Certificate Course in
Search Engine Optimization (SEO) Training
- 16 Hours of Intensive Classroom & Online Sessions
- 40+ Hours of Practical Assignments
- 100% Free Internship Program
- Receive Certificate from Top University - UTM, Malaysia
- 100% Job Placement Assurance
Academic Partners & International Accreditations
"In India, the average salary of an SEO analyst or expert is Rs. 3 to 7 lakhs per annum." - (Source). SEO is one of the promising careers which has tremendous potential. There is a huge demand for SEO professionals because companies need web traffic for their successful growth through digital campaigns. The traffic driven to the website indicates the importance of SEO. According to Conductor in 2014, 64% of all web traffic comes from organic search, 2% from social, 6% from paid search, 12% direct, and 15% from other referral sources. Google accounts for global organic search traffic. SEOs need to understand that links and traditional search results do not carry much weightage for the organic campaign. The need of the hour is to learn about the technical strategies, entities or semantic connectivity to be a potential SEO professional.
Search Engine Optimization
- Computer Skills
SEO Course Programme Overview
The preliminary modules of this course deal with the evolution of SEO, SERPs, and their classification. Knowledge of SERP analysis and its application of keyword research is imparted. This course provides in-depth coverage of keyword theory and research, website analysis, and conversion optimization. The benefits of an SEO audit, search engine commands, domain information, and domain canonicalization are dealt with. The course emphasizes on-page SEO, off-page SEO, local SEO, and Technical SEO Strategy. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The usage of online reputation management tools like Google Alerts in SEO is detailed.
What is Search Engine Optimization?
Search engine optimization is the tactic of optimizing the content of the website to be ranked higher in Google or other search engines. To rank high in search engines we need to produce relevant and genuine content so that the people discover what they are looking for. Ranking high escalates potential traffic to a website. Before going further you need to get exposed to terminology like organic search traffic, paid per click, etc. In search engines like Google, the result page will display paid ads at the top and websites below to it, this is referred to as “organic search traffic”. Pay per click is referred to as search engine marketing (SEM). SEO is effectively used to build a feasible online business. Qualitative and quantitative analysis plays a major role in SEO strategy. Essential strategies required for the SEOs to be in the appropriate path are the usage of the right tools for keyword research and tracking user behaviour.
SEO Course Learning Outcomes
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-career shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
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Who Should Sign Up?
- Beginners with SEO knowledge
- Intermediate Digital Marketers looking to enhance their skill set
- Individuals who are willing to make Online money
Search Engine Optimization Modules
In this training course, you will learn and understand the SEO techniques and will be able to apply for the optimization of sites. Students will know about the modules like Keyword research, it is the fundamental of SEO, where the new content can be created by applying keywords. Then Content marketing comes into play. Premium content always attracts visitors and links. Link building is another module as it is one of the factors for ranking. This will attract links from other websites. Apart from this, students will be exposed to other modules like On-page optimization, Site Architecture Optimization, and Semantic markup. By learning these current and important modules students will be able to use them for optimization of websites and attract organic traffic. These kinds of modules can be used in any kind of business. By honing the skills students can start their own business and be entrepreneurs.
Trends in Search Engine Optimisation in India
Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. This course will appeal to professionals interested in a mid-careerr shift to digital marketing or to owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.
SEO is gaining popularity year by year. The upcoming trends you are going to notice are Voice Search Optimization (VSEO), by 2024 voice-based smart speaker market will be worth $30 billion. Video marketing will be one of the key digital marketing trends. Switch from Desktop to Mobiles, Google is ranking websites on their mobile version. The benefits of Artificial intelligence will be potentially used in SEO. The recent development of artificial learning is the evolution of BERT (Bidirectional Transformers for Language Understanding). It is used for Natural language processing by neural network-based techniques from Google. This is related to the fundamentals of how people search. Another kicking trend is the optimization of images, now people need to start marking and adding data or information to the images. The other impressive trend is Entity popularity and Entity engagement. This will be useful for Local SEO, as the authority of business is based upon it and Google will rank higher based on local search results. Tidings published that Engagement will be an essential factor for local SEO in 2020.
