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Digital Marketing Interview Questions and Answers
Table of Content
- Digital marketing is often referred to as___________.
- Digital marketing revolves around these 5Ds-
- Which one of the following statements is true?
- What is the best way to promote business on social media?
- What are the types of Digital Marketing: Choose the correct option
- What is WordPress?
- Which is the highest privilege level in WordPress?
- Does Wordpress support Multilingual sites?
- Does WordPress use Cookies?
- Which Plugin helps build pages in WordPress?
- What is a buyer persona?
- What information is needed to create a buyer persona?
- Which tool can be used to analyze the content gap in the website?
- What is the full form of SEO?
- What are Keywords?
- What is the Full Form of LSI Keywords?
- What are 3 steps in which Google reads/scans all the webpages?
- What are 2 SEO Types?
- What is Off-Page SEO
- Which is the most famous or popular social media marketing network?
- What is the name of the Facebook analysis package?
- Facebook offers 11 marketing objectives for your ads. Which one of these is NOT an objective?
- What does CPM stand for?
- In 2021, what are the 4 main ranking signals that the Facebook algorithm is made up of?
- Facebook lets you customize the image you use by setting:
- What are user characteristics that you can target in your ads?
- What are the targeting options that are not available when targeting specific devices?
- Cost per Click (CPC) and cost per 1,000 impressions (CPM) bids can be edited.
- Which type of audience targeting you will use to target users similar to people that already like your page?
- What does PPC stand for?
- What do you understand by Quality Score?
- What do you understand by "Search Term"
- What factors affect the Quality Score?
- Which are 5 different types of keyword matches?
- What is the Full Form of PLA Ads?
- What is Remarketing Audience?
- What are metrics in Google Analytics?
- What is segments in Google Analytics?
- What does the tracking code in Google Analytics do?
- What are cookies?
- How long is a default session in Google Analytics?
- What is a session?
- Which of the following is the most important metrics for email marketing?
- What is the full form of CRO?
- Which of the following is most common areas where companies evaluate CRO?
- ____ The process of earning a commission by advertising the products of others (or a company)
- What are the impacts of Online Reputation Management?
- The focus of Web Analytics is to understand the?
- Amongst the following which is the correct Google Ads Account Structure?
- What is the character limit per Tweet?
- What do the acronyms PA, DA, and PR stand for?
- Search engine optimization process The process of ___________ a website or web page in search engine results.
- SEO helps to improve the volume and ___________ to a website.
- The process of downloading data from all web pages linked to a website
- ----- are the complex softwares that perform the task of Crawling a website.
- ----- refers to the practice of presenting different content or URLs to human users and search
- What is the technique called of repeating keywords in the Meta Tags
- Dynamic Pages are more SEO friendly than the Static pages !
- --------- is a search engine developed by Microsoft
- What is the process of copying file from remote server to local drive called ________?
- Which of the following options tends to unsolicited electronic messages?
- What of the following form of marketing is suited to generate awareness about a brand or promotion?
- What is following not true about digital marketing?
- How many main pillars of digital marketing?
- Digital marketing includes_____________
- Who among the following developed Digital marketing?
- Which of the following refers to Search page engine optimization?
- Which of the following latest major change in functionality is added to Facebook?
- Which of the following is the best way to improve your search engine ranking?
- Which of the following is not a traditional form of digital marketing?
- What of the following point is not true about digital marketing?
- How many main pillars are there in the field of digital marketing?
- SEO stands for_______
- If a website's search engine saturation to a particular search engine is 30%, what does it mean?
- Which of the following items search engines don't admit?
- Which of the following is required for SEO site content?
- Which of the following factors influence the Google PageRank?
- Which of the following free tools or websites could help you to distinguish which part of the city in the world has the most maximum search for the keyword: "six sigma"?
- Which of the following pages are associated with other search engines?
- FFA pages stands for __________
- Which of the following search engines gives a popular list of the topmost searched keywords?
- What is Social Media Marketing?
- Social media marketing sharpens on ___
- What are the most famous 7 M's in the field of marketing?
- From the following identify the different types of E-commerce?
- Which of the following factor is important in increasing a page rank?
- What is meant by the term "Micro-Blogging"?
- What is meant by the term “social media optimization”?
- What are the advantages we get out of Social Media Marketing?
- Social networks have a great information-sharing ability. As such, they are a large distribution channel for ____.
- Which one is the best option for purchasing through traditional marketing or social media marketing?
