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Home / Analytics Specializations / Retail Analytics Course in India
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Currently, customers are shifting towards e-tail and are equipped with all the required information about their products. It's time for traditional retailers to shift toward digital merchandising to stay ahead of the curve. Many industries are harnessing Retail Analytics to upgrade their marketing strategies based on granular insights. Retail Analytics helps companies to build innovative strategies from historical data, shopping preferences, product choice and can exhibit increased success rates. Retail Analytics is specifically preferred for e-commerce retailers which helps them to build novel strategies to enhance their brand value through digital marketing. As per the reports of Zion Market research, the global Retail Analytics market is estimated to rise with a significant CAGR and generate the highest revenue by 2026. So, there are tremendous opportunities for Retail Analysts in the retail industry.
INR 12,000/-
The Retail Analytics course is designed for individuals who want to foster in the Retail Industry. This course helps students to analyze the data and draw valuable insights by which companies will gain a competitive edge. The Retail Analytics course covers important topics that include RSCA process, Sentiment Analysis, Google Analytics, NLP, Recommendation systems, Deep learning concepts, Text Analysis and Behavioral Analytics of customers. Furthermore, this course helps students to make data-driven decisions and build innovative solutions in the Retail Industry.
360DigiTMG provides the best training in Retail Analytics with a meticulously framed curriculum. The curriculum of the course introduces and explains in detail all the prominent topics and techniques in the Retail Industry. This course will enlighten on topics like the Introduction of Analytics in Retail, Sentiment Analysis, and many more which helps students to derive insights from the data and build new strategies that help companies to escalate the production and generate revenue.
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16 hours
Live Sessions
20 hours
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The Retail Analytics course offered by 360DigiTMG helps students to gain valuable insights and make data-driven decisions. The course curriculum is designed by industry professionals focusing on prime concepts. From this course, students will learn the applications and possibilities of the Retail and Supply chain and also learn about the applications of IoT. Learn the applications of Segmentation and will be able to build strategies from the segregated data. Students will learn how to build recommendation engines for any e-commerce portal. Learn the concepts of the usage of NodeXL and also learn to generate word clouds to perform sentiment analysis to draw meaningful insights using an R programming language. Students will be introduced to learn about how to use linear regression in understanding increasing paid ads performance. Also, you will learn about the various keywords used in contemporary customer analytics. At the end of this topic, you will learn how to keep your customers engaged with the utmost satisfaction. Learn how to address frequently asked questions with the latest information pulled out from the database. Understand how the context can be addressed using NLP concepts, using voice to text and text to voice models. Learn how machines (computers) see an Image or a Video input using Computer Vision. Process the images and videos using CNN to develop AI applications in capturing the customers' purchasing behaviour. Face recognition systems to identify a repeat customer from a new customer. The curriculum includes real-time projects and numerous assignments which helps the students to understand concepts thoroughly. It helps students to gain in-depth knowledge and required skill sets to grab lucrative jobs in the Retail Industry.
Get about, CRISP - ML(Q) the perfect Project Management Methodology used for handling Data Mining projects. Understand the entire process flow including Business Problem definition, Data Collection, Data Cleansing, Feature Engineering, Feature Selection, Model Building, Deployment and Maintenance. Get introduced to the principles of big data and learn about the opportunities being created. Understand about how Data is generation and explosion of data, Innovations in the space of analytics. Learn how to distinguish between data types, Exploratory data analysis, the Various moments of Business decisions and various Graphical techniques. Learn about probability and probability distribution namely Z distribution and Student's t-distribution.
Learn about Hypothesis testing, the many Hypothesis testing Statistics, work with the Null Hypothesis & Alternative hypothesis and Types of hypothesis testing. Interpret the results of Hypothesis test and probabilities of Alpha error, understand Type I and Type II errors. Get introduced to Linear regression, various components of Linear regression viz regression line, Linear regression equation, the concept of Ordinary Least Square. Get introduced to Linear regression analysis, and Linear regression examples
Understand the Linear regression in a multivariate scenario, understand collinearity and how to deal with it. Get introduced to the analysis of Attribute Data, understand the principles of Logistic regression, Binary Logistic regression analysis. Learn about the Multiple Logistic regression, Probability measures, and its interpretation. Get clarity on the confusion matrix and its elements. Get introduced to “Cut off value” estimation using AUC and ROC curve, understand False Positive Rate, False Negative Rate, Sensitivity, Specificity. Gain a birds-eye view to various advanced regression techniques and analysis of count data namely Poisson regression, Negative binomial regression. Learn when to use Poisson regression and negative binomial regression for predicting count data.
At the end of this topic, you will learn about the applications & possibilities in the space of Retail & Supply Chain. You will also learn the possibilities of IoT applications in general and in particular in Retail & Supply Chain. Also, the analytics-driven landscape of digital marketing analytics in the space of Retail is explained in detail.
