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Home / / Search Engine Optimization (SEO) Training
Certificate Course in
"In India, the average salary of an SEO analyst or expert is Rs. 3 to 7 lakhs per annum." - (Source). SEO is one of the promising careers which has tremendous potential. There is a huge demand for SEO professionals because companies need web traffic for their successful growth through digital campaigns. The traffic driven to the website indicates the importance of SEO. According to Conductor in 2014, 64% of all web traffic comes from organic search, 2% from social, 6% from paid search, 12% direct, and 15% from other referral sources. Google accounts for global organic search traffic. SEOs need to understand that links and traditional search results do not carry much weightage for the organic campaign. The need of the hour is to learn about the technical strategies, entities or semantic connectivity to be a potential SEO professional.
Total Duration
3 Months
Prerequisites
The preliminary modules of this course deal with the evolution of SEO, SERPs, and their classification. Knowledge of SERP analysis and its application of keyword research is imparted. This course provides in-depth coverage of keyword theory and research, website analysis, and conversion optimization. The benefits of an SEO audit, search engine commands, domain information, and domain canonicalization are dealt with. The course emphasizes on-page SEO, off-page SEO, local SEO, and Technical SEO Strategy. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The usage of online reputation management tools like Google Alerts in SEO is detailed. What is Search Engine Optimization? Search engine optimization is the tactic of optimizing the content of the website to be ranked higher in Google or other search engines. To rank high in search engines we need to produce relevant and genuine content so that the people discover what they are looking for. Ranking high escalates potential traffic to a website. Before going further you need to get exposed to terminology like organic search traffic, paid per click, etc. In search engines like Google, the result page will display paid ads at the top and websites below to it, this is referred to as “organic search traffic”. Pay per click is referred to as search engine marketing (SEM). SEO is effectively used to build a feasible online business. Qualitative and quantitative analysis plays a major role in SEO strategy. Essential strategies required for the SEOs to be in the appropriate path are the usage of the right tools for keyword research and tracking user behaviour.
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-career shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
Block Your Time
16 hours
Classroom Sessions
40 hours
Assignments
Who Should Sign Up?
In this training course, you will learn and understand the SEO techniques and will be able to apply for the optimization of sites. Students will know about the modules like Keyword research, it is the fundamental of SEO, where the new content can be created by applying keywords. Then Content marketing comes into play. Premium content always attracts visitors and links. Link building is another module as it is one of the factors for ranking. This will attract links from other websites. Apart from this, students will be exposed to other modules like On-page optimization, Site Architecture Optimization, and Semantic markup. By learning these current and important modules students will be able to use them for optimization of websites and attract organic traffic. These kinds of modules can be used in any kind of business. By honing the skills students can start their own business and be entrepreneurs.
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-careerr shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
SEO is gaining popularity year by year. The upcoming trends you are going to notice are Voice Search Optimization (VSEO), by 2024 voice-based smart speaker market will be worth $30 billion. Video marketing will be one of the key digital marketing trends. Switch from Desktop to Mobiles, Google is ranking websites on their mobile version. The benefits of Artificial intelligence will be potentially used in SEO. The recent development of artificial learning is the evolution of BERT (Bidirectional Transformers for Language Understanding). It is used for Natural language processing by neural network-based techniques from Google. This is related to the fundamentals of how people search. Another kicking trend is the optimization of images, now people need to start marking and adding data or information to the images. The other impressive trend is Entity popularity and Entity engagement. This will be useful for Local SEO, as the authority of business is based upon it and Google will rank higher based on local search results. Tidings published that Engagement will be an essential factor for local SEO in 2020.
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Earn a certificate in Search Engine Optimization and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market and get recognized in your workplace.
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Digital Marketing or Internet Marketing is marketing which is done using the internet as a medium. Marketing on digital platforms can be performed in may ways. We train students in the modules such as SEO, Google Analytics, Google Ads, SMM, Email Marketing, ORM as part of our Digital Marketing courses.
If you are a freelancer then Digital Marketing is the best career oppurtunity you can pursue. The demand in the market today is growing like never before. This course will prepare you to take the challenge and grab new consulting opportunities in the space of Digital Marketing.
To increase the popularity and ROI of a website SEO (Search Engine Optimization) is of vital importance.
SEO plays a pivotal role in increasing the traffic to the site, which eventually leads to more enquiries/orders/leads and more profits.
Yes. We provide certificates on successful completion of the SEO course.
Anyone can build their career in SEO and Digital Marketing. Graduates, students, Business persons, and anyone who has a basic knowledge of computers can take admission to this course.
Yes.We provide job assistance to our students. We assist the students all the way in their journey to embark on a fruitful career.
We hand hold our students at each stage of their learning curve. We provide internships to students who complete their course and clear their assessments. The internships help students get first hand exposure to real-world challenges.