- A detailed stated account of shortlisted new ideas in meaningful consumer terms is best categorized as
- The tendency of complex understanding related to the performance of market offering is called
- Which of the following triggers positive or negative emotions leads to purchase motivation
- Customers in the growth stage of the life cycle of products are categorized as
- Considering non-personal communication carriers, direct mail, magazines and newspapers are acknowledged as
- Product development method after analysis of business next step to be practiced is
- Who is suspicious of change is labeled as
- Which of the following is reflected in web design?
- Which of the following is an example of business-to-business services offered by Google application running as a part of customer’s website.
- Which products from the following are linked to procurement?
- Which goal of a business-to-business website requires gaining permission from a website visitor and other communications carriers?
- which of the following is the most reliable way to improve search engine ranking?
- Which of the following is the main purpose of branding?
- Which of the following marketing techniques are most likely to pay you?
- Which of the following is the name of the Hosting Company that is practiced for every external consumer-facing site?
- Which of the following is the new content management tool for SWEET?
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Digital marketing is often referred to as___________.
- a) Online Marketing.
- b) Internet Marketing.
- c) Web Marketing.
- d) All of the above.
Answer - d) All the above
-
Digital marketing revolves around these 5Ds-
- a) Digital devices, digital platforms, digital media, digital data, and digital technology.
- b) Digital, digital platforms, digital media, digital data, and digital technology.
- c) Digital devices, digital platforms, digital media, digital data, and offline technology.
- d) All of the above.
Answer - a) Digital devices, digital platforms, digital media, digital data, and digital technology.
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Which one of the following statements is true?
- a) LinkedIn works best for B2B organizations.
- b) YouTube is a great social network platform to show customers how to use your products.
- c) Facebook is excellent for businesses that operate in the consumer market .
- d) All the options.
Answer - d) All the options
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What are the types of Digital Marketing: Choose the correct option
- a) SEO, SMM, PPC, Radio Ads, Hoardings.
- b) SEO, SMM, PPC, Newspaper Ads, Content Marketing.
- c) SEO, SMM, PPC, Email Marketing, Content Marketing.
- d) SEO, SMM, PPC, Radio Ads, Content Marketing.
Answer - c) SEO, SMM, PPC, Email Marketing, Content Marketing
-
What is WordPress?
- a) CMS.
- b) Framework.
- c) Operating System.
- d) Programming Language.
Answer - a) CMS
-
Which is the highest privilege level in WordPress?
- a) Contributor.
- b) Author.
- c) Editor.
- d) Administrator.
Answer - d) Administrator
-
Does Wordpress support Multilingual sites?
- a) YES.
- b) NO.
Answer - a) YES
-
Which Plugin helps build pages in WordPress?
- a) Yoast SEO.
- b) Elementor.
- c) Cloudflare.
- d) Join.Chat.
Answer - b) Elementor
-
What is a buyer persona?
- a) A buyer persona is a representation of customers who are not good for your business, product or services.
- b) A buyer persona is an SEO techiquie to rank higher in SERP.
- c) A buyer persona is a representation of your ideal customer based on market research, data about your existing customers, or just your hypothesis.
- d) All of the Above.
Answer - c) A buyer persona is a representation of your ideal customer based on market research, data about your existing customers, or just your hypothesis
-
What information is needed to create a buyer persona?
- a) Geographical location, Demographics, Title or profession, Buying motivation, Buying concerns.
- b) Exact Address, Demographics, Title or profession, Buying motivation, Buying concerns.
- c) Exact Address, Demographics, Title or profession, Buying motivation, when they got married.
- d) Exact Address, Demographics, Title or profession, when they bought a house, when they got married.
Answer - a) Geographical location, Demographics, Title or profession, Buying motivation, Buying concerns
-
Which tool can be used to analyze the content gap in the website?
- a) Facebook Ads & Google Ads.
- b) Screaming Frog & SEO.
- c) SEO & Canva.
- d) Screaming Frog & Ahrefs.
Answer - d) Screaming Frog & Ahrefs
-
What is the full form of SEO?
- a) Social Engine Optimization.
- b) Search Engine Operation.
- c) Search Engine Optimization.
- d) None of the above.
Answer - c) Search Engine Optimization
-
What are Keywords?
- a) They're the words and phrases that searchers enter into search engines, also called "search queries".
- b) They're the negative words and phrases that searchers enter into search engines.
- c) Both A & B.
- d) None of the Above.
Answer - a) they're the words and phrases that searchers enter into search engines, also called "search queries"
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What is the Full Form of LSI Keywords?
