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Digital Marketing (MALAYSIA)
Meet the Author : Mr. Bharani Kumar
Bharani Kumar Depuru is a well known IT personality from Hyderabad. He is the Founder and Director of Innodatatics Pvt Ltd and 360DigiTMG. Bharani Kumar is an IIT and ISB alumni with more than 18+ years of experience, he held prominent positions in the IT elites like HSBC, ITC Infotech, Infosys, and Deloitte. He is a prevalent IT consultant specializing in Industrial Revolution 4.0 implementation, Data Analytics practice setup, Artificial Intelligence, Big Data Analytics, Industrial IoT, Business Intelligence and Business Management. Bharani Kumar is also the chief trainer at 360DigiTMG with more than Ten years of experience and has been making the IT transition journey easy for his students. 360DigiTMG is at the forefront of delivering quality education, thereby bridging the gap between academia and industry.
Table of Content
Meeting your clients where they are most likely to be online is marketing. Digital marketing is the most effective kind of advertising in the internet era, and it has consistently evolved to meet the shifting demands of both consumers and corporations. There is a whole new level in the realm of digital marketing, and this terrain is so adaptable and dynamic. In order to connect with and engage their target audiences, firms are reimagining their marketing tactics today to emphasise their experiences, functionality, micro-moments, and customised advertising. Businesses utilise all marketing strategies that electronic media employs to reach consumers because it gives them precise and immediate results. Finding trends and patterns that affect people's choices during the buyer's journey is also beneficial.
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What is Digital Marketing?
A website by itself may be a very effective platform for a range of internet marketing campaigns that aesthetically and memorable portray a brand, product, and service. The hub of all digital marketing initiatives, it is quick, responsive on mobile devices, and simple to use.
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Channels of Digital Marketing
Website Marketing
A website alone is quite a powerful channel to run a variety of online marketing campaigns that represent a brand, product, and service attractively and memorably. It is a fast, mobile-friendly, and easy to use centrepiece of all digital marketing activities.
Pay-Per-Click (PPC) Advertising
PPC advertising enables marketers to drive traffic to websites by setting up PPC campaigns on several digital platforms including LinkedIn, Twitter, Pinterest, Google, Bing, or Facebook. With PPC they can reach out to segment users based on characteristics (such as by age or gender), and also target their particular interests or location.
Content Marketing
Online classes, blog posts, infographics, e-books, podcasts, webinars, and infographics are some of the crucial Content Marketing tools. The goal is to attract clients by using persuasive material that is posted on a website, followed by digital promotion through social media, marketing via email, SEO, PPC advertising, etc.
Email Marketing
Email marketing is still one of the most effective ways to get in touch with your potential customers or the people interested in your brand and turn leads into customers. It is a process of sending commercial messages through email to targeted consumers. This form of advertising is used to deliver important information, increase sales, and improve brand loyalty. Social Media Marketing
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Marketing is all about establishing social trust and creating brand awareness and this has been the primary goal of a social media marketing campaign that can get leads and even act as a direct sales channel.
Search Engine Optimization (SEO)
An organization's online profile is managed through social media optimisation (SMO), which also raises awareness of new goods and services. To "rank" higher in search engine results pages, your website must increase both the number and quality of its visitors.
Viral Marketing
Viral marketing is a technique used by marketers that results in a large number of view ships, a substantial number of social shares, and exceptional brand awareness. Marketers aim to spread the word about their brand to a wide audience by tapping into their emotions, especially positive ones like awe and joy.
Benefits of Digital Marketing as a Career for Students in Malaysia:
Evolving Industry
Electronic advertising specialists are in high demand due to the trend and necessity of digitising firms. It is always seen as a wise move to prepare yourself for an employment where demand exceeds supply in a market where there is a dearth of people with the needed talent. You may think of yourself as a highly valuable commodity in such a market. As the Internet becomes more widely known and used, marketers have a huge chance to connect with and influence their customers through numerous digital platforms and generate income at the touch of a button. With consumer internet usage on the rise through the Internet and other digital methods, digital marketing is increasingly becoming an essential platform.
Gratifying Job Prospects
The demand in this field has made way for multiple career options that promote career growth. Digital marketing is a fantastic medium to enhance your communication and provide more clarity to your products along with allowing you to spread your creative wings and experiment with different techniques and methods to create brand awareness. You can work as an SEO specialist, Content Creator, Email Marketer, or a Brand Manager.
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Attractive Salary and Flexible Working Hours
The need of the hour is to advertise, raise awareness of your brand, and promote it through interacting and developing a personal relationship with your audience on digital platforms. Companies like LinkedIn, Facebook, and Twitter, among others, are prepared to give a large reward due to the increased need for digital marketers. A digital marketing strategist's annual compensation might range from 5,280 MYR (the lowest) to 15,100 MYR (the highest). The ability to work flexible hours and get valuable experience working with a variety of customers on a full-time or freelance basis are further benefits of this job.
Conclusion
To meet your company's marketing goals and raise brand awareness in the modern world, you must embrace digital marketing. With so many alternatives and approaches available, "digital marketing," which includes a variety of digital platforms and methods, encourages experimentation and encourages creativity. To effectively promote their goods or services using digital technology, digital marketers need to stay on top of the ever-expanding digital channels, comprehend client behaviour, and leverage a variety of channels.
Data Science Placement Success Story
Data Science Training Institutes in Other Locations
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360DigiTMG - Data Science, IR 4.0, AI, Machine Learning Training in Malaysia
Level 16, 1 Sentral, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
+60 19-383 1378
