR analyst may have to wear many hats in an organization wherein he may be responsible to collect data, aggregate data, analyze data, and process data to deliver valuable insights. The average salary of an HR analyst is 4,25,000 lakhs per annum in India.
Analytics Course Projects
The best way to build your knowledge is to work on live projects. There are various projects that one could venture into like Talent acquisition, employee career development, cybersecurity, retention, and compliance or studying the reason for the increased attrition rate in the company.
Role of Open Source Tools in Analytics
Programmers prefer open source tools because it helps them modify or improve upon the code. Many organizations have adopted tools of Analytics in a big way as they help them to analyze and visualize massive sets of Data. In this program, you will be exploring tools like R, RStudio, and Python.
Modes of Training for Analytics Course
The course in India is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of both classroom and online learning. We also support e-learning as part of our curriculum.
Industry Application of Analytics Course
Analytics plays an integral role in making data-driven decisions and boosting ROI. Its applications are used in various fields of statistics, analysis, and employee-related factors like retention, workforce planning, employee development, engagement, and performance.
Companies That Trust Us
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
Student Voices
Sunil Kumar Behera
8 months agoI've reached a major milestone in my Data Analytics internship with 360DigiTMG. With guidance from experienced mentors, they’ve really helped me get closer to reaching my goals. Embrace the valuable knowledge and skills gained and continue leveraging this opportunity to excel in the dynamic field of data analytics.
Balu Malli Reddy
8 months agoI'm Sai Manikanta, delighted to share my internship journey at 360DigiTMG. This internship has been a great opportunity for me to expand my limits and gain new skills. Diverse activities provided profound insights, shaping a promising future. Grateful for this opportunity, I eagerly anticipate forthcoming outcomes.
Manu R
12 months agoThe data analytics program was truly outstanding! The meticulously structured classes and enthusiastic instructors made learning both enjoyable and engaging. With this extensive knowledge at my disposal, I am not only confident but also eager to make significant strides in the field of data analytics.
J Vivek
10 months agoOne of the best institutes for training in Hyderabad. I am done with the Data science and Machine Learning course here. Trainers are highly educational and instructive. Invaluable experience gained through live projects, enhancing technical familiarity. Additional value provided through helpful working sessions further enriches the learning journey.
Kattamuri Mallikarjuna Rao
11 months agoThe teacher and staff are highly skilled at their jobs. They teach in a way that's easy to understand and interesting. They know a lot about the subject, so learning from them is great. The teacher plans everything well and explains hard stuff with lots of examples using Excel.
Mounika Devalamkadi
9 months agoIt was a wonderful experience for me as an intern to work in 360digitmg. This internship had made me become an expert in the field of data analytics which had greatly motivated me and Working with real-time datasets provided invaluable experience, enhancing my skills significantly.
Kanishta Pal
8 months agoIt was an awesome experience at 360Digitmg, offering the best resources and fostering excellent interaction. Working on real-life projects under expert supervision provided invaluable learning opportunities. Overall, it was a highly rewarding learning experience that contributed significantly to my growth and career advancement.
Gani Ganesh
7 months agoI found a great coaching institute in Chennai for data-related courses. I completed a successful data analytics program there. The trainers were skilled and supportive, especially Vijay, who made learning Python easy. Thanks to him and 360DigiTMG. I also learned Data Analytics with SQL, Tableau, and Excel.
Balasubramanian Siddnipalli
9 months ago360DigiTMG institute offers an exceptional learning experience, excelling in data science and machine learning. Despite lacking coding background, tutors ensured effective learning, making concepts easily understandable. Tutorial sessions covered job interview prep and case studies, with Mind maps boosting confidence. Highly recommend this Bangalore institute for data-related courses.
MD Kaif Khan
9 months agoExcited for upcoming internships, confident in my improved skills from the program. Explored new territories and gained invaluable experience. Ready to apply newfound knowledge and continue growing in future opportunities. Grateful for the journey so far, eager for what's ahead.
Rohith Reddy
7 months ago360DigiTMG institute offers one place where the course curriculum is so good and teacher training, equipping students with skills for their dream job. Grateful for the internship experience, including live projects, resume building, presentation practice, and interview preparation sessions. Enhanced confidence for future interviews. Thank you, 360DigiTMG, for the invaluable learning journey.
Janu Reddy
10 months agoThe data analytics with python course in the best coaching centre in Chennai. Finished the course well and worked on practical tasks. This helped me build my professional experience. By participating in interview preparation and project presentation sessions, I realized that I could present myself confidently to an interview.
Sai Abhilash
8 months agoDuring my internship at 360DigiTMG, I gained invaluable experience, expanding my knowledge significantly. The opportunity provided a rich learning environment, fostering personal and professional growth. Grateful for the wonderful experience and the skills acquired, which will undoubtedly shape my future endeavours.
Anji Ranjith
9 months agoGreat institute! Exceptional learning experience, especially in data science and machine learning. Tutors adeptly simplified complex concepts despite my coding limitations. Varied tutorial sessions prepared us for job interviews with insightful case studies. Mind maps boosted confidence. Highly recommend this Bangalore-based institute for data-related courses.
