Professional Certificate Course in
Customer Analytics Training
- Get Trained by Trainers from ISB, IIT & IIM
- 40 Hours of Intensive Classroom & Online Sessions
- 60+ Hours of Practical Assignments
- 2 Capstone Live Projects
- 100% Job Placement Assurance
Academic Partners & International Accreditations
"Numbers always have an important story to tell, the Customer Analytics market is expected to reach $10.5 billion by 2025." - (Source). There’s an old saying ‘Customer is the King’ that holds ground even today. Customers today are more aware and connected than ever and that’s what makes customer analytics even more critical as it helps to obtain a deeper understanding of customer's insight, buying habits, and lifestyle preferences. Analytics has infiltrated almost every segment of the business industry and its importance is being recognized due to the massive amount of data that is being generated today. Customer Analytics increases customer loyalty, reduces campaign costs, and delivers the right message to the targeted population which is the reason for the increasing importance of real-time and enriched customer analytics. A high focus is also being paid to providing customized solutions to the customers and services like pay as you go are on the rise (SaaS-based solutions)
- Computer Skills
- Basic Mathematical Concepts
- Accounting Basics
Customer Analytics Course Overview
Data is your undiscovered treasure chest. Mine it and get deep insights into your customers’ preferences and their purchase patterns. From these, you can infer niche customer requirements based on which you can launch a product, service or an add-on feature to propel you ahead of your competitors. Analytics is also the go-to high impact marketing tool today. It can help segment and define your target customers. It enables you to arrive at appropriate messaging to connect with customers across various touchpoints. Understanding, interpreting, and analyzing data can help you arrive at the right strategies – every step of the way. So, start your Customer Analytics journey today with this course in India.
Define Customer Analytics?
Customer analytics is the mainstay for all marketing activities from predictive analytics to data visualization to information handling and segmentation. It is a process to gain insight into customer's behaviour when interacting with your organization that then helps you to respond relevantly and timely to the needs of the customer. Customer analytics gives you the power to make your predictions more accurate regarding the future buying behaviours of your customers, allowing you to deliver relevant offers that attract them rather than alienate them.
Customer Analytics Training Outcomes
In this fast-paced industry where the customer is the king and his demands rule all, keeping up with all those demands is vital for the success of any business. Due to the rising demand for improved customer satisfaction, Customer Analytics facilitates the development of personalized communications and enhances customer experience and loyalty. Customer analytics is also being used to design and execute world-class strategies to anticipate customer's needs, streamline operations, and boost marketing campaigns by promoting analytics-centric culture. By leveraging technologies, such as customer analytics, one can gain a more comprehensive understanding of a consumer’s needs and preferences and also understand the need for transparency in data collection and analysis. This course will provide an overview of the vital areas of customer analytics and their application in the real world. The students will learn how to predict customer behaviour and identify the tools that enable informed business decisions. They will also explore the best practices of using the current data to formulate more effective and successful business strategies and deliver to the expectation of the customer within the given span of time. You’ll also learn to unlock the details of how data is used to explore the market trends and other strategies to create products, and conduct marketing campaigns and gain expertise in converting model-based recommendations into actionable insights. By the end of this course, students will be well versed with
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Who Should Sign Up?
- Marketing Managers or Directors
- Brand Managers
- Sales Managers or Directors
- Public Relations (PR) Professionals
- Business Development Managers and Directors
- Senior Operations Managers and Directors
- Senior Executives
- Business Owners, etc.
Customer Analytics Course Modules
In this module, you’ll learn what data can do and the various methods for collecting data and analyzing what it means. The students will understand the need for segmentation and the various approaches involved in targeting customers. You will also learn about perceptual mapping and preference mapping which help position new products concerning the existing products. The module also introduces you to Conjoint Analysis which is used to measure the value of a product or service from the customers' point of view. The student will also understand the aspects of budgeting through value extraction by Decision Calculus. The modules are divided into appropriate sections which makes it simple for the students to follow. By the end of this module, you’ll have a crystal-clear understanding of the importance of data collection and analyzing that data to make efficient decisions for your business.
