Certificate Course in
Search Engine Optimization (SEO) Training
- 16 Hours of Intensive Classroom & Online Sessions
- 40+ Hours of Practical Assignments
- 100% Free Internship Program
- Job Placement Assistance
Academic Partners & International Accreditations
"In India, the average salary of an SEO analyst or expert is Rs. 3 to 7 lakhs per annum." - (Source). SEO is one of the promising careers which has tremendous potential. There is a huge demand for SEO professionals because companies need web traffic for their successful growth through digital campaigns. The traffic driven to the website indicates the importance of SEO. According to Conductor in 2014, 64% of all web traffic comes from organic search, 2% from social, 6% from paid search, 12% direct, and 15% from other referral sources. Google accounts for global organic search traffic. SEOs need to understand that links and traditional search results do not carry much weightage for the organic campaign. The need of the hour is to learn about the technical strategies, entities or semantic connectivity to be a potential SEO professional.
Search Engine Optimization
- Computer Skills
SEO Course Programme Overview
The preliminary modules of this course deal with the evolution of SEO, SERPs, and their classification. Knowledge of SERP analysis and its application of keyword research is imparted. This course provides in-depth coverage of keyword theory and research, website analysis, and conversion optimization. The benefits of an SEO audit, search engine commands, domain information, and domain canonicalization are dealt with. The course emphasizes on-page SEO, off-page SEO, local SEO, and Technical SEO Strategy. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The usage of online reputation management tools like Google Alerts in SEO is detailed.
What is Search Engine Optimization?
Search engine optimization is the tactic of optimizing the content of the website to be ranked higher in Google or other search engines. To rank high in search engines we need to produce relevant and genuine content so that the people discover what they are looking for. Ranking high escalates potential traffic to a website. Before going further you need to get exposed to terminology like organic search traffic, paid per click, etc. In search engines like Google, the result page will display paid ads at the top and websites below to it, this is referred to as “organic search traffic”. Pay per click is referred to as search engine marketing (SEM). SEO is effectively used to build a feasible online business. Qualitative and quantitative analysis plays a major role in SEO strategy. Essential strategies required for the SEOs to be in the appropriate path are the usage of the right tools for keyword research and tracking user behaviour.
SEO Course Learning Outcomes
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-career shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
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Who Should Sign Up?
- Beginners with SEO knowledge
- Intermediate Digital Marketers looking to enhance their skill set
- Individuals who are willing to make Online money
Search Engine Optimization Modules
In this training course, you will learn and understand the SEO techniques and will be able to apply for the optimization of sites. Students will know about the modules like Keyword research, it is the fundamental of SEO, where the new content can be created by applying keywords. Then Content marketing comes into play. Premium content always attracts visitors and links. Link building is another module as it is one of the factors for ranking. This will attract links from other websites. Apart from this, students will be exposed to other modules like On-page optimization, Site Architecture Optimization, and Semantic markup. By learning these current and important modules students will be able to use them for optimization of websites and attract organic traffic. These kinds of modules can be used in any kind of business. By honing the skills students can start their own business and be entrepreneurs.
Trends in Search Engine Optimisation in India
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-careerr shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
SEO is gaining popularity year by year. The upcoming trends you are going to notice are Voice Search Optimization (VSEO), by 2024 voice-based smart speaker market will be worth $30 billion. Video marketing will be one of the key digital marketing trends. Switch from Desktop to Mobiles, Google is ranking websites on their mobile version. The benefits of Artificial intelligence will be potentially used in SEO. The recent development of artificial learning is the evolution of BERT (Bidirectional Transformers for Language Understanding). It is used for Natural language processing by neural network-based techniques from Google. This is related to the fundamentals of how people search. Another kicking trend is the optimization of images, now people need to start marking and adding data or information to the images. The other impressive trend is Entity popularity and Entity engagement. This will be useful for Local SEO, as the authority of business is based upon it and Google will rank higher based on local search results. Tidings published that Engagement will be an essential factor for local SEO in 2020.
How we prepare you
- Additional Assignments of over 40+ hours
- Live Free Webinars
- Resume and LinkedIn Review Sessions
- Lifetime LMS Access
- 24/7 Support
- Job Placements in Search Engine Optimisation fields
- Complimentary Courses
- Unlimited Mock Interview and Quiz Session
- Hands-on Experience in Live Projects
- Offline Hiring Events
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