Churn prediction in Sales Analytics

Designs of churn predictions flow

By using the methods listed below, we may attempt to transform generic structures used in data science into ML scope architecture.

1. Specify the issue and objective:

We are taking this project on since we are all aware that the first step in every project is to grasp the business challenge. For initiatives involving data science, this is not unusual. Having a deeper knowledge of the issue and the company's objectives will be the first steps in our procedure.

2. Data origin:

Accessing the data source should be the next action. The data set may have any shape and come from any number of sources. As a result, we must be clear about how and where we collected our data. Therefore, we must specify our data collection and our sources. Customer feedback, analytical consulting, and CRM are a few common data sources.

3.Data preparation and exploration:

Because the data was gathered from outside sources, it is not in a format that machine learning algorithms can use. Thus, a high error model will result. Therefore, in order to prevent such occurrences, the data must be translated into a format compatible with machine learning algorithms. The accuracy of any model in machine learning techniques will thus benefit from this.

4. Modeling & Testing :

Another essential component of machine learning approaches is modelling and testing. In this stage, we select the model that will forecast the rate of client turnover or their purchasing behaviour. Model evaluation is necessary after model construction to determine if the model provides excellent accuracy or not.

5. Deployment & Monitoring :

This is the last step of machine learning approaches to anticipate the churn rate predictions. We may advance to this phase after we are pleased with the accuracy. The best model will be submitted to production at this point. The programme can then be integrated with it.