Trends in the field of Customer Analytics
In the world of marketing, customers play a crucial role as they are the foundation of any business. One of the trends that we are going to see in near future is the growing number of local and regional data privacy regulations which will mean that data will be stored within a specific geography and will only be allowed to have access in accordance with the local laws, customs, and expectations. The rise of intelligence augmentation in analytics can help people make smarter decisions and one of the most immediate applications is sentiment analysis, in which the AI can tell how someone is feeling by analyzing their speech. Companies can leverage this to customer service to find out when a customer is getting upset and can prevent issues that might damage his relationship with the brand. Companies will be able use this behavior data and combine it with their analysis from the customer calls, customer support, and apply that to make more precise predictions about the customer.
At the very beginning of a customer analytics plan, one must keep the result in mind which is selling your brand or service. The mental makeup of a customer plays a significant role in the development of a product or a campaign. You will need to chalk out a mind map of all possible stages starting from the first interaction with the customer, to brand discovery, to post-sales, and what is the scope of repeat purchases. Customers' feedback and consideration also offer companies valuable information that helps in designing effective marketing strategies. Once you have all the information, you need to now collate all the information and compile, organize, and analyze data to define impactful outcomes.
How we prepare you
Additional Assignments of over 60+ hours
Live Free Webinars
Resume and LinkedIn Review Sessions
Lifetime LMS Access
Job Placements in Customer Analytics fields
Unlimited Mock Interview and Quiz Session
Hands-on Experience in Live Projects
Offline Hiring Events
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Customer Analytics Course Panel of Coaches
Bharani Kumar Depuru
- Areas of expertise: Data Analytics, Digital Transformation, Industrial Revolution 4.0.
- Over 14+ years of professional experience.
- Trained over 2,500 professionals from eight countries.
- Corporate clients include Hewlett Packard Enterprise, Computer Science Corporation, Akamai, IBS Software, Litmus7, Personiv, Ebreeze, Alshaya, Synchrony Financials, Deloitte.
- Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, AgilePM (DSDM Atern).
- Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business.
Sharat Chandra Kumar
- Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation.
- Trained over 1,500 professional across 12 countries.
- Worked as a Data Scientist for 14+ years across several industry domains.
- Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology, Infrastructure Library.
- Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, R, RStudio, Python, Tableau, Cognos.
- Corporate clients include DuPont, All-Scripts, Girnarsoft (College-dekho, Car-dekho) and many more.
- Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation.
- Over 20+ years of industry experience in Data Science and Business Intelligence.
- Trained professionals from Fortune 500 companies and students from prestigious colleges.
- Experienced in Cognos, Tableau, Big Data, NoSQL, NewSQL.
- Corporate clients include Time Inc., Hewlett Packard Enterprise, Dell, Metric Fox (Champions Group), TCS and many more.
Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Customer Analytics Certificate is your passport to an accelerated career path.
FAQs for Customer Analytics
After you have completed the classroom sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.
There are plenty of jobs available for data professionals. Once you complete the training, assignments and the live projects, we will send your resume to the organisations with whom we have formal agreements on job placements.
We also conduct webinars to help you with your resume and job interviews. We cover all aspects of post-training activities that are required to get a successful placement.
If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.
We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.
No, the cost of the certificate is included in the programme package.
Jobs in the field of Customer Analytics in India
Customer Analytics is a delivery and performance-oriented field that offers great opportunities for those who can deliver. You can work at many managerial positions like Marketing and Customer Analyst, Principal Consultant Analyst, Associate VP Analyst, and Customer Service Advisor to name a few.
Salaries in India for Customer Analytics
By mapping the customer’s journey of orders, complaints, and interactions, an analyst helps troubleshoot customer problems and improves the customer service team that drives the return on investments. In India the salary for a Customer Service Analyst with 0-1 year of experience is Rs 451,135.
Customer Analytics Projects in India
By unveiling valuable trends and patterns from customer's data you can take up projects that will facilitate customer satisfaction and improve their loyalty, using statistical analysis to build a predictive model that will inform you what products are customers likely to buy.
Role of Open Source Tools in Customer Analytics
A customer analyst provides deep actionable foresight to identify trends and potential opportunities. The various tools in analytics help in analyzing data to study customer behaviour and independently promote business. These tools also help in implementing projects and open many doors for innovation.
Modes of training for Customer Analytics course
The course in India is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of both classroom and online learning. We also support e-learning as part of our curriculum.
Industry Applications of Customer Analytics
Customer Analytics is used to build a precise information strategy to innovative business and architecture in fields of Retail, Banking, Insurance, Marketing, Social media, and many more for expansion of personal communications, marketing programs, and fostering relationships.