How we prepare you
Additional Assignments of over 40+ hours
Live Free Webinars
Resume and LinkedIn Review Sessions
Lifetime LMS Access
Job Placements in Search Engine Optimisation fields
Unlimited Mock Interview and Quiz Session
Hands-on Experience in Live Projects
Offline Hiring Events
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SEO Course Panel of Coaches
Bharani Kumar Depuru
- Areas of expertise: Data Analytics, Digital Transformation, Industrial Revolution 4.0
- Over 14+ years of professional experience
- Trained over 2,500 professionals from eight countries
- Corporate clients include Hewlett Packard Enterprise, Computer Science Corporation, Akamai, IBS Software, Litmus7, Personiv, Ebreeze, Alshaya, Synchrony Financials, Deloitte
- Professional certifications - PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, AgilePM (DSDM Atern)
- Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Sharat Chandra Kumar
- Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation
- Trained over 1,500 professional across 12 countries
- Worked as a Data Scientist for 14+ years across several industry domains
- Professional certifications: Lean Six Sigma Green and Black Belt, Information Technology, Infrastructure Library
- Experienced in Big Data Hadoop, Spark, NoSQL, NewSQL, MongoDB, R, RStudio, Python, Tableau, Cognos
- Corporate clients include DuPont, All-Scripts, Girnarsoft (College-dekho, Car-dekho) and many more
- Areas of expertise: Data Science, Machine Learning, Business Intelligence and Data Visualisation
- Over 20+ years of industry experience in Data Science and Business Intelligence
- Trained professionals from Fortune 500 companies and students from prestigious colleges
- Experienced in Cognos, Tableau, Big Data, NoSQL, NewSQL
- Corporate clients include Time Inc., Hewlett Packard Enterprise, Dell, Metric Fox (Champions Group), TCS and many more
Earn a certificate in Search Engine Optimization and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market and get recognized in your workplace.
Search Engine Optimization Course FAQs
Digital Marketing or Internet Marketing is marketing which is done using the internet as a medium. Marketing on digital platforms can be performed in may ways. We train students in the modules such as SEO, Google Analytics, Google Ads, SMM, Email Marketing, ORM as part of our Digital Marketing courses.
If you are a freelancer then Digital Marketing is the best career oppurtunity you can pursue. The demand in the market today is growing like never before. This course will prepare you to take the challenge and grab new consulting opportunities in the space of Digital Marketing.
To increase the popularity and ROI of a website SEO (Search Engine Optimization) is of vital importance.
SEO plays a pivotal role in increasing the traffic to the site, which eventually leads to more enquiries/orders/leads and more profits.
Yes. We provide certificates on successful completion of the SEO course.
Anyone can build their career in SEO and Digital Marketing. Graduates, students, Business persons, and anyone who has a basic knowledge of computers can take admission to this course.
Yes.We provide job assistance to our students. We assist the students all the way in their journey to embark on a fruitful career.
We hand hold our students at each stage of their learning curve. We provide internships to students who complete their course and clear their assessments. The internships help students get first hand exposure to real-world challenges.
We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.
No. The cost of the certificate is included in the programme package.
Jobs in the field of Search Engine Optimisation in India
There is a great demand for SEO in India as many businesses are aware of the importance of driving traffic to their website. The profiles after completing the SEO program are SEO Analyst, Business Marketing Consultant, SEO Manager, Content Marketer, Marketing Analyst, Digital Marketer. You can work as a freelancer, you can work while you are studying any degree.
Salaries in India for Search Engine Optimisation
For SEO analysts the average salary would be up to Rs.6 lakhs per annum, it might increase with experience and for SEO Manager the salary will be Rs.11 lakhs per annum, at entry-level the average salary is Rs.4.45 lakhs.
Search Engine Optimisation Projects in India
SEO Analyst or SEO Manager will be resourceful for the projects like to boost a page, modify page templates, reduce duplicate content, modify title tags for a business like Real estate, Health care services, Online services provider, etc
Role of Open Source Tools in Search Engine Optimisation
There are many tools and software that SEOs should be technically familiar with. The top tools are Google Search Console, Backlink Analysis tool, Google Ads keyword planner, SEO platforms like Moz, BrightEdge, Linkdex. Other tools are Ahref, SEMrush, Woorank many more. By the end of the training program, you will be able to use these tools efficiently in your work.
Modes of training for Search Engine Optimisation course
The SEO training program with Certification is designed for freshers to professionals. Individual attention, 24/7 mentorship, access to a recorded version of sessions, real-time projects will make the students gain significant knowledge on the domain. 360DigiTMG delivers both classroom sessions and online sessions with a dedicated team of trainers and mentors.
Industry Applications of Search Engine Optimisation
SEO is an effective tool for every industry to market its products and services. Industries like Real estate, Online service providers, Medical practices, Restaurants, Business located in multiple places, Pet care will rely on better SEO to be beneficial to others.