At the end of this topic, you will learn about the applications of Segmentation. You will learn about the techniques used to measure the similarity between the records. Understand how organizing and managing the entities (Products/Customers) will become so much easier and beneficial. You will learn the strategies that can be applied to segregate the data.
At the end of this topic, you will learn how to build a basic recommendation engine for any eCommerce portal. You will be able to appreciate the various strategies involved in building a recommendation engine to make the organization profitable. It will be a blend of theoretical concepts & usage of R programming to accomplish this practically.
At the end of this topic, you will learn how to ensure the rack placement, slotting fee, marketing & distribution fee. Increase the purchases by offering bundling fees & the discount strategies will be discussed. How to analytically determine the products getting sold together will help strategize the increase in sales. It will be a blend of theoretical concepts & usage of R programming to accomplish this practically.
At the end of this topic, you will learn how to effectively use the travel routes by the logistics firms to ensure that the goods are transported faster. How many warehouses should be placed & at what distance & at what locations to be most profitable? Also, this can be extended to the use of social media to improve brand awareness. It will be a blend of theoretical concepts & usage of NodeXL to accomplish this practically.
At the end of this topic, you will learn how to deal with unstructured textual data. You will be able to generate word clouds & also perform sentiment analysis to draw meaningful insights. You will be able to perform analysis on social media data (Twitter) by extracting the tweets using R. You will be able to extract topics for performing Natural Language Processing. It will be a blend of theoretical concepts & usage of R to accomplish this practically.
At the end of this topic, you will learn how to track the various metrics such as the number of people visiting the website, time spent on each page or product, navigation path followed by user leading to sales. You will learn about how to use linear regression in understanding about increasing paid ads performance. Also, you will learn about the various keywords used in contemporary customer analytics. It will be a blend of theoretical concepts & usage of Google Analytics & R to accomplish this practically.
At the end of this topic, you will learn how to keep your customers engaged with the utmost satisfaction. Learn how to address frequently asked questions with the latest information pulled out from the database. You will learn how revenue increases by the application of Chatbots. Understand how the context can be addressed using NLP concepts, using voice to text and text to voice models.
At the end of this topic, you will learn how to keep the unstructured data using Deep Learning concepts. Learn how machines (computers) see an Image or a Video input using Computer Vision. Process the images and videos using CNN to develop AI applications in capturing the customers' purchasing behavior. Face recognition systems to identify a repeat customer from a new customer.
Many retailers started adopting Retail Analytics immensely as they have realized that they bring significant returns. Here is the curated list of the latest Retail Analytics trends that are going to transform industries in near future. These trends help companies to gain in-depth insights and will replace inefficient data management tools and in-house approaches. Further, these trends will help companies to be more responsive, agile, and build new strategies. Omnichannel experience is one of the latest trends in Retail Analytics. The companies in the retail industry should be able to bridge a gap between online and in-store platforms. The company’s objective should be to enhance the customer shopping experience and manage the availability of the required products. Furthermore, customer-centric models will help the companies to imbibe online platforms to offer the omnichannel experience to their customers. The personalization concept is trending now. Companies are coming up with innovative offers and sales to attract new customers and target specific location customers.
This concept helps companies to retain their customers by engaging them with quizzes, interactive sessions, videos, and apps. Predictive Analytics is one of the key trends in Retail Analytics. By analyzing the historical data, companies can predict the future or unknown events. It will enable companies to enhance their supply chain operations. By predictive analytics, companies can know the climatic conditions, local programs, and other conditions that will affect business. So based on the data they can plan accordingly and release the products. This will reduce inventory, increase the lifetime of the customer, and operations costs. Dynamic Pricing is considered to be the most important trend in Retail Analytics. This model helps companies to design their price structure based on the demand for the products, market, and competitors’ strategies. This will also enable companies to improve customer loyalty and satisfaction. So, there is tremendous scope for Retail Analytics in providing a wide range of opportunities in different sectors.
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Get validation of your advanced skills and knowledge with the Retail Analytics certificate. Join the growing community of developers and data scientists trained on Retail.
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"The training was organised properly, and our instructor was extremely conceptually sound. I enjoyed the interview preparation, and 360DigiTMG is to credit for my successful placement.”
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"Although data sciences is a complex field, the course made it seem quite straightforward to me. This course's readings and tests were fantastic. This teacher was really beneficial. This university offers a wealth of information."
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"Numerous advantages of the course. Thank you especially to my mentors. It feels wonderful to finally get to work.”
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"Excellent team and a good atmosphere. They truly did lead the way for me right away. My mentors are wonderful. The training materials are top-notch.”
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No, one does not need any specific qualification but a background in math or programming will come in handy.
Yes, you will receive a completion certificate from 360DigiTMG and it holds immense value in the market.
