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Certificate Course in

Digital Marketing Course Training in India

Design winning marketing campaigns in the digital realm with our Certification Programme in Digital Marketing.
  • 60 Hours of Intensive Classroom & Online Sessions
  • 10 International Certifications & University Malaysia Certificate
  • 15+ Digital Marketing Must Know Tools Explained
  • 480+ Hours of Free Internship Program
  • Job Placement Assistance
  • Artificial Intelligence in Social Media and Web Analytics included
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digital Marketing course reviews in India - 360digitmg
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Academic Partners & International Accreditations
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  • Digital Marketing Course with NEF

"In India, there will be 1 trillion worth of digital transactions by 2025 with four out of every five transactions being made digitally." - (Source). Today Digital Marketing is an integral aspect of marketing and it works for any business, in any industry regardless of how big or small a company is or what they sell. The demand for digital marketing is on an all-time high and investing in a digital marketing strategy can help an organization grow better. Digital marketing requires a certain skill set to make efficient use of digital technology. Earlier printed brochures, magazines, advertisements on television, and email were effective ways to brand your product or service as there were a fewer number of channels for marketing. But digital marketing, social media, and the internet have changed the approach to marketing completely and has allowed companies and businesses to reach out to a wider audience.

Digital Marketing Training

Program Cost

INR 30,340 21,240/-

Digital Marketing Training Overview

Design winning marketing campaigns in the digital realm with our Certification Program in Digital Marketing. Increase traffic to your website with Search Engine Optimization, maximize your ROI with Google Analytics, and navigate effortlessly through online advertising with Google AdWords and Google Tag Manager. Apprehend the rudiments of Mobile Marketing, Social Media Marketing, Content Marketing, and Affiliate Marketing. This course gives an overview of digital marketing and how to maximize the volume of traffic to your website with Search Engine Optimization. The student has imparted knowledge in PPC Advertisements and Google Ads, Search Ads, Online Display Advertising, Shopping Ads, App installation Ads, Video marketing Ads, and remarketing strategies. Learn to increase your advertising ROI with Google Analytics and manage advertising online with Google AdWords and Google Tag Manager. Marketing on social media is discussed in the modules on Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, YouTube Marketing, and Email Marketing.

What is Digital Marketing?

Marketing is about your relationship with your customers and how well you connect with them. Today any form of marketing that exists online is termed as Digital marketing, it is one of the most powerful aspects of running a business today. Digital Marketing utilizes the Internet and other digital media resources such as search engines, social media, websites, mobile apps, video, images, etc. to connect with current and prospective customers to achieve marketing objectives.

Digital Marketing Certification Learning Outcomes

If you are someone who has a flair for challenging and exciting things then this field is bound to keep you on your toes. This field gives you a chance to work with a variety of people from various backgrounds and with technology around us it gives us an edge in this space. Change is inevitable and with the ever-evolving field of digital marketing, it can be a gruelling task to connect with your customers and increase their awareness towards your brand along with accelerating your revenues. Digital Marketing targets every platform be it the Web, Mobile, iPads or Social media in the context of both their technological footing and delivery mechanisms. International business today needs to engage and manage in a real-time digital environment and needs to leverage digital technologies as a tool to build upon their presence and competitive advantage by adopting the current marketing strategies in the digital market. This course touches upon all the aspects of digital marketing like Search engine optimization (SEO), Pay-per-click advertising (PPC), Web design, Content marketing, and more. The main objective of this course is to identify and explore the role and importance of digital marketing in today’s changing business habitat. It also focuses on how organizations can measure the effectiveness of digital marketing and deliver better content for their campaigns. You will also learn about the key elements involved in designing a marketing strategy. In the tenure of this course, you will learn to

Study user behaviour on the internet and prepare user segmentation schema. Develop segmentation driven campaigns on our website
Be able to deploy Google Adwords using ideal keywords for higher Quality Rank and Ad score
Use online ad platforms to run hyper targets ads
Be proficient in Social Media Marketing and Optimization of Advertisements
Create superior ad content and targeted keywords using Google Adwords and secure a higher rank and ad score for online advertisements. Use Google Adwords to improve your client's business performance
Be able to understand SEO techniques to improve page ranking
Be able to deliver better content for e-mail campaigns and SEO

Block Your Time

digital marketing course in india - 360digitmg

60 Hours

Classroom Sessions

digital marketing course in india - 360digitmg

100 Hours

Assignments

digital marketing course in india - 360digitmg

480 Hours

Internship Program

Who Should Sign Up?

