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Professional Certificate Course in

Customer Analytics Training

Acquire the essential skills of analytics that are needed in the space of customer and product analysis. Learn how to get a 360-degree view of your customers to gain a high impact on the marketing campaigns.
  • Get Trained by Trainers from ISB, IIT & IIM
  • 40 Hours of Intensive Classroom & Online Sessions
  • 60+ Hours of Practical Assignments
  • 2 Capstone Live Projects
  • 100% Job Placement Assurance
customer analytics course reviews - 360digitmg
543 Reviews
customer analytics course reviews - 360digitmg
3152 Learners
Academic Partners & International Accreditations
  • Customer Analytics course with IBM
  • Customer Analytics course with UTM
  • Customer Analytics course with TUV
  • Customer Analytics course with Panasonic
  • Customer Analytics course with Careerx

"Numbers always have an important story to tell, the Customer Analytics market is expected to reach $10.5 billion by 2025." - (Source). There’s an old saying ‘Customer is the King’ that holds ground even today. Customers today are more aware and connected than ever and that’s what makes customer analytics even more critical as it helps to obtain a deeper understanding of customer's insight, buying habits, and lifestyle preferences. Analytics has infiltrated almost every segment of the business industry and its importance is being recognized due to the massive amount of data that is being generated today. Customer Analytics increases customer loyalty, reduces campaign costs, and delivers the right message to the targeted population which is the reason for the increasing importance of real-time and enriched customer analytics. A high focus is also being paid to providing customized solutions to the customers and services like pay as you go are on the rise (SaaS-based solutions)

Customer Analytics

customer analytics course duration in india - 360digitmg

Total Duration

1 Month

customer analytics course pre-requisites in india - 360digitmg

Prerequisites

  • Computer Skills
  • Basic Mathematical Concepts
  • Accounting Basics

Customer Analytics Course Overview

Data is your undiscovered treasure chest. Mine it and get deep insights into your customers’ preferences and their purchase patterns. From these, you can infer niche customer requirements based on which you can launch a product, service or an add-on feature to propel you ahead of your competitors. Analytics is also the go-to high impact marketing tool today. It can help segment and define your target customers. It enables you to arrive at appropriate messaging to connect with customers across various touchpoints. Understanding, interpreting, and analyzing data can help you arrive at the right strategies – every step of the way. So, start your Customer Analytics journey today with this course in India.

Define Customer Analytics?

Customer analytics is the mainstay for all marketing activities from predictive analytics to data visualization to information handling and segmentation. It is a process to gain insight into customer's behaviour when interacting with your organization that then helps you to respond relevantly and timely to the needs of the customer. Customer analytics gives you the power to make your predictions more accurate regarding the future buying behaviours of your customers, allowing you to deliver relevant offers that attract them rather than alienate them.

Course Details

Customer Analytics Training Outcomes

In this fast-paced industry where the customer is the king and his demands rule all, keeping up with all those demands is vital for the success of any business. Due to the rising demand for improved customer satisfaction, Customer Analytics facilitates the development of personalized communications and enhances customer experience and loyalty. Customer analytics is also being used to design and execute world-class strategies to anticipate customer's needs, streamline operations, and boost marketing campaigns by promoting analytics-centric culture. By leveraging technologies, such as customer analytics, one can gain a more comprehensive understanding of a consumer’s needs and preferences and also understand the need for transparency in data collection and analysis. This course will provide an overview of the vital areas of customer analytics and their application in the real world. The students will learn how to predict customer behaviour and identify the tools that enable informed business decisions. They will also explore the best practices of using the current data to formulate more effective and successful business strategies and deliver to the expectation of the customer within the given span of time. You’ll also learn to unlock the details of how data is used to explore the market trends and other strategies to create products, and conduct marketing campaigns and gain expertise in converting model-based recommendations into actionable insights. By the end of this course, students will be well versed with

Analyzing new product entry into competitive markets and assessing future growth prospects
Leveraging analytics to design new products
Marketing challenges through analytical techniques
Need for segmentation and precise messaging and targeting
Product positioning that offers effective results and returns
Product pricing that is beneficial to both the customer and you
Block Your Time
custmoer analytics course in india - 360digitmg

40 hours

Classroom Sessions

customer analytics course in malaysia - 360digitmg

60 hours

Assignments

customer analytics course in malaysia - 360digitmg

60 hours

Live Projects

Who Should Sign Up?
  • Marketing Managers or Directors
  • Brand Managers
  • Sales Managers or Directors
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Senior Executives
  • Business Owners, etc.

