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Digital Marketing Various Types

  • July 24, 2020
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Meet the Author : Mr. Bharani Kumar

Bharani Kumar Depuru is a well known IT personality from Hyderabad. He is the Founder and Director of Innodatatics Pvt Ltd and 360DigiTMG. Bharani Kumar is an IIT and ISB alumni with more than 18+ years of experience, he held prominent positions in the IT elites like HSBC, ITC Infotech, Infosys, and Deloitte. He is a prevalent IT consultant specializing in Industrial Revolution 4.0 implementation, Data Analytics practice setup, Artificial Intelligence, Big Data Analytics, Industrial IoT, Business Intelligence and Business Management. Bharani Kumar is also the chief trainer at 360DigiTMG with more than Ten years of experience and has been making the IT transition journey easy for his students. 360DigiTMG is at the forefront of delivering quality education, thereby bridging the gap between academia and industry.

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The subject of digital marketing is becoming more and more popular every day. It is utilised to advertise your goods and services utilising digital technology through the digital channel, to put it simply. Since new business is concentrated on digital platforms, the majority of businesses are utilising them. A huge target audience may be reached by branding and promoting any business on the digital landscape. It is a fantastic digital arena to thank consumers, establish your brand identity, and keep them interested with intriguing, engaging material that is both authentic and current.

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Now let's have a glance at various aspects of Digital Marketing which includes

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SEO, PPC, Content Marketing, Social Media Marketing, Email Marketing, and many more

  • Search Engine Optimization (SEO):

    The most important element of effective digital marketing is Search Engine Optimisation (SEO), which is the collective name for a number of tactics designed to improve your ranks in online search results. Finally, it comes to the conclusion that a higher search position translates into more leads and increases the firm's income.

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  • Pay-Per-Click (PPC) Advertising:

    Pay-Per-Click (PPC) While you build organic ranks using SEO, Pay-Per-Click (PPC) advertising is a great tactic for keeping a presence in search results pages.

  • Content Marketing:

    You will need to incorporate authentic and new material into your online advertising strategy in order to improve your rankings and aid potential customers in learning more about your company. Given that it generates more leads than traditional marketing, marketing through content is a terrific strategy if you're wanting to increase leads and income. There is a blog post on a tool for content optimisation in SEO.

  • Social Media Marketing: 

    Social media, Social media is an integral component of digital marketing since it is used by billions of individuals. Social media sites facilitate communication and the development of connections with both existing and future customers. They may contact you directly on social media if they have questions about your goods and services.

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Let us see some of the advantages of Social Media Marketing: 

The realm of social media marketing may have a lot of benefits and potential for your business to expand significantly with real-time communication.

  • Real-time distribution and exhibiting of promotional or other media content
  • Endorsing existing digital foundation like websites, etc through a social media platform
  • Free enough to target exposure in the networks you prefer
  • It gives an opportunity to increase the likelihood of free advertising (verbally and in the digital sense)
  • Allows traffic to a targeted page by exploration and sharing of the link to related page
  • Further accurate tracking and monitoring of your battles and campaigns

It concludes with more genuine market research and interpretation.

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Now let us see the darker side of Social Media Marketing so-called disadvantages:

You must be aware of the challenges one encounters in this industry. The information that will have the biggest impact on your decision on whether to start a social media marketing campaign, increase the scope of your social media campaigns and efforts, or discontinue your current social media initiatives.

  • It deals with Real-time client complaints and negative feedback and free for scrutiny from the public
  • Fluent increase in usage of business and personal sources to regulate your social media campaign
  • Your digital track becomes too much to handle and finally turn out to a negative online reputation
  • Negative agent or worker internally or externally can influence your business
  • Not having enough knowledge to take the appropriate steps and follow an optimized method

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The digital marketing strategy, in the realm of startups, is a document that captures the goals and plans of a company in the digital environment. Setting up a clear plan helps companies find their unique selling proposition so that customers can recognise the distinctive benefit of the goods. Digital marketing is an exciting method to start your journey for entrepreneurs.

Campaigns in this area let you see your idea in a more distinctive light. Organisations at the national and international levels are increasingly incorporating digital marketing into their marketing strategies after acknowledging and comprehending its advantages.

You don't need to be an expert in computers to be excellent at digital marketing, and it isn't magic. You may successfully promote them in the digital space utilising various strategies provided you provide the good or service that the market yearns for.

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