- a) Latent Social Indexing.
- b) Latent Semantic Intent.
- c) Latent Semantic Indexing.
- d) Latent Social Intent.
Answer - c) Latent Semantic Indexing
-
What are 3 steps in which Google reads/scans all the webpages?
- a) Crawling, Indexing, Picking the results.
- b) Crawling, SEO, Picking the results.
- c) Botting, Indexing, Picking the results.
- d) None of the Above.
Answer - a) Crawling, Indexing, Picking the results
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What are 2 SEO Types?
- a) Title SEO & OFF Page SEO.
- b) On-Page SEO & OFF Page SEO.
- c) Mid Page SEO & OFF Page SEO.
- d) Title SEO & Mid Page SEO.
Answer - b) On-Page SEO & OFF Page SEO
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What is Off-Page SEO
- a) Keyword Research.
- b) Doing activities on someone else website to rank our website.
- c) Content Optimization.
- d) None of the above.
Answer - b) Doing activities on someone else website to rank our website
-
What is the name of the Facebook analysis package?
- a) Insights
- b) Princeps
- c) Viewership
- d) Discover
Answer - a) Insights
-
Facebook offers 11 marketing objectives for your ads. Which one of these is NOT an objective?
- a) Conversions
- b) Brand awareness
- c) Digital sales
- d) Store visits
Answer - c) Digital sales
-
What does CPM stand for?
- a) Cost per 10 leads
- b) Cost per 1,000 impressions
- c) Cost per 1,000 clicks
- d) None of these
Answer - b) Cost per 1,000 impressions
-
In 2021, what are the 4 main ranking signals that the Facebook algorithm is made up of?
- a) Recency, popularity, content type, and relationship
- b) Engagement, popularity, content type, and relationship
- c) Recency, popularity, content type, and engagement
- d) Recency, engagement, content type, and relationship
Answer - a) Recency, popularity, content type, and relationship
-
Facebook lets you customize the image you use by setting:
- a) TRUE
- b) FALSE
Answer - b) FALSE
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What are user characteristics that you can target in your ads?
- a) Age
- b) Interest
- c) Gender
- d) All of the Above
Answer - d) All of the Above
-
What are the targeting options that are not available when targeting specific devices?
- a) The device type (tablet or phone)
- b) Whether or not the user is on a wifi connection
- c) The device version (iOS 4, Andriod Lollipop, etc)
- d) All of these are available targeting options in Facebook
Answer - d) All of these are available targeting options in Facebook
-
Cost per Click (CPC) and cost per 1,000 impressions (CPM) bids can be edited.
- a) TRUE
- b) FALSE
Answer - a) TRUE
-
Which type of audience targeting you will use to target users similar to people that already like your page?
- a) That functionality is not currently available
- b) Create a look-alike audience
- c) Manually target each other
- d) Target fans of a competitor's page
Answer - b) Create a look-alike audience
-
What does PPC stand for?
- a) Pay Per Conversion
- b) Pay Per Cost
- c) Pay Per Clicks
- d) Pay Per Content
Answer - c) Pay Per Clicks
-
What do you understand by Quality Score?
- a) The QS defines the quality of keyword compared with Ads and Landing Page.
- b) The QS defines the bid amount compared with Ads and Landing Page.
- c) The QS defines the quality of keywords compared with competitor's Ads and Landing Page.
- d) None of the Above
Answer - a) The QS defines the quality of keyword compared with Ads and Landing Page
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What do you understand by "Search Term"
- a) Search Terms are negative keywords for which your ads are triggered.
- b) Search Terms are exact keywords for which your ads are triggered.
- c) Search Terms are competitor's keywords for which ads get triggered.
- d) All of the Above
Answer - b) Search Terms are exact keywords for which your ads are triggered
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What factors affect the Quality Score?
- a) CTR of the competitor's Keyword, Landing Page Quality & The relevance of Keywords and Ads
- b) CTR of the Keyword, Landing Page Quality & Bid amount
- c) Engagement, Landing Page Quality & The relevance of Keywords and Ads
- d) CTR of the Keyword, Landing Page Quality & The relevance of Keywords and Ads
Answer - d) CTR of the Keyword, Landing Page Quality & The relevance of Keywords and Ads
-
Which are 5 different types of keyword matches?
- a) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match
- b) Intent Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match
- c) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Long Tail Match
- d) Intent Match, Broad Match Modifier, Phrase Match, Exact Match, Long Tail Match
Answer - a) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match
-
What is the Full Form of PLA Ads?