We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.
No. The cost of the certificate is included in the programme package.
There is a great demand for SEO in India as many businesses are aware of the importance of driving traffic to their website. The profiles after completing the SEO program are SEO Analyst, Business Marketing Consultant, SEO Manager, Content Marketer, Marketing Analyst, Digital Marketer. You can work as a freelancer, you can work while you are studying any degree.
For SEO analysts the average salary would be up to Rs.6 lakhs per annum, it might increase with experience and for SEO Manager the salary will be Rs.11 lakhs per annum, at entry-level the average salary is Rs.4.45 lakhs.
SEO Analyst or SEO Manager will be resourceful for the projects like to boost a page, modify page templates, reduce duplicate content, modify title tags for a business like Real estate, Health care services, Online services provider, etc
There are many tools and software that SEOs should be technically familiar with. The top tools are Google Search Console, Backlink Analysis tool, Google Ads keyword planner, SEO platforms like Moz, BrightEdge, Linkdex. Other tools are Ahref, SEMrush, Woorank many more. By the end of the training program, you will be able to use these tools efficiently in your work.
The SEO training program with Certification is designed for freshers to professionals. Individual attention, 24/7 mentorship, access to a recorded version of sessions, real-time projects will make the students gain significant knowledge on the domain. 360DigiTMG delivers both classroom sessions and online sessions with a dedicated team of trainers and mentors.
SEO is an effective tool for every industry to market its products and services. Industries like Real estate, Online service providers, Medical practices, Restaurants, Business located in multiple places, Pet care will rely on better SEO to be beneficial to others.
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
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I've reached a major milestone in my Data Analytics internship with 360DigiTMG. With guidance from experienced mentors, they’ve really helped me get closer to reaching my goals. Embrace the valuable knowledge and skills gained and continue leveraging this opportunity to excel in the dynamic field of data analytics.
I'm Sai Manikanta, delighted to share my internship journey at 360DigiTMG. This internship has been a great opportunity for me to expand my limits and gain new skills. Diverse activities provided profound insights, shaping a promising future. Grateful for this opportunity, I eagerly anticipate forthcoming outcomes.
The data analytics program was truly outstanding! The meticulously structured classes and enthusiastic instructors made learning both enjoyable and engaging. With this extensive knowledge at my disposal, I am not only confident but also eager to make significant strides in the field of data analytics.
One of the best institutes for training in Hyderabad. I am done with the Data science and Machine Learning course here. Trainers are highly educational and instructive. Invaluable experience gained through live projects, enhancing technical familiarity. Additional value provided through helpful working sessions further enriches the learning journey.
The teacher and staff are highly skilled at their jobs. They teach in a way that's easy to understand and interesting. They know a lot about the subject, so learning from them is great. The teacher plans everything well and explains hard stuff with lots of examples using Excel.
It was a wonderful experience for me as an intern to work in 360digitmg. This internship had made me become an expert in the field of data analytics which had greatly motivated me and Working with real-time datasets provided invaluable experience, enhancing my skills significantly.
It was an awesome experience at 360Digitmg, offering the best resources and fostering excellent interaction. Working on real-life projects under expert supervision provided invaluable learning opportunities. Overall, it was a highly rewarding learning experience that contributed significantly to my growth and career advancement.
I found a great coaching institute in Chennai for data-related courses. I completed a successful data analytics program there. The trainers were skilled and supportive, especially Vijay, who made learning Python easy. Thanks to him and 360DigiTMG. I also learned Data Analytics with SQL, Tableau, and Excel.
360DigiTMG institute offers an exceptional learning experience, excelling in data science and machine learning. Despite lacking coding background, tutors ensured effective learning, making concepts easily understandable. Tutorial sessions covered job interview prep and case studies, with Mind maps boosting confidence. Highly recommend this Bangalore institute for data-related courses.
Excited for upcoming internships, confident in my improved skills from the program. Explored new territories and gained invaluable experience. Ready to apply newfound knowledge and continue growing in future opportunities. Grateful for the journey so far, eager for what's ahead.
360DigiTMG institute offers one place where the course curriculum is so good and teacher training, equipping students with skills for their dream job. Grateful for the internship experience, including live projects, resume building, presentation practice, and interview preparation sessions. Enhanced confidence for future interviews. Thank you, 360DigiTMG, for the invaluable learning journey.
The data analytics with python course in the best coaching centre in Chennai. Finished the course well and worked on practical tasks. This helped me build my professional experience. By participating in interview preparation and project presentation sessions, I realized that I could present myself confidently to an interview.
During my internship at 360DigiTMG, I gained invaluable experience, expanding my knowledge significantly. The opportunity provided a rich learning environment, fostering personal and professional growth. Grateful for the wonderful experience and the skills acquired, which will undoubtedly shape my future endeavours.
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