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Advanced Program in Digital Marketing Using AI

Become a Future-Ready Marketer with Advanced Digital Marketing skills. Learn the latest analytics techniques to make data-driven decisions and deliver better results for your organisation.

On-campus training: 16 hours

Calendar-On-Campus Classes

  • 18th
    December
  • 11:00 AM-1:00 PM
    Timings

Digital Marketing

Total Duration

2 Months

Prerequisites

  • Computer Skills
  • Understanding of the Internet
  • Analytical Mindset

Programme Overview

The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers latest analytics tools. The Digital Marketing course is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click through rates and Data Analytics to improve marketing outcomes.

Course Details

Learning Outcomes

Analyse unstructured data such as social media comments and customer reviews to understand customer sentiments
Decode data to create an effective social media strategy
Use Machine Learning to predict and improve click through rates and through put rates
Understand Mobile Analytics for futuristic marketing

Digital Marketing and Social Media Marketing are among the most in-demand hard skills

(Source: LinkedIn)

Block Your Time

16 hours

Classroom Sessions

32 hours

Assignments &
e-Learning

32 hours

Live Projects

Who Should Sign Up?

  • Marketing managers and Marketing directors
  • Brand managers
  • Sales managers and sales directors
  • Public relations professionals
  • Business development managers and directors
  • Senior operations managers and directors
  • Senior executives
  • Business owners

Tools Covered

Register for a free orientation

Limited seats available.

Book now to avoid disappointment.

Our Panel of Coaches

Bharani Kumar Depuru

  • Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
  • Over 14+ years of professional experience
  • Trained over 2,500 professionals from eight countries
  • Corporate clients include Hewlett Packard Enterprise, Computer Science Corporation, Akamai, IBS Software, Litmus7, Personiv, Ebreeze, Alshaya, Synchrony Financials, Deloitte
  • Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, AgilePM (DSDM Atern)
  • Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read More >
 

Sharat Chandra Kumar

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data visualisation
  • Trained over 1,500 professional across 12 countries
  • Worked as a Data scientist for 14+ years across several industry domains
  • Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology Infrastructure Library
  • Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, R, RStudio, Python, Tableau, Cognos
  • Corporate clients include DuPont, All-Scripts, Girnarsoft (College-dekho, Car-dekho) and many more
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Nitin Mishra

  • Areas of expertise: Data sciences, Machine learning, Business intelligence and Data visualisation
  • Over 20+ years of industry experience in data science and business intelligence
  • Trained professionals from Fortune 500 companies and students at prestigious colleges
  • Experienced in Cognos, Tableau, Big Data, NoSQL, NewSQL
  • Corporate clients include Time Inc., Hewlett Packard Enterprise, Dell, Metric Fox (Champions Group), TCS and many more
Read More >
 

Certificate

The Advanced Program in Digital Marketing Certificate is your badge of recognition as a full-scale Digital Marketer. Display your certificate and earn appreciation from office colleagues and industry peers.

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FAQs

This Digital Marketing Certification programme includes the latest advances in the space of Digital Marketing. It includes Machine Learning and Predictive Modelling for more effective results.

Participants will receive a course completion certificate from Innodatatics, USA, which is a consulting company in the space of emerging technologies.

This Advanced Social Media and Web Analytics training is for 16 hours spread across two days on our campus. However, to make the most of the programme, you should spend an hour a day for the next 15 days to gain sufficient expertise on the subject.

360DigiTMG is the training vertical of Innodatatics, a USA-based IT consulting company with customers across the globe. The curriculum includes use cases from Innodatatics, which are then turned into case studies for the easy understanding of students.

Innodatatics runs projects for customers from various industries, sectors and domains. We add live projects that the company is currently working on to provide participants real-life experience of the concepts taught in class. Participants will be guided through these and suggestions will be provided by industry experts.

All the 360DigiTMG trainers are industry experts. They spend 70 percent of their time on projects and the other 30 percent on delivering trainings. This way they are able to share real-life industry experiences with the programme participants.

Ecosystem Partners

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