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Home / / Advanced Program in Digital Marketing using AI
Certificate Course in
"The digital advertising industry will cross Rs. 50,000 crore mark by 2025 and touch RS.58,500 crore in five years."(Source - Live Mint). Artificial Intelligence is a means of creating a machine that can think, respond, and perform tasks just like humans when Data is fed to it. AI can perform highly technical analysis on deeper data to provide valuable insights and also carry out tasks such as robotics, speech and image recognition, natural language processing and problem-solving, etc. AI can create simulation models and customize the whole buying process with the help of suggestions from interaction with virtual assistants and other machine learning technologies. Many brands today use AI to connect with their customers to recommend products based on their previous purchases, views, and searches. With Marketing Automation changing the digital forefront, it is projected that 43% of economic earnings for 2030 will come from the commercial application of AI solutions that will facilitate more personalized, effective, and smooth customer handling.
Total Duration
2 Months
Prerequisites
Become a Future-Ready Marketer with Advanced Digital Marketing skills. Learn the latest analytics techniques to make data-driven decisions and deliver better results for your organization. The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers’ latest analytics tools. The Digital Marketing course is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics, and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click-through rates and Data Analytics to improve marketing outcomes. What does one mean by Digital Marketing using AI? Digital marketing reaches out to customers through channels like the Internet, mobile devices, social media, search engines, etc. to discover how customers behave compared to traditional marketing. Digital marketing is a broad interactive field that facilities two-way interaction between the company and the customer. There are several digital marketing channels like Website Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Social Media Marketing, Video Marketing, SMS Messaging, etc. With the advent of AI, digital marketing is advancing as it continues to provide better marketing strategies and helpful customer insights. AI is changing the landscape of digital marketing as it can provide data-based decisions quickly and accurately based on the information on potential consumers.
The main difference in the climate of today’s marketplace is that you're going to have to go beyond the traditional ways of doing business and advertising. Smart Business means being aware of what’s going to happen ahead and preparing for inevitable changes so that you can thrive in a changing environment. Analyzing Big data can be a tedious and time-consuming activity given the fact that there is a continuous flow of data from social media, communication, transportation, sensors, and devices. In this course, the students will learn the various techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing and also understand how digital marketing is important for the growth of a business. This course also throws light on the various applications of artificial intelligence in digital marketing and how one can analyze data collected from social media platforms to understand customer sentiments which also save time and resources. Students will also gain insight into how AI is taking over the human role in identifying marketing trends and decoding data to create an effective marketing strategy. Gain insights into the Use Cases of AI and acquire a practical framework on social business strategy, digital transformation, and AI. Students will be able to understand the key challenges affecting the adoption of AI and how to deal with them. Learn to align data management, mobile analytics, and machine learning to predict and improve Click-through rates.
Block Your Time
16 hours
Classroom Sessions
40 hours
Assignments
Live Projects
Who Should Sign Up?
The module on Digital Marketing using AI kick starts with introducing you to the basics of Digital Marketing, Text Mining, and Network Analytics. The students will learn many digital online marketing techniques using AI that allows businesses to make better decisions, implement upgraded marketing strategies, and drive ROI. One can also learn advanced techniques using probability in Google Ad words and digital attribution which helps to analyze customer's buying behavior and factors influencing the buying behavior. The concluding module explains the mobile ecosystem which consists of various devices, software, app store, testing tools, etc. So, enroll for this course in India and take your understanding to the next level and understand how AI is sparking a real renaissance in digital marketing.
Various emerging technologies have shaped the process of digital marketing and increased its effectiveness. One such technology that has redefined Digital marketing in semantic search, predictive marketing, voice search, content curation, and creation is Artificial Intelligence. It has assisted in collecting, processing, and analyzing customer’s data to predict crucial information like what will be his next move or what product will he buy next. 70% of companies will be using artificial intelligence for powering digital profits by 2020. Some of the trends in digital marketing that will be powered by AI will be Predictive Analytics and Forecasting, which will be employed to identify future outcomes like what product would the customer buy and who will be the future customer.