- a) Product Listing Ads
- b) Product List Ads
- c) Price Listing Ads
- d) None of the Above
Answer - a) Product Listing Ads
-
What is Remarketing Audience?
- a) Remarketing audience are the users who visited our website
- b) The remarketing audience are the users who visited our competitor's website
- c) Remarketing audience are the users who have not visited our website
- d) All of the above
Answer - a) Remarketing audience are the users who visited our website
-
What are metrics in Google Analytics?
- a) Are quantitative variables
- b) Are qualitative variables
- c) Are reports
- d) Are tracking codes
Answer - a) Are quantitative variables
-
What is segments in Google Analytics?
- a) Is a tracking codes
- b) Is a session
- c) Is a subset of data
- d) Is a dimension
Answer - c) Is a subset of data
-
What does the tracking code in Google Analytics do?
- a) Connects data to your specific Google Analytics account
- b) Does not send data back to your Google Analytics account for reporting
- c) Tracks changes in your AdWords account
- d) Does not identify new and returning users
Answer - a) Connects data to your specific Google Analytics account
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How long is a default session in Google Analytics?
- a) 15 mins
- b) 30 mins
- c) 60 mins
- d) 90 mins
Answer - b) 30 mins
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What is a session?
- a) A session is a group of user interactions with your website that take place within a given time frame
- b) A session is a group of user interaction with your website that take place within a given month
- c) A session defines the device types that a user might be using to browse your website
- d) A session is a location of a user
Answer - a) A session is a group of user interactions with your website that take place within a given time frame
-
Which of the following is the most important metrics for email marketing?
- a) Open rate
- b) CTR
- c) Click rate
- d) All of the above
Answer - d) All of the above
-
What is the full form of CRO?
- a) Cost Rate Optimization
- b) Conversion Rate Optimization
- c) Click Rate Optimization
- d) None of the above
Answer - b) Conversion Rate Optimization
-
Which of the following is most common areas where companies evaluate CRO?
- a) A/B testing
- b) Customer Journey Analysis
- c) Segmentation
- d) All of the above
Answer - d) All of the above
-
____ The process of earning a commission by advertising the products of others (or a company).
- a) Affiliate marketing
- b) Shopping
- c) Purchasing
- d) None of the above
Answer - a) Affiliate marketing
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What are the impacts of Online Reputation Management?
- a) Segmentation, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment
- b) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Customer Journey Analysis
- c) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment
- d) None of the above
Answer - c) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment
-
The focus of Web Analytics is to understand the?
- a) Users of a site
- b) User behavior
- c) User activities
- d) All of the above
Answer - d) All of the above
-
Amongst the following which is the correct Google Ads Account Structure?
- a) Account, Campaign, Ad Groups, Keywords & Ads
- b) Account, Campaign, Keywords, Ad Groups, & Ads
- c) Account, Ad Groups, Campaign, Keywords, & Ads
- d) Campaign, Account, Ad Groups, Keywords & Ads
Answer - a) Account, Campaign, Ad Groups, Keywords & Ads
-
What is the character limit per Tweet?
- a) 140
- b) 280
- c) 120
- d) 145
Answer - b) 280
-
What do the acronyms PA, DA, and PR stand for?
- a) Personal authority, domain authority, parked rename
- b) Page authority, domain age, page rank
- c) Page authority, domain authority, page rank
- d) None of the Above
Answer - c) Page authority, domain authority, page rank
-
Search engine optimization process The process of ___________ a website or web page in search engine results.
- a) Affecting the visibility
- b) Generating Cached Files
- c) Getting Meta Tags
- d) None of these
Answer - a) Affecting the visibility
-
SEO helps to improve the volume and ___________ to a website.
- a) Look and Feel
- b) Advertisement
- c) Quality of traffic
- d) None of these
Answer - c) Quality of traffic
-
The process of downloading data from all web pages linked to a website
- a) Indexing
- b) Calculating Relevancy
- c) Crawling
- d) Processing
Answer - c) Crawling
-
----------- are the complex softwares that perform the task of Crawling a website.
- a) Spider
- b) Boat
- c) Crawler
- d) All of these
Answer - d) All of these
-
---------- refers to the practice of presenting different content or URLs to human users and search engines.
- a) Cloaking
- b) Fooling
- c) Tapping
- d) None of these
Answer - a) Cloaking
-
Dynamic Pages are more SEO friendly than the Static pages !
- a) FALSE
- b) TRUE
Answer - a) FALSE
-
--------- is a search engine developed by Microsoft.
