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Certificate Course in

Search Engine Optimization (SEO) Training

Increase organic traffic to your website with the aid of our Certification Program in Search Engine Optimization. Analyze SERPs to boost your keyword search.
  • 16 Hours of Intensive Classroom & Online Sessions
  • 40+ Hours of Practical Assignments
  • 100% Free Internship Program
  • Job Placement Assistance
Search Engine Optimisation course reviews - 360digitmg
398 Reviews
Search Engine Optimisation course reviews - 360digitmg
3632 Learners
Academic Partners & International Accreditations
  • Search Engine Optimisation course with Microsoft
  • Search Engine Optimisation course with NASSCOM certificate
  • Search Engine Optimisation course with INNODATATICS certificate
  • Search Engine Optimisation course with TUV
  • Search Engine Optimisation course with SUNY
  • Search Engine Optimisation course with NEF

"In India, the average salary of an SEO analyst or expert is Rs. 3 to 7 lakhs per annum." - (Source). SEO is one of the promising careers which has tremendous potential. There is a huge demand for SEO professionals because companies need web traffic for their successful growth through digital campaigns. The traffic driven to the website indicates the importance of SEO. According to Conductor in 2014, 64% of all web traffic comes from organic search, 2% from social, 6% from paid search, 12% direct, and 15% from other referral sources. Google accounts for global organic search traffic. SEOs need to understand that links and traditional search results do not carry much weightage for the organic campaign. The need of the hour is to learn about the technical strategies, entities or semantic connectivity to be a potential SEO professional.

Search Engine Optimization

seo course training duration - 360digitmg

Total Duration

3 Months

seo course training pre-requisite - 360digitmg

Prerequisites

  • Computer Skills

SEO Course Programme Overview

The preliminary modules of this course deal with the evolution of SEO, SERPs, and their classification. Knowledge of SERP analysis and its application of keyword research is imparted. This course provides in-depth coverage of keyword theory and research, website analysis, and conversion optimization. The benefits of an SEO audit, search engine commands, domain information, and domain canonicalization are dealt with. The course emphasizes on-page SEO, off-page SEO, local SEO, and Technical SEO Strategy. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The usage of online reputation management tools like Google Alerts in SEO is detailed.

What is Search Engine Optimization?

Search engine optimization is the tactic of optimizing the content of the website to be ranked higher in Google or other search engines. To rank high in search engines we need to produce relevant and genuine content so that the people discover what they are looking for. Ranking high escalates potential traffic to a website. Before going further you need to get exposed to terminology like organic search traffic, paid per click, etc. In search engines like Google, the result page will display paid ads at the top and websites below to it, this is referred to as “organic search traffic”. Pay per click is referred to as search engine marketing (SEM). SEO is effectively used to build a feasible online business. Qualitative and quantitative analysis plays a major role in SEO strategy. Essential strategies required for the SEOs to be in the appropriate path are the usage of the right tools for keyword research and tracking user behaviour.

SEO Course Learning Outcomes

Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-career shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.

How search takes place in the Search engines
The essence of the Keywords in SEO
How to discover Keywords with brainstorming and through planners
Unearth the ground-breaking SEO strategies
How to blend On-page and Off-page techniques
Unleashing the power of the content
Using social signals to drive the crawlers and improve the traffic
Powerful Link building strategies
How to rank in the top of SERPs in Google

Block Your Time

seo course training - 360digitmg

16 hours

Classroom Sessions

seo course training in india - 360digitmg

40 hours

Assignments

Who Should Sign Up?

  • Beginners with SEO knowledge
  • Intermediate Digital Marketers looking to enhance their skill set
  • Individuals who are willing to make Online money

Search Engine Optimization Modules

In this training course, you will learn and understand the SEO techniques and will be able to apply for the optimization of sites. Students will know about the modules like Keyword research, it is the fundamental of SEO, where the new content can be created by applying keywords. Then Content marketing comes into play. Premium content always attracts visitors and links. Link building is another module as it is one of the factors for ranking. This will attract links from other websites. Apart from this, students will be exposed to other modules like On-page optimization, Site Architecture Optimization, and Semantic markup. By learning these current and important modules students will be able to use them for optimization of websites and attract organic traffic. These kinds of modules can be used in any kind of business. By honing the skills students can start their own business and be entrepreneurs.

How we prepare you
  • Search Engine Optimisation course with placements
    Additional Assignments of over 40+ hours
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    Live Free Webinars
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    Resume and LinkedIn Review Sessions
  • Search Engine Optimisation course with certification
    Lifetime LMS Access
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    24/7 Support
  • Search Engine Optimisation certification with USP
    Job Placements in Search Engine Optimisation fields
  • best Search Engine Optimisation course with USP
    Complimentary Courses
  • best Search Engine Optimisation course with USP
    Unlimited Mock Interview and Quiz Session
  • best Search Engine Optimisation training with placements
    Hands-on Experience in Live Projects
  • Search Engine Optimisation course
    Offline Hiring Events

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