  • Marketing Managers or Directors and Brand Managers
  • Business Development Managers and Directors
  • Senior Executives and Business Owners
  • Sales Managers or Directors, Public Relations (PR) Professionals

Digital Marketing Training Modules

This module is designed with the intent to shape your digital marketing career. The market today has grown in depth and width and there are several aspects to digital marketing that we will be covering in this module. You will be first introduced to what is Digital Marketing, Mindset behind Digital Marketing, and what are the expectations of advertising online. You will learn how to write impactful content in the form of text, how to design creatives as well as make videos. Thereafter, you will be introduced to CMS (Content Management System) and even launch a website using WordPress. You will be involved in generating unique Content for articles & infographics using Canva. Learn the basics of Search Engine Marketing along with Google Ads Creation. This will be followed by an introduction to Email Marketing & Email Service Providers (ESPs) along with the creation of Lists & Flows. You will also gain in-depth knowledge of e-commerce stores with an introduction to eCommerce Platforms, setting up payments, Getting Traffic to the Product Pages, and Crafting Offers. Get to work with 15+ digital marketing tools like Canva, A Hrefs, Moz, Uber Suggest, Hootsuite, Google Ads Manager, and many more.

  • Why Digital Marketing?
  • Traditional versus Digital
  • Mindset behind Digital Marketing?
  • Expectations on when to Advertise Online
  • What is Domain, Hosting & Cpanel
  • Introduction to CMS (Content Management System) and WordPress
  • Installing WordPress and Launching a Website
  • Customisation and Blog Setup
  • Generating Ideas for Articles & Infographics
  • Graphic Designing using Canva
  • Curating Content
  • Generating Unique Content from the Ideas
  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Audits, Tools, Measurements
  • Introduction to Social Media, Facebook Marketing, Content creation for social media
  • Facebook Marketing and Advertising
  • Instagram Marketing
  • Tools for SM Scheduling, Listening & Analytics
  • Basics of Search Engine Marketing & Introduction to Google Ads
  • Google Ads Creation
  • Google Display Network(GDN) & Landing Pages
  • Retargeting & YouTube Ads
  • Web Analytics
  • Understanding and Using Google Analytics Data
  • Collecting actionable data with Google Analytics
  • Navigating Google Analytics Reports
  • Google Tag Manager
  • Introduction to Email Marketing & Email Service Providers (ESPs)
  • Creation of Lists & Flows
  • Advanced Lists & Segmentation
  • Landing Page Optimization
  • Increasing Trustworthiness
  • A/B Testing & Tracking
  • Introduction to Affiliate Marketing
  • Getting Approvals from Networks
  • Getting Traffic to the Offers
  • Online Reputation Management
  • Handling an Online Crisis
  • Negative SEO & Burying in Google
  • Introduction to eCommerce Platforms
  • Setting up the Payments
  • Getting Traffic to the Product Pages
  • Crafting Offers
  • Facebook Blueprint
  • Google Ads
  • Google Video Advertising
  • Google Display Advertising
  • Google Shopping Advertising
  • Google Mobile Advertising
  • Google Search Advertising
  • Google Analytics
  • Microsoft Bing
  • Hubspot Inbound Marketing
  • Canva
  • A Hrefs
  • Moz
  • Uber Suggest
  • HootSuite
  • Facebook Ads Manager
  • Facebook Business Manager
  • Facebook Page Insights
  • Twitter Native Platform
  • Google Ads Manager
  • Google Analytics
  • YouTube Creator Studio
  • Landingi
  • Active Campaign
  • Unbounce

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How we prepare you
  • Digital Marketing course in India with placements
    Additional assignments of over 100+ hours
  • Digital Marketing course in India with placements training
    Live Free Webinars
  • Digital Marketing training institute in India with placements
    Resume and LinkedIn Review Sessions
  • Digital Marketing course in India with certification
    Lifetime LMS Access
  • Digital Marketing course in India with USP
    24/7 support
  • Digital Marketing certification in India with USP
    Job placements in Digital Marketing fields
  • best Digital Marketing course in India with USP
    Complimentary Courses
  • best Digital Marketing course in India with USP
    Unlimited Mock Interview and Quiz Session
  • best Digital Marketing training in India with placements
    Hands-on experience in a live project
  • Digital Marketing course in India with USP
    Offline Hiring Events

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