Yes, we have our own LMS called AISPRY, it has all the valuable learning material accessible to our students at any time.
Yes, to ensure the concepts are crystal clear to the students we have individual as well as group assignments under the guidance of a mentor who helps students at every stage of the project.
Yes, we have the provision of easy monthly installments where can have to pay a fixed amount every month.
Yes, we provide 100% job assistance and also help you with your resume building and conduct several mock sessions for interview preparations.
Yes, we have online classes to facilitate the needs of students as well as working professionals.
The job roles include Retail Analyst, Business Analyst, Quality Analyst( Retail), Senior Business Analyst, Data Analyst (Retail), and so on.
Many ongoing projects are being carried out with Retail Analytics tools that include Price Optimisation, Powering augmented reality, Customer sentiment Analysis, Inventory management, and many more.
R and Tableau are the most important programming tools to gain in-depth knowledge in Retail Analytics. Many strategies are built leveraging these tools.
360DigiTMG offers training in both modes. Interactive Live sessions with flexible timings. A dedicated team of mentors will guide the students throughout their learning journey.
Every sector relies on the applications of Retail Analytics for its growth and to stay ahead of the curve. Industries like Banking, Textiles, Telecommunications, Manufacturing, Software companies and many more adapt Retail Analytics.
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
Student Voices
4.8
I've reached a major milestone in my Data Analytics internship with 360DigiTMG. With guidance from experienced mentors, they’ve really helped me get closer to reaching my goals. Embrace the valuable knowledge and skills gained and continue leveraging this opportunity to excel in the dynamic field of data analytics.
I'm Sai Manikanta, delighted to share my internship journey at 360DigiTMG. This internship has been a great opportunity for me to expand my limits and gain new skills. Diverse activities provided profound insights, shaping a promising future. Grateful for this opportunity, I eagerly anticipate forthcoming outcomes.
The data analytics program was truly outstanding! The meticulously structured classes and enthusiastic instructors made learning both enjoyable and engaging. With this extensive knowledge at my disposal, I am not only confident but also eager to make significant strides in the field of data analytics.
One of the best institutes for training in Hyderabad. I am done with the Data science and Machine Learning course here. Trainers are highly educational and instructive. Invaluable experience gained through live projects, enhancing technical familiarity. Additional value provided through helpful working sessions further enriches the learning journey.
The teacher and staff are highly skilled at their jobs. They teach in a way that's easy to understand and interesting. They know a lot about the subject, so learning from them is great. The teacher plans everything well and explains hard stuff with lots of examples using Excel.
It was a wonderful experience for me as an intern to work in 360digitmg. This internship had made me become an expert in the field of data analytics which had greatly motivated me and Working with real-time datasets provided invaluable experience, enhancing my skills significantly.
It was an awesome experience at 360Digitmg, offering the best resources and fostering excellent interaction. Working on real-life projects under expert supervision provided invaluable learning opportunities. Overall, it was a highly rewarding learning experience that contributed significantly to my growth and career advancement.
I found a great coaching institute in Chennai for data-related courses. I completed a successful data analytics program there. The trainers were skilled and supportive, especially Vijay, who made learning Python easy. Thanks to him and 360DigiTMG. I also learned Data Analytics with SQL, Tableau, and Excel.
360DigiTMG institute offers an exceptional learning experience, excelling in data science and machine learning. Despite lacking coding background, tutors ensured effective learning, making concepts easily understandable. Tutorial sessions covered job interview prep and case studies, with Mind maps boosting confidence. Highly recommend this Bangalore institute for data-related courses.
Excited for upcoming internships, confident in my improved skills from the program. Explored new territories and gained invaluable experience. Ready to apply newfound knowledge and continue growing in future opportunities. Grateful for the journey so far, eager for what's ahead.
360DigiTMG institute offers one place where the course curriculum is so good and teacher training, equipping students with skills for their dream job. Grateful for the internship experience, including live projects, resume building, presentation practice, and interview preparation sessions. Enhanced confidence for future interviews. Thank you, 360DigiTMG, for the invaluable learning journey.
The data analytics with python course in the best coaching centre in Chennai. Finished the course well and worked on practical tasks. This helped me build my professional experience. By participating in interview preparation and project presentation sessions, I realized that I could present myself confidently to an interview.
During my internship at 360DigiTMG, I gained invaluable experience, expanding my knowledge significantly. The opportunity provided a rich learning environment, fostering personal and professional growth. Grateful for the wonderful experience and the skills acquired, which will undoubtedly shape my future endeavours.
Great institute! Exceptional learning experience, especially in data science and machine learning. Tutors adeptly simplified complex concepts despite my coding limitations. Varied tutorial sessions prepared us for job interviews with insightful case studies. Mind maps boosted confidence. Highly recommend this Bangalore-based institute for data-related courses.
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