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Marketing Analytics Course Training

Data science and Big Data analytics is bringing about a sea change in Marketing, according to Deloitte research. According to a Drexel University faculty, “the analytics won’t tell you the next big creative idea, it will tell you when the next big creative idea is working”. This pretty much sums up how Machine Learning and Artificial Intelligence are fundamentally transforming the Marketing industry.

On-campus training: 40 hours

Calendar-On-Campus Classes

Marketing Analytics

Marketing analytics Course Duration

Total Duration

1 Month

marketing analytics course pre-requisites

Prerequisites

  • Computer Skills
  • Basic Mathematical Concepts
  • Analytical Mindset

Marketing Analytics Programme Overview

This course will help in turbocharging the market analysis process using data analytics techniques. Marketing professionals want to discern and if possible, forecast how consumers buy products and/or services. Data Science and Artificial Intelligence when paired with cloud-based computing can help marketers micro-target and micro-segment their consumer base with the speed and performance including real-time experimentation. Understanding the STP framework and marketing the product using real-time analytics is at the core of this Marketing Analytics program.

Course Details

Marketing Analytics Learning Outcomes

Learn about marketing domain and its emergence in business strategies
Understand the need for Segmentation and Targeting
Develop a nuanced appreciation for designing products that create value
Product positioning for most effective results and returns
Formulate pricing strategy that drives up profits for firms
Understand the finer areas of market analysis to break into the competitive market with a new product based on future growth
Customer Lifetime Value (CLV) calculation
Perform forecasting to take proactive business decisions
Demand forecasting using customer-base models and statistical approaches

Indian marketing analytics companies have received $ 720 million in funding till date.

Block Your Time

marketing analytics course - 360digitmg

40 hours

Classroom Sessions

marketing analytics course - 360digitmg

60 hours

Assignments &
e-Learning

marketing analytics course - 360digitmg

60 hours

Live Projects

Who Should Sign Up?

  • IT Engineers
  • Data and Analytics Manager
  • Business Analysts
  • Data Engineers
  • Banking and Finance Analysts
  • Marketing Managers
  • Supply Chain Professionals
  • HR Managers
  • Math, Science and Commerce Graduates

Tools Covered

marketing analytics course using r - 360digitmgmarketing analytics course using r studio- 360digitmg

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Limited seats available.

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marketing analytics course modules - 360digitmg

Marketing Analytics Certification Panel of Coaches

marketing analytics trainer - Bharani

Bharani Kumar Depuru

  • Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
  • Over 14+ years of professional experience
  • Trained over 2,500 professionals from eight countries
  • Corporate clients include Hewlett Packard Enterprise, Computer Science Corporation, Akamai, IBS Software, Litmus7, Personiv, Ebreeze, Alshaya, Synchrony Financials, Deloitte
  • Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, AgilePM (DSDM Atern)
  • Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read More >
 
marketing analytics trainer - Sharat

Sharat Chandra Kumar

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data visualisation
  • Trained over 1,500 professional across 12 countries
  • Worked as a Data scientist for 14+ years across several industry domains
  • Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology Infrastructure Library
  • Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, R, RStudio, Python, Tableau, Cognos
  • Corporate clients include DuPont, All-Scripts, Girnarsoft (College-dekho, Car-dekho) and many more
Read More >
 
Marketing analytics trainer - Nithin

Nitin Mishra

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data visualisation
  • Over 20+ years of industry experience in data science and business intelligence
  • Trained professionals from Fortune 500 companies and students at prestigious colleges
  • Experienced in Cognos, Tableau, Big Data, NoSQL, NewSQL
  • Corporate clients include Time Inc., Hewlett Packard Enterprise, Dell, Metric Fox (Champions Group), TCS and many more
Read More >
 
marketing analytics certification course - 360digitmg

Certificate

Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Data Science in Marketing Certificate is your passport to an accelerated career path.

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FAQs for Marketing Analytics Course

This course just assumes some basic computer familiarity and analytical mindset. It definitely helps if the learner has some background in marketing, SQL and Programming languages such as Python and R.

This course is specifically catered to learners intending to either begin or advance their careers in marketing.

Different organisations use different terms for data professionals. You will sometimes find these terms being used interchangeably. Though there are no hard rules that distinguish one from another, you should get the role descriptions clarified before you join an organisation.

With growing demand, there is a scarcity of data science professionals in the market. If you can demonstrate strong knowledge of data science concepts and algorithms, then there is a high chance for you to be able to make a career in this profession.

360DigiTMG provides internship opportunities through Innodatatics, our USA- based consulting partner, for deserving participants to help them gain real-life experience. This greatly helps students to bridge the gap between theory and practical.

There are plenty of jobs available for data professionals. Once you complete the training, assignments and the live projects, we will send your resume to the organisations with whom we have formal agreements on job placements.

We also conduct webinars to help you with your resume and job interviews. We cover all aspects of post-training activities that are required to get a successful placement.

After you have completed the classroom sessions, you will receive assignments through the online Learning Management System that you can access at your convenience. You will need to complete the assignments in order to obtain your data scientist certificate.

You will be attending 40 hours of classroom and/or virtual instructor-led sessions. After completion, you will have access to the Learning Management System for three months for recorded videos and assignments. Also you will have to spend another month after the classroom sessions to complete the live project.

If you miss a class, we will arrange for a recording of the session. You can then access it through the online Learning Management System.

We assign mentors to each student in this programme. Additionally, during the mentorship sessions, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.

No, the cost of the certificate is included in the programme package.

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