Hyper-Segmentation of the audience allows a deep understanding of the target customer because marketing decisions come down to how well a business knows their target audience. Content Recommendation, this will be another trend that will be powered by AI. This software will be able to predict what type of content your customer engages in, Companies like Netflix and YouTube have been using this AI marketing tactic. Micro-moments & Targeted Timing, this allows marketers to precisely pivot campaigns in real-time to optimize customers experience and engagements. Chatbots, this technology is fast catching up as it allows us to communicate with its users efficiently by handling unlimited inquiries and improving the results of future conversations based on past inquiries. These marketing trends allow us to process and analyze huge amounts of data to improve upon advertising engagements, marketing campaigns, and social interactions with our customers.
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The Advanced Program in Digital Marketing Certificate is your badge of recognition as a full-scale Digital Marketer. Display your certificate and earn appreciation from office colleagues and industry peers.
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"The training was organised properly, and our instructor was extremely conceptually sound. I enjoyed the interview preparation, and 360DigiTMG is to credit for my successful placement.”
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Senior Software Engineer
"Although data sciences is a complex field, the course made it seem quite straightforward to me. This course's readings and tests were fantastic. This teacher was really beneficial. This university offers a wealth of information."
Chetan Reddy
Data Scientist
"The course's material and infrastructure are reliable. The majority of the time, they keep an eye on us. They actually assisted me in getting a job. I appreciated their help with placement. Excellent institution.”
Santosh Kumar
Business Intelligence Analyst
"Numerous advantages of the course. Thank you especially to my mentors. It feels wonderful to finally get to work.”
Kadar Nagole
"Excellent team and a good atmosphere. They truly did lead the way for me right away. My mentors are wonderful. The training materials are top-notch.”
Gowtham R
Data Engineer
"The instructors improved the sessions' interactivity and communicated well. The course has been fantastic.”
Wan Muhamad Taufik
Associate Data Scientist
"The instructors went above and beyond to allay our fears. They assigned us an enormous amount of work, including one very difficult live project. great location for studying.”
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AVP Technology
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And more...
This Digital Marketing Certification programme includes the latest advances in the space of Digital Marketing. It includes Machine Learning and Predictive Modelling for more effective results.
Participants will receive a course completion certificate from AiSPRY, USA, which is a consulting company in the space of emerging technologies.
This Advanced Social Media and Web Analytics training is for 16 hours spread across two days on our campus. However, to make the most of the programme, you should spend an hour a day for the next 15 days to gain sufficient expertise on the subject.
360DigiTMG is the training vertical of AiSPRY, a USA-based IT consulting company with customers across the globe. The curriculum includes use cases from AiSPRY, which are then turned into case studies for the easy understanding of students.
AiSPRY runs projects for customers from various industries, sectors and domains. We add live projects that the company is currently working on to provide participants real-life experience of the concepts taught in class. Participants will be guided through these and suggestions will be provided by industry experts.
All the 360DigiTMG trainers are industry experts. They spend 70 percent of their time on projects and the other 30 percent on delivering trainings. This way they are able to share real-life industry experiences with the programme participants.
If you are in the field of Digital Marketing then the key job titles one can own in this field are Chief Marketing Officers, Digital Marketing Director, Heads of Online Marketing, Product Marketing Managers, PPC / SEO / SEM Marketers, etc.
The digital marketing industry is sizzling with opportunities and one can get attractive packages depending on their skills, experience, and location. A Digital Marketing manager can get a salary in the vicinity of 5,00,000 to 20,00,000 and the average salary of a Social Media Manager is 6,60,000 approximately.
Creating a satisfaction survey for a digital marketing agency, running a campaign to analyze digital marketing Strategies, Using Google Double Click to analyze the launch of a new product are some of the examples of projects in this field.
