Certificate Course in
Advanced Program in Digital Marketing using AI
- 16 Hours of Intensive Classroom & Online Sessions
- 15+ Digital Marketing Must Know Tools Explained
- 40+ Hours of Practical Assignments
- Job Placement Assistance
- Artificial Intelligence in Social Media and Web Analytics included
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2071 Learners
Academic Partners & International Accreditations
"The digital advertising industry will cross Rs. 50,000 crore mark by 2025 and touch RS.58,500 crore in five years."(Source - Live Mint). Artificial Intelligence is a means of creating a machine that can think, respond, and perform tasks just like humans when Data is fed to it. AI can perform highly technical analysis on deeper data to provide valuable insights and also carry out tasks such as robotics, speech and image recognition, natural language processing and problem-solving, etc. AI can create simulation models and customize the whole buying process with the help of suggestions from interaction with virtual assistants and other machine learning technologies. Many brands today use AI to connect with their customers to recommend products based on their previous purchases, views, and searches. With Marketing Automation changing the digital forefront, it is projected that 43% of economic earnings for 2030 will come from the commercial application of AI solutions that will facilitate more personalized, effective, and smooth customer handling.
Digital Marketing
Total Duration
2 Months
Prerequisites
- Computer Skills
- Understanding of the Internet
- Analytical Mindset
Advanced Digital Marketing Training Overview
Become a Future-Ready Marketer with Advanced Digital Marketing skills. Learn the latest analytics techniques to make data-driven decisions and deliver better results for your organization. The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers’ latest analytics tools. The Digital Marketing course is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics, and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click-through rates and Data Analytics to improve marketing outcomes.
What does one mean by Digital Marketing using AI?
Digital marketing reaches out to customers through channels like the Internet, mobile devices, social media, search engines, etc. to discover how customers behave compared to traditional marketing. Digital marketing is a broad interactive field that facilities two-way interaction between the company and the customer. There are several digital marketing channels like Website Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Social Media Marketing, Video Marketing, SMS Messaging, etc. With the advent of AI, digital marketing is advancing as it continues to provide better marketing strategies and helpful customer insights. AI is changing the landscape of digital marketing as it can provide data-based decisions quickly and accurately based on the information on potential consumers.
Advanced Digital Marketing Course Outcomes
The main difference in the climate of today’s marketplace is that you're going to have to go beyond the traditional ways of doing business and advertising. Smart Business means being aware of what’s going to happen ahead and preparing for inevitable changes so that you can thrive in a changing environment. Analyzing Big data can be a tedious and time-consuming activity given the fact that there is a continuous flow of data from social media, communication, transportation, sensors, and devices. In this course, the students will learn the various techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing and also understand how digital marketing is important for the growth of a business. This course also throws light on the various applications of artificial intelligence in digital marketing and how one can analyze data collected from social media platforms to understand customer sentiments which also save time and resources. Students will also gain insight into how AI is taking over the human role in identifying marketing trends and decoding data to create an effective marketing strategy. Gain insights into the Use Cases of AI and acquire a practical framework on social business strategy, digital transformation, and AI. Students will be able to understand the key challenges affecting the adoption of AI and how to deal with them. Learn to align data management, mobile analytics, and machine learning to predict and improve Click-through rates.
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Who Should Sign Up?
- Marketing managers and Marketing directors
- Brand managers
- Sales managers and sales directors
- Public relations professionals
- Business development managers and directors
- Senior operations managers and directors
- Senior executives
- Business owners
Advanced Digital Marketing Program Modules
The module on Digital Marketing using AI kick starts with introducing you to the basics of Digital Marketing, Text Mining, and Network Analytics. The students will learn many digital online marketing techniques using AI that allows businesses to make better decisions, implement upgraded marketing strategies, and drive ROI. One can also learn advanced techniques using probability in Google Ad words and digital attribution which helps to analyze customer's buying behavior and factors influencing the buying behavior. The concluding module explains the mobile ecosystem which consists of various devices, software, app store, testing tools, etc. So, enroll for this course in India and take your understanding to the next level and understand how AI is sparking a real renaissance in digital marketing.
Trends in Digital marketing using AI
Various emerging technologies have shaped the process of digital marketing and increased its effectiveness. One such technology that has redefined Digital marketing in semantic search, predictive marketing, voice search, content curation, and creation is Artificial Intelligence. It has assisted in collecting, processing, and analyzing customer’s data to predict crucial information like what will be his next move or what product will he buy next. 70% of companies will be using artificial intelligence for powering digital profits by 2020. Some of the trends in digital marketing that will be powered by AI will be Predictive Analytics and Forecasting, which will be employed to identify future outcomes like what product would the customer buy and who will be the future customer.
Hyper-Segmentation of the audience allows a deep understanding of the target customer because marketing decisions come down to how well a business knows their target audience. Content Recommendation, this will be another trend that will be powered by AI. This software will be able to predict what type of content your customer engages in, Companies like Netflix and YouTube have been using this AI marketing tactic. Micro-moments & Targeted Timing, this allows marketers to precisely pivot campaigns in real-time to optimize customers experience and engagements. Chatbots, this technology is fast catching up as it allows us to communicate with its users efficiently by handling unlimited inquiries and improving the results of future conversations based on past inquiries. These marketing trends allow us to process and analyze huge amounts of data to improve upon advertising engagements, marketing campaigns, and social interactions with our customers.
How we prepare you
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Additional Assignments of over 40+ hours
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Live Free Webinars
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Resume and LinkedIn Review Sessions
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Lifetime LMS Access
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24/7 Support
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Job Placements in Advance Program in Digital Marketing using AI fields
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Complimentary Courses
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Unlimited Mock Interview and Quiz Session
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Hands-on Experience in Live Projects
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Offline Hiring Events
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