- a) Google
- b) Yahoo
- c) Alta Vista
- d) Bing
Answer - d) Bing
-
What is the process of copying file from remote server to local drive called ________?
- a) Uploading
- b) Refreshing
- c) Downloading
- d) Browsing
Answer - c) Downloading
-
Which of the following options tends to unsolicited electronic messages?
- a) Spam
- b) Consent marketing.
- c) Opt-in email.
- d) Opt-out email
Answer - a) Spam
-
What of the following form of marketing is suited to generate awareness about a brand or promotion?
- a) Email marketing
- b) Affiliate marketing
- c) Viral Marketing
- d) None of the above
Answer - b) Viral Marketing
-
What is following not true about digital marketing?
- a) Digital marketing is any form of marketing products or services that involves electronic devices.
- b) Digital marketing can be done online
- c) Digital marketing is often referred to as online marketing, internet marketing or web marketing
- d) Digital marketing cannot be done online
Answer - d) Digital marketing cannot be done online
-
How many main pillars of digital marketing?
- a) 4
- b) 3
- c) 2
- d) 5
Answer - c) 2
-
Digital marketing includes_____________
- a) Voice broadcast
- b) Podcasting
- c) RSA
- d) Both A and B
Answer - d) Both A and B
-
Who among the following developed Digital marketing?
- a) Philip Kotler
- b) Bruce Clay India
- c) Kem Thompsan
- d) Justin Hall
Answer - a) Philip Kotler
-
Which of the following refers to Search page engine optimization?
- a) Programming keywords into a website
- b) The number of search engine sites a website
- c) The number of search engine sites a website
- d) Amount of links coming into your website
Answer - a) Programming keywords into a website
-
Which of the following latest major change in functionality is added to Facebook?
- a) Splitville
- b) Farmville
- c) Timeline
- d) Newsfeed
Answer - c) Timeline
-
Which of the following is the best way to improve your search engine ranking?
- a) Video
- b) Blog
- c) Using a lot of graphics per page
- d) Having at least 500 words of text per page
Answer - b) Blog
-
Which of the following is not a traditional form of digital marketing?
- a) Radio
- b) Billboard
- c) TV
- d) All of the above
Answer - d) All of the above
-
What of the following point is not true about digital marketing?
- a) Digital marketing can be done online
- b) Digital marketing is any form of marketing products or services that involves electronic devices.
- c) Digital marketing cannot be done online
- d) Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Answer - c) Digital marketing cannot be done online
-
How many main pillars are there in the field of digital marketing?
- a) 2
- b) 3
- c) 4
- d) 5
Answer - a) 2
-
SEO stands for_______
- a) Search Engine Optimum.
- b) Search Engine Optimization.
- c) Search Electronic Optimization.
- d) None of the above.
Answer - b) Search Engine Optimization
-
If a website's search engine saturation to a particular search engine is 30%, what does it mean?
- a) Only 30% of the pages of the website will be indexed by the search engine.
- b) 30% of the websites pages will never be indexed.
- c) 30% of the webpages of the website have been indexed by the search engine.
- d) None of the above.
Answer - a) It means 30% of the webpages of the website have been indexed by the search engine.
-
Which of the following items search engines don't admit?
- a) Keyword stuffing.
- b) Buying links.
- c) Poor user experience.
- d) All the options.
Answer - d) All the options
-
Which of the following is required for SEO site content?
- a) Meta descriptions.
- b) Title tags.
- c) Both 1 and 2.
- d) None of the above.
Answer - c) Both 1 and 2
-
Which of the following factors influence the Google PageRank?
- a) The text used to describe the inbound link to a page of a particular website.
- b) The total number of inbound links to a page of a web site.
- c) The subject matter of the site providing the inbound link to a page of a web site.
- d) The number of outbound links on the page that contains the inbound link to a page of a web site.
Answer - d) The number of outbound links on the page that contains the inbound link to a page of a web site
-
Which of the following free tools or websites could help you to distinguish which part of the city in the world has the most maximum search for the keyword: "six sigma"?
- a) Alexa.
- b) Google Trends.
- c) Google Tracker.
- d) WordTracker.
Answer - d) WordTracker
-
Which of the following pages are associated with other search engines?
- a) Crawled pages.
- b) Indexed pages.
- c) Unindexed pages.
- d) Root pages.
Answer - b) Indexed pages
-
FFA pages stands for __________
- a) Free for Alternative links.
- b) Free for All Search Engine
- c) Free for All links.
- d) Free for Alexa.