The various tools in this field help improve marketing efforts, save time and resources, they assist in content marketing, PPC, email marketing, creative design, and more. Examples of some of the tools and frameworks are TensorFlow, Keras, Theano, Scikit-learn, etc.
The course in India is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of both classroom and online learning. We also support e-learning as part of our curriculum.
The digital uprising clubbed with AI has been boosting the impact of marketing and is being adopted largely across sectors such as marketing, healthcare, financial services, retail, automobiles, education, and entertainment.
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
Student Voices
4.8
I've reached a major milestone in my Data Analytics internship with 360DigiTMG. With guidance from experienced mentors, they’ve really helped me get closer to reaching my goals. Embrace the valuable knowledge and skills gained and continue leveraging this opportunity to excel in the dynamic field of data analytics.
I'm Sai Manikanta, delighted to share my internship journey at 360DigiTMG. This internship has been a great opportunity for me to expand my limits and gain new skills. Diverse activities provided profound insights, shaping a promising future. Grateful for this opportunity, I eagerly anticipate forthcoming outcomes.
The data analytics program was truly outstanding! The meticulously structured classes and enthusiastic instructors made learning both enjoyable and engaging. With this extensive knowledge at my disposal, I am not only confident but also eager to make significant strides in the field of data analytics.
One of the best institutes for training in Hyderabad. I am done with the Data science and Machine Learning course here. Trainers are highly educational and instructive. Invaluable experience gained through live projects, enhancing technical familiarity. Additional value provided through helpful working sessions further enriches the learning journey.
The teacher and staff are highly skilled at their jobs. They teach in a way that's easy to understand and interesting. They know a lot about the subject, so learning from them is great. The teacher plans everything well and explains hard stuff with lots of examples using Excel.
It was a wonderful experience for me as an intern to work in 360digitmg. This internship had made me become an expert in the field of data analytics which had greatly motivated me and Working with real-time datasets provided invaluable experience, enhancing my skills significantly.
It was an awesome experience at 360Digitmg, offering the best resources and fostering excellent interaction. Working on real-life projects under expert supervision provided invaluable learning opportunities. Overall, it was a highly rewarding learning experience that contributed significantly to my growth and career advancement.
I found a great coaching institute in Chennai for data-related courses. I completed a successful data analytics program there. The trainers were skilled and supportive, especially Vijay, who made learning Python easy. Thanks to him and 360DigiTMG. I also learned Data Analytics with SQL, Tableau, and Excel.
360DigiTMG institute offers an exceptional learning experience, excelling in data science and machine learning. Despite lacking coding background, tutors ensured effective learning, making concepts easily understandable. Tutorial sessions covered job interview prep and case studies, with Mind maps boosting confidence. Highly recommend this Bangalore institute for data-related courses.
Excited for upcoming internships, confident in my improved skills from the program. Explored new territories and gained invaluable experience. Ready to apply newfound knowledge and continue growing in future opportunities. Grateful for the journey so far, eager for what's ahead.
360DigiTMG institute offers one place where the course curriculum is so good and teacher training, equipping students with skills for their dream job. Grateful for the internship experience, including live projects, resume building, presentation practice, and interview preparation sessions. Enhanced confidence for future interviews. Thank you, 360DigiTMG, for the invaluable learning journey.
The data analytics with python course in the best coaching centre in Chennai. Finished the course well and worked on practical tasks. This helped me build my professional experience. By participating in interview preparation and project presentation sessions, I realized that I could present myself confidently to an interview.
During my internship at 360DigiTMG, I gained invaluable experience, expanding my knowledge significantly. The opportunity provided a rich learning environment, fostering personal and professional growth. Grateful for the wonderful experience and the skills acquired, which will undoubtedly shape my future endeavours.
Great institute! Exceptional learning experience, especially in data science and machine learning. Tutors adeptly simplified complex concepts despite my coding limitations. Varied tutorial sessions prepared us for job interviews with insightful case studies. Mind maps boosted confidence. Highly recommend this Bangalore-based institute for data-related courses.
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