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Traditional and Digital Marketing

  • July 13, 2023
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Meet the Author : Mr. Bharani Kumar

Bharani Kumar Depuru is a well known IT personality from Hyderabad. He is the Founder and Director of Innodatatics Pvt Ltd and 360DigiTMG. Bharani Kumar is an IIT and ISB alumni with more than 18+ years of experience, he held prominent positions in the IT elites like HSBC, ITC Infotech, Infosys, and Deloitte. He is a prevalent IT consultant specializing in Industrial Revolution 4.0 implementation, Data Analytics practice setup, Artificial Intelligence, Big Data Analytics, Industrial IoT, Business Intelligence and Business Management. Bharani Kumar is also the chief trainer at 360DigiTMG with more than Ten years of experience and has been making the IT transition journey easy for his students. 360DigiTMG is at the forefront of delivering quality education, thereby bridging the gap between academia and industry.

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Many small businesses are trying to choose what kind of marketing to use to build their brand. traditional marketing and the current most popular form, known as digital marketing, are the two main forms of marketing. While many of them engage in traditional marketing, just a small number of them utilise digital media for their campaigns. Let's now examine the differences between these two marketing strategies and how they affect any sort of organisation.

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There is very little connection between the clients and the media being used in the typical method. It focuses more on informing the public that the brand exists, but in the context of digital marketing, communication is crucial since it makes it possible to reach an audience through social media platforms. Both a local and global audience might be your focus. Additionally, you may modify a campaign to a certain audience, which might increase the effectiveness of your ad.

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Digital Marketing vs Traditional Marketing

In contrast, traditional advertising methods like printing and radio may be expensive, necessitating the hiring of additional staff to distribute them. Such marketing tactics make it difficult to forecast how they will turn out. It is economical in the context of digital marketing. Even if some people pay for internet advertisements, the price is still less expensive than using more conventional techniques. Customers have the chance to interact with businesses when we exchange products over a digital platform. It aids in comprehension, improves the interaction between the consumer and the audience, and enhances the customer experience. The old method can demonstrate the goods to large audiences, but additional work must be put out to increase sales. In contrast, a click on a digital advertisement takes the buyer to a website where he may make a one-time purchase of the advertised goods.

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Professionals may track and report their metrics using digital platforms on a regular basis. But accurate analysis is impossible when looking at traditional marketing. Even while ratings or the quantity of exchanged newspapers might be used to gauge the effects, reliable tracking is difficult. Weights of data and outcomes are immediately documented using a computerised technique. It provides information on how many individuals are visiting or leaving the website, as well as what percentage of them convert.

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With digital platforms, professionals can trace and report their metrics in terms of a regular basis. But in the picture of traditional marketing, having accurate analysis is not possible. Though the results can be determined through ratings or the number of newspapers traded, it is challenging to have accurate tracking. With the digital approach, weights of information and results are instantly recorded. It furnishes details about how many people are hitting or leaving the website to what part of them are converting.

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