Answer - c) Free for All links
-
Which of the following search engines gives a popular list of the topmost searched keywords?
- a) Google search engines.
- b) Yahoo search engines.
- c) Bing.
- d) Lycos search engines.
Answer - d) Lycos search engines
-
What are the most famous 7 M's in the field of marketing?
- a) Machine, Market, Money, Management, Message, Mission,Man.
- b) Mindset, measure, model, map, make, modify, and monetize.
- c) Both A and B.
- d) None of the above.
Answer - a) Machine, Market, Money, Management, Message, Mission,Man
-
From the following identify the different types of E-commerce?
- a) B2B.
- b) B2C.
- c) C2B.
- d) All of the above.
Answer - d) All of the above
-
Which of the following factor is important in increasing a page rank?
- a) Paying for position.
- b) Static content.
- c) Quantity of links from other highly ranked pages to your site.
- d) No contact information.
Answer - c) Quantity of links from other highly ranked pages to your site
-
What is meant by the term "Micro-Blogging"?
- a) post very short entries.
- b) Blogs which are posted by companies, not individuals.
- c) post very long entries.
- d) Blogging from mobile devices.
Answer - a) post very short entries
-
A detailed stated account of shortlisted new ideas in meaningful consumer terms is best categorized as
- a) Phase.
- b) Screening.
- c) Raw-material screening.
- d) Concept.
Answer - d) Concept
-
Which of the following triggers positive or negative emotions leads to purchase motivation
- a) Emotional appeal
- b) Rational appeal
- c) Moral appeal
- d) Irrational appeal
Answer - a) Emotional appeal
-
Customers in the growth stage of the life cycle of products are categorized as
- a) Innovators
- b) Early adopters
- c) Middle majority customers
- d) Laggards
Answer - b) Early adopters
-
Considering non-personal communication carriers, direct mail, magazines and newspapers are acknowledged as
- a) Online platform
- b) Print media
- c) Broadcast media
- d) Display media
Answer - b) Print media
-
Product development method after analysis of business next step to be practiced is
- a) Test marketing
- b) Penetration marketing
- c) One chanal marketing
- d) Individual marketing
Answer - a) Test marketing
-
Who is suspicious of change is labeled as
- a) Late majority
- b) Early majority
- c) Laggard
- d) Early adopter
Answer - c) Laggard
-
Which of the following is reflected in web design??
- a) Different feature stories appealing to different members
- b) Content referencing the needs of companies
- c) Different navigation options appealing to different members
- d) Status of the business in the purchase decision process
Answer - c) Different navigation options appealing to different members
-
Which of the following is an example of business-to-business services offered by Google application running as a part of customer’s website.
- a) Google AdWords pay per click sponsored
- b) Google Apps Application Suite
- c) YouTube Brand Channel
- d) Google Search application providing online website
Answer - c) YouTube Brand Channel
-
Which products from the following are linked to procurement?
- a) Office supplies.
- b) Raw materials.
- c) Information systems.
- d) Furniture.
Answer - b) Raw materials
-
Which goal of a business-to-business website requires gaining permission from a website visitor and other communications carriers?
- a) Serve.
- b) Speak.
- c) Sell.
- d) Save.
Answer - b) Speak
-
which of the following is the most reliable way to improve search engine ranking?
- a) Video.
- b) A blog.
- c) Having at least 500 words on the page.
- d) A lot of graphics per page
Answer - b) A blog
-
Which of the following is the main purpose of branding?
- a) Customers recognize your logo and marketing materials
- b) Earn trust from your customers
- c) Promotional materials that match
- d) A unique tag line
Answer - b) Earn trust from your customers
-
Which of the following marketing techniques are most likely to pay you?
- a) Pay click advertising
- b) Using social media marketing
- c) Posting press
- d) Article marketing
Answer - d) Article marketing
-
Which of the following is the name of the Hosting Company that is practiced for every external consumer-facing site?
- a) Verizon
- b) HP
- c) Rackspace
- d) None of these
Answer - c) Rackspace
-
Which of the following is the new content management tool for SWEET?
- a) Sitecore
- b) CMS Lite
- c) Sharepoint
- d) None
Answer - a) Sitecore
Navigate to Address
360DigiTMG - Data Analytics, Data Science Course Training Hyderabad
2-56/2/19, 3rd floor, Vijaya Towers, near Meridian School, Ayyappa Society Rd, Madhapur, Hyderabad, Telangana 500081
099899 94319
Social media marketing sharpens on ___
Answer - a) Social platform