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Professional Certificate Course in

Customer Analytics Training

Acquire the essential skills of analytics that are needed in the space of customer and product analysis. Learn how to get a 360-degree view of your customers to gain a high impact on the marketing campaigns.
  • Get Trained by Trainers from ISB, IIT & IIM
  • 16 Hours of Interactive Online Sessions
  • 20 Hours of Free Python Programming Videos
  • Job Placement Assistance
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customer analytics course reviews - 360digitmg
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Academic Partners & International Accreditations
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  • Customer Analytics Course with NEF
  • Customer Analytics course with Microsoft

"Numbers always have an important story to tell, the Customer Analytics market is expected to reach $10.5 billion by 2025". There’s an old saying ‘Customer is the King’ that holds ground even today. Customers today are more aware and connected than ever and that’s what makes customer analytics even more critical as it helps to obtain a deeper understanding of customer's insight, buying habits, and lifestyle preferences. Analytics has infiltrated almost every segment of the business industry and its importance is being recognized due to the massive amount of data that is being generated today. Customer Analytics increases customer loyalty, reduces campaign costs, and delivers the right message to the targeted population which is the reason for the increasing importance of real-time and enriched customer analytics. A high focus is also being paid to providing customized solutions to the customers and services like pay as you go are on the rise (SaaS-based solutions)

Customer Analytics

Program Cost

INR 12,000/-

Customer Analytics Course Overview

Data is your undiscovered treasure chest. Mine it and get deep insights into your customers’ preferences and their purchase patterns. From these, you can infer niche customer requirements based on which you can launch a product, service or an add-on feature to propel you ahead of your competitors. Analytics is also the go-to high impact marketing tool today. It can help segment and define your target customers. It enables you to arrive at appropriate messaging to connect with customers across various touchpoints. Understanding, interpreting, and analyzing data can help you arrive at the right strategies – every step of the way. So, start your Customer Analytics journey today with this course in India.

Define Customer Analytics?

Customer analytics is the mainstay for all marketing activities from predictive analytics to data visualization to information handling and segmentation. It is a process to gain insight into customer's behaviour when interacting with your organization that then helps you to respond relevantly and timely to the needs of the customer. Customer analytics gives you the power to make your predictions more accurate regarding the future buying behaviours of your customers, allowing you to deliver relevant offers that attract them rather than alienate them.

Customer Analytics Training Outcomes

In this fast-paced industry where the customer is the king and his demands rule all, keeping up with all those demands is vital for the success of any business. Due to the rising demand for improved customer satisfaction, Customer Analytics facilitates the development of personalized communications and enhances customer experience and loyalty. Customer analytics is also being used to design and execute world-class strategies to anticipate customer's needs, streamline operations, and boost marketing campaigns by promoting analytics-centric culture. By leveraging technologies, such as customer analytics, one can gain a more comprehensive understanding of a consumer’s needs and preferences and also understand the need for transparency in data collection and analysis. This course will provide an overview of the vital areas of customer analytics and their application in the real world. The students will learn how to predict customer behaviour and identify the tools that enable informed business decisions. They will also explore the best practices of using the current data to formulate more effective and successful business strategies and deliver to the expectation of the customer within the given span of time. You’ll also learn to unlock the details of how data is used to explore the market trends and other strategies to create products, and conduct marketing campaigns and gain expertise in converting model-based recommendations into actionable insights. By the end of this course, students will be well versed with

Analyzing new product entry into competitive markets and assessing future growth prospects
Leveraging analytics to design new products
Marketing challenges through analytical techniques
Need for segmentation and precise messaging and targeting
Product positioning that offers effective results and returns
Product pricing that is beneficial to both the customer and you

Block Your Time

custmoer analytics course in india - 360digitmg

16 hours

Live Sessions

custmoer analytics course - 360digitmg

20 hours

Python Programming Videos

Who Should Sign Up?

  • Marketing Managers or Directors
  • Brand Managers
  • Sales Managers or Directors
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Senior Executives
  • Business Owners, etc.

Customer Analytics Course Modules

In this module, you’ll learn what data can do and the various methods for collecting data and analyzing what it means. The students will understand the need for segmentation and the various approaches involved in targeting customers. You will also learn about perceptual mapping and preference mapping which help position new products concerning the existing products. The module also introduces you to Conjoint Analysis which is used to measure the value of a product or service from the customers' point of view. The student will also understand the aspects of budgeting through value extraction by Decision Calculus. The modules are divided into appropriate sections which makes it simple for the students to follow. By the end of this module, you’ll have a crystal-clear understanding of the importance of data collection and analyzing that data to make efficient decisions for your business.