Customer Analytics Course Modules

In this module, you’ll learn what data can do and the various methods for collecting data and analyzing what it means. The students will understand the need for segmentation and the various approaches involved in targeting customers. You will also learn about perceptual mapping and preference mapping which help position new products concerning the existing products. The module also introduces you to Conjoint Analysis which is used to measure the value of a product or service from the customers' point of view. The student will also understand the aspects of budgeting through value extraction by Decision Calculus. The modules are divided into appropriate sections which makes it simple for the students to follow. By the end of this module, you’ll have a crystal-clear understanding of the importance of data collection and analyzing that data to make efficient decisions for your business.

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How we prepare you
  • Customer Analytics course with placements
    Additional Assignments of over 60+ hours
  • Customer Analytics course with placements training
    Live Free Webinars
  • Customer Analytics training institute with placements
    Resume and LinkedIn Review Sessions
  • Customer Analytics course with certification
    Lifetime LMS Access
  • Customer Analytics course with USP
    24/7 Support
  • Customer Analytics certification with USP
    Job Placements in Customer Analytics fields
  • best Customer Analytics course with USP
    Complimentary Courses
  • best Customer Analytics course with USP
    Unlimited Mock Interview and Quiz Session
  • best Customer Analytics training with placements
    Hands-on Experience in Live Projects
  • Customer Analytics course
    Offline Hiring Events
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Customer Analytics Course Panel of Coaches

customer analytics certification trainers - 360digitmg

Bharani Kumar Depuru

  • Areas of expertise: Data Analytics, Digital Transformation, Industrial Revolution 4.0.
  • Over 14+ years of professional experience.
  • Trained over 2,500 professionals from eight countries.
  • Corporate clients include Hewlett Packard Enterprise, Computer Science Corporation, Akamai, IBS Software, Litmus7, Personiv, Ebreeze, Alshaya, Synchrony Financials, Deloitte.
  • Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, AgilePM (DSDM Atern).
  • Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business.
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customer analytics certification trainers - 360digitmg

Sharat Chandra Kumar

  • Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation.
  • Trained over 1,500 professional across 12 countries.
  • Worked as a Data Scientist for 14+ years across several industry domains.
  • Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology, Infrastructure Library.
  • Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, R, RStudio, Python, Tableau, Cognos.
  • Corporate clients include DuPont, All-Scripts, Girnarsoft (College-dekho, Car-dekho) and many more.
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customer analytics certification trainers - 360digitmg

Nitin Mishra

  • Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation.
  • Over 20+ years of industry experience in Data Science and Business Intelligence.
  • Trained professionals from Fortune 500 companies and students from prestigious colleges.
  • Experienced in Cognos, Tableau, Big Data, NoSQL, NewSQL.
  • Corporate clients include Time Inc., Hewlett Packard Enterprise, Dell, Metric Fox (Champions Group), TCS and many more.
Read More >
 
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Certificate

Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Customer Analytics Certificate is your passport to an accelerated career path.

FAQs for Customer Analytics

After you have completed the classroom sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.

There are plenty of jobs available for data professionals. Once you complete the training, assignments and the live projects, we will send your resume to the organisations with whom we have formal agreements on job placements.

We also conduct webinars to help you with your resume and job interviews. We cover all aspects of post-training activities that are required to get a successful placement.

If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.

We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.

No, the cost of the certificate is included in the programme package.

Jobs in the field of Customer Analytics in India

Jobs in the field of Customer Analytics in India

Customer Analytics is a delivery and performance-oriented field that offers great opportunities for those who can deliver. You can work at many managerial positions like Marketing and Customer Analyst, Principal Consultant Analyst, Associate VP Analyst, and Customer Service Advisor to name a few.

Salaries in India for Customer Analytics

Salaries in India for Customer Analytics

By mapping the customer’s journey of orders, complaints, and interactions, an analyst helps troubleshoot customer problems and improves the customer service team that drives the return on investments. In India the salary for a Customer Service Analyst with 0-1 year of experience is Rs 451,135.

Customer Analytics Course Projects in India

Customer Analytics Projects in India

By unveiling valuable trends and patterns from customer's data you can take up projects that will facilitate customer satisfaction and improve their loyalty, using statistical analysis to build a predictive model that will inform you what products are customers likely to buy.

Role of Open Source Tools in Customer Analtyics Course

Role of Open Source Tools in Customer Analytics

A customer analyst provides deep actionable foresight to identify trends and potential opportunities. The various tools in analytics help in analyzing data to study customer behaviour and independently promote business. These tools also help in implementing projects and open many doors for innovation.

Modes of Training for Customer Analytics course with Python

Modes of training for Customer Analytics course

The course in India is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of both classroom and online learning. We also support e-learning as part of our curriculum.

Industry Application of Customer Analytics Course

Industry Applications of Customer Analytics

Customer Analytics is used to build a precise information strategy to innovative business and architecture in fields of Retail, Banking, Insurance, Marketing, Social media, and many more for expansion of personal communications, marketing programs, and fostering relationships.

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