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All About Travel Analytics

  • June 24, 2023
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Meet the Author : Mr. Bharani Kumar

Bharani Kumar Depuru is a well known IT personality from Hyderabad. He is the Founder and Director of Innodatatics Pvt Ltd and 360DigiTMG. Bharani Kumar is an IIT and ISB alumni with more than 17 years of experience, he held prominent positions in the IT elites like HSBC, ITC Infotech, Infosys, and Deloitte. He is a prevalent IT consultant specializing in Industrial Revolution 4.0 implementation, Data Analytics practice setup, Artificial Intelligence, Big Data Analytics, Industrial IoT, Business Intelligence and Business Management. Bharani Kumar is also the chief trainer at 360DigiTMG with more than Ten years of experience and has been making the IT transition journey easy for his students. 360DigiTMG is at the forefront of delivering quality education, thereby bridging the gap between academia and industry.

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Travelling is a very emotional experience, and there are several possibilities to suit every budget. Travellers with various objectives, such as those who are travelling alone, on business, or with their families, want the app to immediately recommend the best deals. And here is the evidence: If your app or website doesn't suit their needs, 88% of leisure travellers will move to a different one.

According to a survey by Booking.com, about a third (29%) of global travellers say they're comfortable letting a computer plan an upcoming trip using information from their prior travel experiences, and half (50%) say it doesn't matter whether they live in a real person or computer as long as any questions are answered.

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Currently, making reservations for hotels, flights, and rental vehicles is fully done online. As a result, there is a lot of data on all of our travel behaviours, which enables AI algorithms to extract a wealth of knowledge and turn it into tailored services.

The ability of machine learning to uncover patterns that the human eye might not even notice is well established. For instance, the ML algorithm can identify anomalies following a sudden spike in frequency while accounting for the mix of functions that led to the spike.

Using machine learning, travel service companies may assist customers in determining when to book a hotel or purchase a cheap ticket. The app will probably let the user know when the deal is ready.

The interaction between clients and travel suppliers is made easier by the use of AI, which quickly improves the experience and makes it seamless.

Here are the most successfully realized impacts of AI and ML in the travel industry:

Here are the most successfully realized impacts of AI and ML in the travel industry:

Chatbots:

According to a HubSpot research report, 71% of people use chatbots to solve problems faster. Right now, the biggest place to see AI in the hospitality industry is in customer service chatbots. Customer support is very important in the travel industry and chatbots enable him to provide 24/7 full-fledged customer support and reduce the burden on his staff. He has two types of chatbots.

The first type is pre-programmed and driven by a set of predefined responses governed by a set of rules. These must be manually programmed and typically represent a set of frequently asked questions such as:

"What will the weather be like in Brooklyn tomorrow?"

 "When is the next flight to London?" 

The second type of chatbot is more complex and artificially controlled, understands language and commands, and learns while interacting. You can answer some of the more complex questions like:

"Where does $150 take me?"

 "What is going on in Paris?"

Immediate 24/7 responses, full support, and, oddly enough, a friendly approach to people. With the proper pre-programming, chatbots can empower the entire travel experience, starting from automated reminders before the arrival to suggesting nearby entertainment spots and transportation facilities at the destination.

If travelers arrive at a new destination and bump into the sign plate “Closed” at the visitor information center, no worries – in a few taps, they can launch a bot and ask for what they need. The bar that the customers set on the expectations from AI chatbots is quite high – they expect a chatbot to solve their problems in a friendly manner and help in emergencies. Youtube, Spotify, Netflix, Booking.com - these leading companies have one thing in common. This thing keeps their customers on the website for a long time, works on the history and data in real-time, and generates a lot of relevant proposals.

Often travelers are overwhelmed with information as soon as they enter the travel website or app. On the other hand, it is quite a challenge to respond correctly to the increasingly complex expectations of customers. Hoteliers and travel providers who have integrated AI and ML into their business have one resource up their sleeves: By leveraging large amounts of data, companies can take a closer look at customer behavior and possibly propose a personalized offer. The digital footprints of each customer on the travel platform allow the system to understand each customer's needs, budget, and preferences and suggest suitable offers. Providing the right recommendations at the right time helps retain customers and keep them coming back.

AI-powered recommendation systems can be fed with historical data such as past bookings, traveler's behaviors, or real-time data. For example, when the person opens the email newsletter, she sends a signal to a data scientist to include in the next tap.

After processing and optimizing the traveler context, an AI-powered recommendation system can provide a superior experience.

Content curation :

When it comes to interactions between brands and consumers, content reigns supreme, and the travel and hospitality sector is no exception. Just a few touches of the full content engine that gives travellers all the information they want include a picture on the website, a push notice on the mobile app, or a new email has arrived. Great content constantly motivates site visitors to take action by informing, inspiring, interacting with, and starting dialogues.

The process of content curation is primarily human-driven, although AI & ML might assist by providing customisation and automating some repetitive chores.

There are over 110 million fantastic photographs on TripAdvisor, which discovered this when redesigning their website. However, you never know which photos will come first. The technical team made the decision to enhance how photographs are displayed in various situations for this reason.

The team has the ability to ask property owners to evaluate images, choose the main image for their listing, and tag photos according to the scene type. In order to tag, rate, and choose images, they had to recruit a large number of photo moderators, but this would have taken a long time and cost money.

The technical team took a Deep Learning approach to this challenge. The creation and training of neural network topologies is the focus of the machine learning subfield known as deep learning. The group created a framework that showed appealing and pertinent photographs prominently on the website.

Large data collections as well as different data sources may be instantly analysed by artificial intelligence systems that use natural language processing, computer vision, and machine learning. The AI system can identify unusual behaviour and generate risk evaluations based on the data to develop a thorough picture of each financial transaction.

There are different types of fraud. AI and ML can help travel agencies track:

  • Creation of fake accounts
  • Abuse of content (if it contains reviews and other user-generated content)
  • Account takeover (loyalty fraud)

Conclusion

Travel agencies can differentiate between reliable and unreliable payers, identify abnormalities quickly and accurately, and protect online transactions by incorporating AI-based solutions.

It's simple to get inspired and adopt the "I want it all" mentality with the abundance of smart and bright goods that use artificial intelligence and machine learning. Keep in mind that technology only functions effectively when it is properly used. Think about the following and promote these technologies in your company:

Gather reliable data. They use the harsh but accurate phrase "garbage in, garbage out." Knowing how rich the data is, whether it can be connected, and what is referred to as the quality of the data is crucial since these factors directly impact the model's output. You may create the entire system and organise these data sets with the aid of a data scientist.

Understand your product. Yes, it may seem like "Thank you, obvious captain," but this is where any technological implementation should begin. We at Django Stars advise our clients that we can create algorithms of any complexity, but the product owner needs to be well aware of how to integrate them into existing systems, the intended use for them, and the business objectives.

Think about how developed your company is. The difficult work of embedding AI calls for highly developed abilities, in-depth domain knowledge, and awareness of regulatory restraints (such as those governing data collecting, for example). Due of the difficulty in finding and retaining engineers internally, you may want to think about hiring engineers to assist you.

Focus on what is most important. The at-will strategy has a slim likelihood of success. Even if some models only give a 5% gain, this is a considerable improvement at scale, improving both user experiences and financial performance. On the other side, concentrating on AI chatbots might free up your personnel and elevate the client experience.

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