How we prepare you
  • Customer Analytics course with placements
    Additional Assignments of over 60+ hours
  • Customer Analytics course with placements training
    Live Free Webinars
  • Customer Analytics training institute with placements
    Resume and LinkedIn Review Sessions
  • Customer Analytics course with certification
    Lifetime LMS Access
  • Customer Analytics course with USP
    24/7 Support
  • Customer Analytics certification with USP
    Job Placements in Customer Analytics fields
  • best Customer Analytics course with USP
    Complimentary Courses
  • best Customer Analytics course with USP
    Unlimited Mock Interview and Quiz Session
  • best Customer Analytics training with placements
    Hands-on Experience in Live Projects
  • Customer Analytics course
    Offline Hiring Events

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Customer Analytics Course Panel of Coaches

Artificial Intelligence & Deep Learning Course Training -360digitmg

Bharani Kumar Depuru

  • Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
  • Over 18+ years of professional experience
  • Trained over 2,500 professionals from eight countries
  • Corporate clients include Deloitte, Hewlett Packard Enterprise, Amazon, Tech Mahindra, Cummins, Accenture, IBM
  • Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, (DSDM Atern)
  • Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read More >
Artificial Intelligence & Deep Learning Course Training -360digitmg

Sharat Chandra Kumar

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data
  • Trained over 1,500 professional across 12 countries
  • Worked as a Data scientist for 18+ years across several industry domains
  • Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology Infrastructure Library
  • Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, Python, Tableau, Cognos
  • Corporate clients include DuPont, All-Scripts, Girnarsoft (College-, Car-) and many more
Read More >
Artificial Intelligence & Deep Learning Course Training - 360digitmg

Bhargavi Kandukuri

  • Areas of expertise: Business analytics, Quality management, Data visualisation with Tableau, COBOL, CICS, DB2 and JCL
  • Electronics and communications engineer with over 19+ years of industry experience
  • Senior Tableau developer, with experience in analytics solutions development in domains such as retail, clinical and manufacturing
  • Trained over 750+ professionals across the globe in three years
  • Worked with Infosys Technologies, iGate, Patni Global Solutions as technology analyst
Read More >
customer analytics certification course - 360digitmg


Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Customer Analytics Certificate is your passport to an accelerated career path.

Alumni Speak

Pavan Satya

"The training was organised properly, and our instructor was extremely conceptually sound. I enjoyed the interview preparation, and 360DigiTMG is to credit for my successful placement.”

Pavan Satya

Senior Software Engineer

Chetan Reddy

"Although data sciences is a complex field, the course made it seem quite straightforward to me. This course's readings and tests were fantastic. This teacher was really beneficial. This university offers a wealth of information."

Chetan Reddy

Data Scientist

Santosh Kumar

"The course's material and infrastructure are reliable. The majority of the time, they keep an eye on us. They actually assisted me in getting a job. I appreciated their help with placement. Excellent institution.”

Santosh Kumar

Business Intelligence Analyst

Kadar Nagole

"Numerous advantages of the course. Thank you especially to my mentors. It feels wonderful to finally get to work.”

Kadar Nagole

Data Scientist

Gowtham R

"Excellent team and a good atmosphere. They truly did lead the way for me right away. My mentors are wonderful. The training materials are top-notch.”

Gowtham R

Data Engineer

Wan Muhamad Taufik

"The instructors improved the sessions' interactivity and communicated well. The course has been fantastic.”

Wan Muhamad Taufik

Associate Data Scientist

Venu Panjarla

"The instructors went above and beyond to allay our fears. They assigned us an enormous amount of work, including one very difficult live project. great location for studying.”

Venu Panjarla

AVP Technology


Our Alumni Work At

Our Alumni

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FAQs for Customer Analytics

After you have completed the online sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.

There are plenty of jobs available for data professionals. Once you complete the training, assignments and the live projects, we will send your resume to the organisations with whom we have formal agreements on job placements.

We also conduct webinars to help you with your resume and job interviews. We cover all aspects of post-training activities that are required to get a successful placement.

If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.

We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.

No, the cost of the certificate is included in the programme package.

Jobs in the field of Customer Analytics in India

Jobs in the field of Customer Analytics in India

Customer Analytics is a delivery and performance-oriented field that offers great opportunities for those who can deliver. You can work at many managerial positions like Marketing and Customer Analyst, Principal Consultant Analyst, Associate VP Analyst, and Customer Service Advisor to name a few.

Salaries in India for Customer Analytics

Salaries in India for Customer Analytics

By mapping the customer’s journey of orders, complaints, and interactions, an analyst helps troubleshoot customer problems and improves the customer service team that drives the return on investments. In India the salary for a Customer Service Analyst with 0-1 year of experience is Rs 451,135.

Customer Analytics Course Projects in India

Customer Analytics Projects in India

By unveiling valuable trends and patterns from customer's data you can take up projects that will facilitate customer satisfaction and improve their loyalty, using statistical analysis to build a predictive model that will inform you what products are customers likely to buy.

Role of Open Source Tools in Customer Analtyics Course

Role of Open Source Tools in Customer Analytics

A customer analyst provides deep actionable foresight to identify trends and potential opportunities. The various tools in analytics help in analyzing data to study customer behaviour and independently promote business. These tools also help in implementing projects and open many doors for innovation.

Modes of Training for Customer Analytics course with Python

Modes of training for Customer Analytics course

The course in India is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of Interactive Live online learning. We also support e-learning as part of our curriculum.

Industry Application of Customer Analytics Course

Industry Applications of Customer Analytics

Customer Analytics is used to build a precise information strategy to innovative business and architecture in fields of Retail, Banking, Insurance, Marketing, Social media, and many more for expansion of personal communications, marketing programs, and fostering relationships.

Companies That Trust Us

360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.


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