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Digital Marketing in the Modern Era

  • July 13, 2023
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Meet the Author : Mr. Bharani Kumar

Bharani Kumar Depuru is a well known IT personality from Hyderabad. He is the Founder and Director of Innodatatics Pvt Ltd and 360DigiTMG. Bharani Kumar is an IIT and ISB alumni with more than 17 years of experience, he held prominent positions in the IT elites like HSBC, ITC Infotech, Infosys, and Deloitte. He is a prevalent IT consultant specializing in Industrial Revolution 4.0 implementation, Data Analytics practice setup, Artificial Intelligence, Big Data Analytics, Industrial IoT, Business Intelligence and Business Management. Bharani Kumar is also the chief trainer at 360DigiTMG with more than Ten years of experience and has been making the IT transition journey easy for his students. 360DigiTMG is at the forefront of delivering quality education, thereby bridging the gap between academia and industry.

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Interactive marketing using digital technology is used to connect with viewers. Business cards, advertising, billboards, print media, radio, and television were just a few of the classic marketing strategies used to promote goods and services. To reach a worldwide audience, one employs a variety of digital channels including social media, email, chatbots, etc. with digital marketing. The simplest and most practical form of promoting for company optimisation in a certain time period, generating the maximum potential ROI and income for any organisation, is digital marketing.

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Scope of Digital Marketing

All the companies today aim for instant results and high profitability. With the advent of social media, the demand for professionals with Digital Marketing Training certification is at its pinnacle in the given scenario. More companies than ever are relying on digital marketing as their main platform for advertising. 50% of businesses today depend majorly on digital marketing and it is poised that more than 93% of businesses will adopt digital platforms to advertise in the years to come. Digital marketing is one field that offers several courses and training including SEO, Web Analytics, Social Media Marketing, Video Advertising, and many more.

Job Prospects and Salary

In a world when all information sources are online, digital marketing is crucial for connecting with consumers and raising brand recognition. Today's businesses understand that, in the constantly changing world of marketing, digital marketing is not just a must, but a necessity essential to their existence. One of the other benefits is that it is not limited to one area; today, every industry is using the advantages of digital marketing to grow their businesses. According to reports, there is a significant shortage of digital marketing specialists despite the strong demand. While there is a 60% demand for these specialists and a 20% supply, there is a wide difference between the two. According to reports, there is a significant shortage of digital marketing specialists despite the strong demand. While there is a 60% demand for these specialists and a 20% supply, there is a wide difference between the two. In such a situation, organisations wanting to employ would greatly appreciate a certification in digital marketing, making digital marketing specialists the most sought-after and highest-paid specialists. In this dynamic area of advertising, a qualified applicant might demand more pay. A digital marketing professional's starting pay is between Rs. 2 and 3 lacs, but with time and the correct skill set, they may earn up to Rs. 17 to 25 LPA and even more. Social Media Executive, Account Managers, SEO Analyst, Paid Research Analyst, Brand Manager, etc. are just a few of the job categories one can work for.

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360DigiTMG the award-winning training institute offers a Digital Marketing Institute in Chennai, and other regions of India and become certified professionals.

Digital Marketing in the Modern Era

Benefits of Digital Marketing

One of the significant benefits of online marketing is that it is cost-effective and is an essential part of the advertising strategy to improve brand awareness and increase sales. Secondly, when you invest in a campaign you want to monitor the outcome of the marketing campaign making it easy for you to know how your campaign is performing. This can be done by tracking various metrics like the number of clicks, comments, shares, conversions, etc. on your page which helps you know how your campaign is performing and what’s working for your business and what isn’t. This also helps businesses to solidify their hold in the marketing world.

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Regardless of the kind of digital marketing a business uses, the main objective is to connect with the target customers at the right place and right time. Given the current scenario what better place to connect with your audience than the internet because that’s where most of the audience is spending time. Digital marketing allows you to make a powerful and positive impact on your customers at the beginning of their buying journey and direct them to your brand to provide them with all the information they need. In the last decade, we have seen notable changes in the landscape of Digital Marketing with the rapid adoption of technological innovations and it comes as no surprise that certification in Digital Marketing will secure the future of your career. Join the course in Digital Marketing in Bangalore and learn all the relevant industry concepts and skills.

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Digital Marketing in Bangalore

Today's businesses require the It's challenging to keep up with how swiftly the digital scene has changed. Every successful company has an online presence to increase the amount of audiences they can reach with their brand. The number of employment positions and profiles in this industry will increase as internet users and businesses utilise social media platforms like Instagram, Facebook, YouTube, etc. to promote their content. SEO, mobile advertising, Google Ads, web analytics, email and affiliate marketing, content and inbound marketing, video advertising, and social media marketing are among the many disciplines in which one might receive training. The field of digital marketing offers many exciting and difficult career options.

Don't delay your career growth, kickstart your career by enrolling in this Digital Marketing Course Online with 360DigiTMG.

Digital Marketing in the Modern Era

Want to learn more about Best Digital Marketing Course. Enroll in this Digital Marketing Course in Hyderabad to do so.


The use of blogs, SEO, influencer marketing, and other digital marketing strategies by large corporations will definitely make the industry much more fascinating and significant. All that is required to enter this fast-paced and dynamic world is a course that covers the most recent developments in tools and technology in addition to providing an overview of the many business specifics. a curriculum in digital marketing that combines both academic and practical expertise. Wait no longer and sign up for the course at 360DigiTMG to take advantage of this All-Inclusive Digital Marketing Course in Bangalore.

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